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The Future of Marketing is Finally Here NextGen Marketing GroupCompany Summary Get Plugged into the Future!
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Page 1: NGMG Company Overview - Jan 2013

The Future of Marketing

is Finally Here

NextGen Marketing Group™

Company Summary

Get Plugged into the Future!

Page 2: NGMG Company Overview - Jan 2013

2

We are an innovative comprehensive marketing resources firm that offers affordable access to world-class marketing talent, expertise, creative services and enabling technology solutions to optimize your marketing programs. Our business is built around three core areas:

NextGen Marketing Group™

NextGen BrainTrust™ Network – a world-class team of top marketing experts, former corporate marketing leaders, and top agency executives available to work with clients as Advisors, Contracted Employees or Strategic Project Leaders. These experts are located across North America and offer our clients to work with the very best talent, knowledge and expertise to help you solve your marketing challenges. V-Market™ – shopping for creative firms can be a complicated game of bait-and-switch and frustrating. We’ve solved that problem by creative a comprehensive suite of creative resources, platforms and Go-to-Market services that provide a one-stop shop for designing and launching your Marketing campaigns and programs. Traditional advertising, web design, direct marketing, social media, mobile and video are some examples of available services. NextGen MarkeTECH - as technology continues to become integrated with how you market your business, we are developing a full suite of emerging technology solutions that help clients drive effective and efficient use of all their valuable marketing resources.

V-Market™

MarkeTECH

NextGen BrainTrust

Network

Page 3: NGMG Company Overview - Jan 2013

3

NextGen Marketing Group™ Resources

NextGen BrainTrust™

Network

V-Market™

Creative Services

• Traditional Advertising

• Digital and New Media

• Social Media Platforms

• Video Production

• Website Design

• SEO

• Direct Marketing

• Mobile Marketing

• Public Relations

• Media Buying

• Digital Displays

• Mobile Websites

• Collateral

MarkeTECH

Solutions

• Virtual Marketing Systems

• Mobile Applications

• Social Media Tools

• Collaboration and Communications Tools

• Mobile Research Systems

• Marketing Campaign Management Platforms

• Marketing Portals

• Video Presentations

• Video Marketing Platforms

• Top Industry Marketing Experts

• Functional Marketing Experts

• Former CMO’s and Corp Leaders

• Former Top Agency Executives

• Freelance Talent

• B-C, B-B and C-C Experts

• Experienced Thought Leaders

• Generalists and Specialists

Page 4: NGMG Company Overview - Jan 2013

The NextGen BrainTrust™ Network, V-Market™ and MarkeTECH Resources

North America Markets and Locations (Expanding in 2013)

Top Marketing Experts

Principal Executives

Affiliates and Agents

V-Market Resources

MarkeTECH Resources

Virtual Offices and Cloud Collaboration

4

Key:

= BrainTrust Resource

= V-Market Resource

= MarkeTECH Resource

Page 5: NGMG Company Overview - Jan 2013

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Our Resources Have World-Class Experience Working With Top Brands Across Multiple Vertical Industries

• Technology Industry

• Telecommunications

• Consumer Packaged Goods

• Financial Services

• Retail

• Health Care

• Professional Services

• Food Services

Page 6: NGMG Company Overview - Jan 2013

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We Have Worked With Clients Large and Small

Page 7: NGMG Company Overview - Jan 2013

Typical Projects We Handle/Challenges We Solve

Strategic/Creative:

• Development of Strategic Marketing/Sales Plan

• Brand/Messaging Strategy

• Social Media/Digital/Mobile Strategy

• Launch of a New Product/Service or Business

• Distribution Strategy

• Customer Loyalty/Retention Programs

• Creative – Development of New Website, Creative Look/Feel, Advertising

Tactical:

• Leadership For Projects That Have Limited Internal Resources/Experience

• Fill Open Positions During Hiring Freeze or Lengthy Recruiting Process

• Marketing/Sales Assessments – Recommend New Programs For Optimization

Page 8: NGMG Company Overview - Jan 2013

We Offer Unique and Innovative Client Programs

Virtual/Online Support

• Virtual Expert Advisory Sessions

– 1-1 Session---Affordable Hourly Rates

– Various Tiers of Experts

– Video Chat

– Web/Audio Call

• Virtual Team Sessions

– Multiple NGMG Expert Resources

– Hourly Sessions/Rates

– Video/Web/Audio Conferences

• Client Membership Programs/Fees

– Monthly Fee/Time Purchase Plans

– Bronze Package (10 Hours)

– Silver (20 Hours)

– Gold (30 Hours)

• Virtual Projects/Contracts—All Virtual

• Lower Prices/Rates Than Traditional

Traditional/Onsite Support

• Onsite or Blended Virtual and Onsite

Projects

• More Traditional Structure

– Retainers

– Flat Project Fees

• Contracted Employee Retainers

• Bundled Solutions Across Resources

– NG BrainTrust™ plus V-Market™ and/or

MarkeTECH Services

– V-Market™ and MarkeTECH program will be

mostly traditional and some virtual---but fees

will be designed following a more traditional

structure.

