Nic Lees – Senior Lecturer in Agribusiness Management The Future in Agri-Food Nic Lees Lincoln University Agribusiness and Food Marketing.

Nic Lees – Senior Lecturer in Agribusiness Management

The Future in Agri-FoodNic Lees

Lincoln UniversityAgribusiness and Food Marketing

Nic Lees – Senior Lecturer in Agribusiness Management

David Lange - 1984"Farming is a sunset industry and manufacturing and tourism will take its place."

Nic Lees – Senior Lecturer in Agribusiness Management

The Rise of Asia

Nic Lees – Senior Lecturer in Agribusiness Management

A New Golden Era?• Asian middle class expected to grow from currently less than a billion to

more than 3 billion by 2030 • Demand for protein

Nic Lees – Senior Lecturer in Agribusiness Management

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 -

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Nic Lees – Senior Lecturer in Agribusiness Management

Synlait - Canterbury Pure Infant Formula

• China: Cans of New Zealand Made Infant Formula Sells for NZ$92 in Shanghai

Nic Lees – Senior Lecturer in Agribusiness Management

Icebreaker – NZ Merino

Nic Lees – Senior Lecturer in Agribusiness Management

NZ Merino

Nic Lees – Senior Lecturer in Agribusiness Management

Zespri Kiwifruit

Nic Lees – Senior Lecturer in Agribusiness Management

Economics and Business

Geography

Biology

Agribusiness and Food Marketing

Nic Lees – Senior Lecturer in Agribusiness Management

Bachelor of Agribusiness and Food Marketing

Nic Lees – Senior Lecturer in Agribusiness Management

Agribusiness and Food Marketing

Agribusiness involves the whole process of food and fibre production, processing, marketing and distribution form the farm to the final consumer.

Nic Lees – Senior Lecturer in Agribusiness Management

Agribusiness and Food Marketing• Agribusiness is New Zealand’s largest industry producing 66% of New

Zealand’s exports and 18% of New Zealand’s GDP. • The largest part of this industry is the down stream processing and

value adding activities. • These activities are responsible for more than 13% of New Zealand GDP

with on farm production responsible for only 5%.

Nic Lees – Senior Lecturer in Agribusiness Management

Bachelor of Agribusiness and Food Marketing• Therefore, there are many career opportunities in agribusiness

and the food supply chain outside of on farm production.

Nic Lees – Senior Lecturer in Agribusiness Management

Bachelor of Agribusiness and Food Marketing

Degree in agribusiness management and food marketing developed in conjunction with leading agri-food companies.

Nic Lees – Senior Lecturer in Agribusiness Management

Bachelor of Agribusiness and Food Marketing

• This is to prepare graduates for the many career opportunities in the processing, marketing and distribution businesses of New Zealand's agribusiness industry.

Nic Lees – Senior Lecturer in Agribusiness Management

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Bachelor of Commerce (Agriculture)Bachelor of Agribusiness and Food Marketing

Bachelor of Agribusiness and Food Marketing

• opportunities for graduates with specialised knowledge in agribusiness management and food marketing.

Nic Lees – Senior Lecturer in Agribusiness Management

Bachelor of Agribusiness and Food Marketing

Nic Lees – Senior Lecturer in Agribusiness Management

Lincoln Graduates

Fonterra: Naomi O’Leary Area Manager - Supplier Services

Fonterra: Ash NicholsonSupply Chain Graduate

Fonterra: Peter West Business graduate programme