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Nov 22, 2014
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THE SHIFT
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#MH17
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1. FIND 2. VERIFY
THE PROBLEM
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1. FIND
THE PROBLEM
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REAL-TIME ENGINE
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REAL-TIME ENGINE
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CROWD CURATED
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2. VERIFY
THE PROBLEM
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CROWD FACT-CHECKED
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FACT CHECK
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REFUTED
FACT CHECK
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REFUTED
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REFUTED
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1 MONTH
THE LAUNCH
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275,000 PAGEVIEWS
THE LAUNCH
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0
12,500
25,000
37,500
50,000
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USERS
46,650
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PRESS
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THE QUESTION
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“When will you have an app?”
QUESTION PART 2
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“Can you send me push notifications?”
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THE MARKET
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Digital news advertising - $37.8B
Growing 17%/year
TAM for news by 2020 is 5 billion people worldwide
TEAM
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CEO CTO
Levi Notik
Songza
iHeartRadio
Getty Images
Austen Allred
Stubtopia
THE MARKET
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Raising $500K
$300K Committed