Nick Ray - The Video Effect: Presentation

Breaking Out of The Linear Experience

How to Start Thinking AboutYour Next Interactive Project

Nick RayKinetiscape Media, LLC

October 18, 2013

20 Years of an Open WebApril 30, 2013

http://www.flickr.com/photos/scobleizer/2256358640/

1st Website

Tim Berners-Lee

http://info.cern.ch/hypertext/WWW/TheProject.html

World Wide Web:

A system of

interlinked,

hypermedia

documents.

20 years later...

http://www.flickr.com/photos/nickrate/4504163196/

Hypermedia ≠ Linear

http://en.wikipedia.org/wiki/World_Wide_Web

- Discovery - Active Engagement - Tailored Experiences

http://www.flickr.com/photos/colemagoo/4887839842/

Video and the Web(until recently)

http://www.flickr.com/photos/home_of_chaos/6332465890/

How do we make videoon the web

more like the web?

http://www.flickr.com/photos/12659480@N03/4816255109/

Land of OpportunityTimed links based on video content

Land of Opportunity Interactive Homepagehttp://landofopportunitymovie.com

How can we make physical spaces captured

on the webmore like the web?

http://www.flickr.com/photos/aigle_dore/5626285743/

http://thewildernessdowntown.comhttp://www.google.com/maps/about/behind-the-scenes/streetview/

LookAbout

Challenges:

- Some control shifts to the audience

- Message received might not be expected

- Dedication to the core themes/ideas even more essential – easier to lose.

http://www.flickr.com/photos/joegatling/304799740/

Getting Started

http://www.flickr.com/photos/35904522@N03/5381011745/

Story

What are you trying to show/tell?

http://www.flickr.com/photos/umjanedoan/497411169/

Vision

What is the most effective wayfor the audience to connect

with your story?

http://www.flickr.com/photos/despedidairene/6088601777/

Tech

What is needed to create the vision?

http://www.flickr.com/photos/15708236@N07/2754478731/

Resources:

http://nickjamesray.com/videoeffect

Nick RayKinetiscape Media, LLC

October 18, 2013