Detailed Analysis of NME magazine. Front Cover The masthead is a bright red colour making it stand out against the background. Red is seen as an ‘aggressive’ colour which means it would be more likely targeted to a stereotypically male audience because they are seen as ‘rougher’ than females who like calmer colours. The colour means that the audience can easily identify it and the placement in the top left corner means that it will be the first thing the buyer will see. This ensures that if it’s bright and recognisable people will remember it better and come back to it more often if they can quickly see it. Target Audience: Gender: Male Age: 13-25 Social Class: Working Class Ethnicity: Everyone The main image is a long shot of Dizzee Rascal. He is giving a direct mode of address to the audience by looking at the camera. This gives the audience a sense of intimacy and unity with him by him looking directly at them. He is wearing loose fitting clothing making him seem ‘hip’ and his pose and facial expression can present him as fun because he looks cool and happy to be in the photo. This will make people want to buy the magazine because Dizzee Rascal seems like someone they would like so they want to learn more about him. Using the rule of thirds, one of the hotspots is right on his face. This means that it’s a place where people who are looking at the magazine will concentrate on and their attention will be drawn once again to him looking happy and reinforce the idea of what sort of person Dizzee Rascal is. The main coverline of ‘Dizzee Rascal “I'm spreading joy around the world, man!”’ is anchored to the main image because it shows him as someone who wants to make people happy and it links to him looking happy in the photo. The use of the word ‘man’ may also be linked to the target audience of men because it seems like they’re being spoken to directly even if it’s a figure of speech it still makes it very personal and friendlier so they are more likely to buy the magazine if they feel it is being tailored directly to them.
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Detailed Analysis of NME magazine.Front Cover
The masthead is a bright red colour making it stand out against the background. Red is seen as an ‘aggressive’ colour which means it would be more likely targeted to a stereotypically male audience because they are seen as ‘rougher’ than females who like calmer colours. The colour means that the audience can easily identify it and the placement in the top left corner means that it will be the first thing the buyer will see. This ensures that if it’s bright and recognisable people will remember it better and come back to it more often if they can quickly see it.
Target Audience:Gender: MaleAge: 13-25Social Class: Working ClassEthnicity: Everyone
The main image is a long shot of Dizzee Rascal. He is giving a direct mode of address to the audience by looking at the camera. This gives the audience a sense of intimacy and unity with him by him looking directly at them. He is wearing loose fitting clothing making him seem ‘hip’ and his pose and facial expression can present him as fun because he looks cool and happy to be in the photo. This will make people want to buy the magazine because Dizzee Rascal seems like someone they would like so they want to learn more about him. Using the rule of thirds, one of the hotspots is right on his face. This means that it’s a place where people who are looking at the magazine will concentrate on and their attention will be drawn once again to him looking happy and reinforce the idea of what sort of person Dizzee Rascal is.
The main coverline of ‘Dizzee Rascal “I'm spreading joy around the world, man!”’ is anchored to the main image because it shows him as someone who wants to make people happy and it links to him looking happy in the photo. The use of the word ‘man’ may also be linked to the target audience of men because it seems like they’re being spoken to directly even if it’s a figure of speech it still makes it very personal and friendlier so they are more likely to buy the magazine if they feel it is being tailored directly to them. Stereotypically, men are more likely to like music such as rap therefore the use of this artist will attract their target audience of men.
The mise-en-scene of the set and background being covered in graffiti suggests what sort of music Dizzee Rascal makes even if someone didn’t know before as things such as graffiti are usually associated with hip-hop therefore it will give a person an idea of what they are looking at. The clothing is the same; Dizzee Rascal is represented as a typical rapper so the audience knows what they’re buying.
The other coverlines discuss a variety of different artists and genres. This widens the potential market for NME from the niche market it would have with just coverlines about rap. It means that it will sell more and talking about bands such as Kasabian and Muse which are rock and alternative bands attracts people with more varied music tastes rather than people who are interested just in once genre. The bands mentioned are mostly rock bands which are stereotypically more liked by men due to being ‘louder’ and ‘rougher’. Most of the bands mentioned are mostly male anyway so the target audience of men are more likely to identify and see themselves in the people who are talked about so they’re more likely to buy it.
The colour scheme for the magazine is mostly red and white. Red can be seen as an ‘aggressive’ colour which is something more masculine therefore this is used to attract a male audience.
Contents Page
The contents page uses the same font but in different colours and sizes. This keeps the contents page clean and organised looking while at the same time drawing attention to where it’s meant to be.
The main image uses a direct mode of address. It keeps the audience interested and engaged because it gives the a feeling of privacy. Its anchored to the image as there's a tour bus in the background and the title of the main piece of writing is titled ‘Touring special’
Double Page SpreadThe double page spread is spread between a page with a main image and then a page with the article. The article is spread into four columns and isn’t too long. Which can once again indicate a younger audience because they don’t have the same attention span as an adult and won’t be bothered to read for as long.
The title is crooked and uneven which fits in with the theme of the issue and the artist that they're talking about
What do these have in common?All of these follow the same colour scheme of red, white and black. This means that the magazine keeps its brand throughout the whole issue and is easily recognisable.
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