The masthead is in a large and very bold font. It includes eye-catching colours and draws the readers attention. The reader can now see who made the magazine and the iconic logo that comes with this company. This allows news and inside features to stand out from the background in certain shapes or sizes. This magazine has limited cover lines over the left side of the page, this is unusual as the left side can be seen when magazines are stacked in shops. This also goes against the law of thirds when the cover lines predominantly stay on the left. The use of this type of font shows that the audience being targeted is medium or low brow. The footer is being used to show some artists in the magazine, this is so the reader can discover the genre of the magazine and the sort of things the magazine will contain The flash contains some informal and chatty text for example “Wowee Zowee” this makes the mode of address informal, but the magazine in general is indirect and doesn’t address the reader directly often. The magazine clearly follows the rule of thirds, as the flash, masthead and main cover line are on the left side of the page. This is so that when the magazine is stacked in shops this part of the page can be seen as it is the most important The barcode is found along with the date and price on every magazine. This is because from this you can discover all the information about the magazine before buying it. The main cover line is the biggest feature on the page and takes up the most room on the page. It reveals a main article that is inside the magazine and is the story that the editors think will attract the most readers The main image is a single striking image that originated from Penny Smiths era of editing. On this magazine it is a long shot of Dizzee Rascal and is the only image on this magazine. It takes up most of the page and stands out from the cover lines and background. The image also anchors with the main cover line just below. The image gets the readers attention and attracts them to read inside. The other coverline reveals an article that is inside the magazine and allows the reader to discover the types of things inside the magazine. This part of the cover lists some artists that are in the magazine, this allows us to discover the genre which in turn reveals the target audience. The target audience for this particular magazine is 17-25year olds. At the top of the page used to advertise something that will attract the target audience’s attention.