• Contracted Rates and Term

• Longer Term Projects

Page 9: NGMG Company Overview - Jan 2013

NextGen Marketing Group Client Support Infrastructure

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REAL-TIME PROJECT MANAGEMENT

AND DOCUMENT SHARING TOOLS

LIVE VIDEO/WEB

CHAT

SYSTEMS WITH

NGMG RESOURCES

SOCIAL MEDIA DIRECT CONNECTIONS

TEXT AND INSTANT

MESSAGING/MOBILE VIDEO CHAT

STATE-OF-THE-ART TECHNOLOGY COLLABORATION AND COMMUNICATIONS TOOLS

VIRTUAL MEETING ROOM PLATFORMS

VIDEO ADVISORY SESSION TOOLS

Page 10: NGMG Company Overview - Jan 2013

NextGen Marketing Group™ Client Support Packages

Client Support

Program

Virtual Advisory

Sessions with 1

Exec

Multi-

Resources

Virtual

Sessions

Onsite

Advisory

Sessions with

1 Exec

Onsite Multi-

Resources

Sessions

Contracted

Resource –

Interim

Staffing

Custom

Projects and

Resource

Support

Programs

Standard Ala-Carte

Hourly Rate

Sessions

CMO-$175/hr

Exec - $125/hr

SME - $100/hr

Some are ICB

10% Discount Off

Ala Carte Rates

CMO-$200/hr

Exec-$150/hr

SME-$125/hr

Some are ICB

Rates

Determined

ICB

Rates

Determined

ICB

Rates

Determined

ICB

Bronze Membership

Program

10 Hours of Virtual

Support

@$1,350/mo.

Can Use Any

Resource(s)

Against 10 Hours

10 Hours of

Onsite/Mixed

Support

@$1,500/mo.

N/A

Rates

Determined

ICB

Rates

Determined

ICB

Silver

Membership

Program

20 Hours of Virtual

Support

@$2,600/mo.

Can Use Any

Resource(s)

Against 20 Hours

20 Hours of

Onsite/Mixed

Support

@$2,900/mo.

N/A

Rates

Determined

ICB

Rates

Determined

ICB

Gold Membership

Program

30 Hours of Virtual

Support

@$3,750/mo.

Can Use Any

Resource(s)

Against 30 Hours

30 Hours of

Onsite/Mixed

Support

@$4,350/mo.

N/A

Rates

Determined

ICB

Rates

Determined

ICB

Custom

Projects and

Resource Support

Programs

>30 Hours are

priced ICB or

projects requiring

mix of BT, VM, MT

priced ICB

Rates

Determined ICB

Rates

Determined ICB

Rates

Determined

ICB

Rates

Determined

ICB

Rates

Determined

ICB

VIRTUAL SUPPORT TRADITIONAL ONSITE/HYBRID SUPPORT

NOTE: Not all BrainTrust, V-Market™ and MarkeTECH Resources Participate in Virtual/Membership Programs

Page 11: NGMG Company Overview - Jan 2013

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Take a Step Into the Future With the NextGen Marketing Group™

• Work with top experts across the country to help your business tackle

your toughest marketing challenges.

• Enjoy a “one-stop-shop” for all your marketing resources.

• Select the most convenient and affordable program for your needs.

• Get introduced to the latest creative Go-to-Market and emerging technology

solutions to help you optimize the use of your marketing budget.

• Let us help you. Call today to set of a FREE initial consultation of visit our

website and schedule a virtual advisory session with the expert you select

today!

Call Us Today at 1-877-5NXTGEN (569-8436)

www.nextgenmktg.com

Page 12: NGMG Company Overview - Jan 2013

Founder

Biography and

Credentials

12

Get Plugged into the Future!

Page 13: NGMG Company Overview - Jan 2013

As a highly experienced senior Marketing executive and former CMO,

Greg decided the traditional business models for providing marketing

resources and solutions to businesses were outdated, inefficient, costly

and very frustrating. Too much waste was present in the current process

and trying to find the right resources and professional services was

always a challenge.

So, Greg had a vision to create a new business model----a marketing

resources company that assembled the very best marketing talent

across the country providing top experts serving as advisors and

outsourced resources, bundled with complete virtual catalog of leading

marketing services and emerging marketing technology solutions---

delivered affordably and efficiently to businesses using the latest in

advanced technologies to maximize productivity, minimize cost, and drive

results. That idea and was the foundation of the NextGen Marketing

Group™

Prior to founding NextGen Marketing Group™, Greg spent 25 years in

the technology industry as a senior Marketing, Strategy, Business

Development and Sales executive. He was a self-described “serial

entrepreneur” –developing and launching over 100 new products during

his career that led to significant market share gains and new revenue

sources for major companies such as Sprint, AT&T/TCI, Qwest/US

WEST and Paetec/McLeodUSA. The last ten years of his corporate

career Greg served as the VP of Marketing or CMO for public companies

or major divisions.

Greg works today with NextGen Marketing Group™ clients across the

country as an outsourced executive, advisor, and business counselor

helping businesses tackle their toughest strategic and tactical marketing

challenges and transform their Marketing/Sales business models. Greg

is available as part of the NextGen BrainTrust™ Network team.

Greg Crosby

Founder and

Chief Visionary

Iowa City, IA

(319) 887-5665 - Office

(319) 621-2424 - Mobile

[email protected]

www.nextgenmktg.com