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iStrategy ConferenceCause and Effect: How Fairfax Media Embraced the Move to
Digital and Changed its Business Model for the Better
February 2012
Australia’s most diversified media company
434 publications, 284 websites, 15 radio stations and 24 printing centres
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At the core of our strategy is the distribution of our journalism across
converging multi-platforms, and the aggregation and monetisation of
audiences via multiple revenue streams
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7 million+ people accessing websites every
month
~300k + Ubs~ 2m apps
~600k+ iPadapp
downloads
2 million+ readers in print and magazine
titles
6.7million+ digital consumers generating 400m page impressions, 8b ad impressions
Press / Mags Online Smartphones Tablets
Platforms:
Audiences:
Brands:
Key Digital Metrics:
We have already moved from a legacy media company, to a highly
diversified digital media company
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While the mix of our audience by platform continues to change, our
total reach and effectiveness as a media company continues to grow
Over 2 million apps downloaded and counting....
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-
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
140,000,000
2006 2007 2008 2009 2010 2011
Video has been a particular focus in recent years, and today we
are one of Australia’s largest online video publishers
125m
Short-Form Video Clips Viewed
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Engagement Throughout The Weekday
Today we are one of very few companies who can reach their audience
right through the day
Each month, our brands reach 3million+ consumers across print, online and
mobile, producing over 1million transactions
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Listings Display advertising Digital TransactionsData
3 million+ people accessing Marketplaces websites every month
900k+ iPhone app downloads / Web app users
90k+ iPad app downloads
2 million readers in the SMH and The Age each week
3million+ consumers generating 350m page impressions, 100m searches, 1m+
transactions
Print Online Smartphones Tablets
Platforms:
Audiences:
Services:
Brands:
Key Metrics:
Our early investment in digital enabled us to build a substantial digital
business. But the journey has just begun
We invested early in people and capabilities to build a digital business and
structurally separated this business from the core.
This enabled us to build new audiences, capabilities and revenue streams.
But it was not without it’s challenges.
Now digital has “grown up” We are now a truly integrated media company
with one management team across all platforms.
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