Nine Pages You Should Optimize on Your Blog and How

You ShouldOptimize

Nine Pages

on Your Blog and HowWWW.BECOMEABLOGGER.COM

9PAGES

WWW.BECOMEABLOGGER.COM

BLOG HOMEPAGEYour homepageis one of yourtop visited pagesof your blog

1


BLOG HOMEPAGEMake it easy for your visitors to know whatyour blog is about.Show a summary of the value you provide.Let it be clear how to get more value byhopping onto your list.

Your homepageis one of yourtop visited pagesof your blog

1


Make most ofyour “About PageOpportunity”

2ABOUT PAGE


Make most ofyour “About PageOpportunity”

2ABOUT PAGE

Include your personality.Point to the pain. Make clear whatyou want to help your audiencewith in your blog.Provide a solution. Give them the opportunity formore by asking them to opt in toyour free resource.It should be thenext logical step. ?


Use this page to providevery specific guidance toyour visitors and help themto get the maximum benefitfrom your blog.

3

GETTING STARTED/ SUMMARY PAGE


Use this page to providevery specific guidance toyour visitors and help themto get the maximum benefitfrom your blog.

3

GETTING STARTED/ SUMMARY PAGE

Decide on whether you want to havea getting started or summary page.Then, decide on the logicalsequence that you want to take yourvisitor through.Link to any relevant resources(posts, products, service, etc).Give visitors the ability to get morevalue by opting in.


This page allows youto collect emailaddresses from yourvisitors.

4

SQUEEZE / OPT INPAGES


This page allows youto collect emailaddresses from yourvisitors.

4

SQUEEZE / OPT INPAGES

Remove ALL other options from thepage except the one and you canincrease your opt ins significantly.Tools you can use:

Thrive ThemesLeadPages

SIGN ME UP!


This is the page where thosewho have signed up to youremail list are redirected to sothey can confirm their emailaddresses

5

CONFIRMATIONPAGE (S)


This is the page where thosewho have signed up to youremail list are redirected to sothey can confirm their emailaddresses

5

CONFIRMATIONPAGE (S)

As much as possible, avoid usingdefault templates provided byemail marketing services.Have a simple page on your blogwith instructions on how toconfirm their email address.Include a bit of your personality.There should be ONE focus –

GETTING THEM TOCONFIRM.


This is the page whereyou send your visitorsafter confirming theiremail address.

6

THANK YOU /DOWNLOAD PAGE


This is the page whereyou send your visitorsafter confirming theiremail address.

6

THANK YOU /DOWNLOAD PAGE

Deliver on your promise. Give them whateverresource they signed up to get access to.Give them the opportunity to share theawesome resource they just received.Give them the next logical step. Give themsomething to do that makes sense.Some options are a special offer on your product/service, a post that makes sense to follow up with, or even the option to follow you on social media.


This is where youshare resources thatare relevant to youraudience.

7

RESOURCE PAGE


This is where youshare resources thatare relevant to youraudience.

7

RESOURCE PAGEYou may include products and services yourecommend or even your own products andservices.Make it clear what the products andservices are for and how they will benefit your audience.Primary goal for this page: To make sales (affiliate or your own).Secondary goal (optional): Get email subscribers by including an opportunity for visitors to opt in.


Obviously, the goalfor this page is tomake a sale.

8

SALES PAGE


Obviously, the goalfor this page is tomake a sale.

8

SALES PAGEAccording to Ray Edwards, the bestsequence to take your visitors through on asales page is:

“P” is for PROBLEM “A” is for AMPLIFY“S” is for STORY and SOLUTION“T” is for TRANSFORMATION andTESTIMONY“O” is for OFFER“R” is for RESPONSE


Determine your mostpopular posts anddecide to optimizethem.

9

OPTIMIZE YOURTOP POSTS


Determine your mostpopular posts anddecide to optimizethem.

9

OPTIMIZE YOURTOP POSTS

Use Google Analytics to check what yourtop posts are.What goal can you optimize them for?

10

20

30

40

50

Post 1 Post 2 Post 30

Growing your email list.Making affiliate salesPromoting your product/service

More details on this at WWW.BECOMEABLOGGER.COM

Nine Pages You Should Optimize on Your Blog and How

Social Media