Atos, Atos and fish symbol, Atos Origin and fish symbol, Atos Consulting, and the fish itself are registered trademarks of Atos Origin SA. © 2011 Atos Origin NEW MEDIA IN SPORTS Wowing today’s sports fans - profitably February 2011
Jan 15, 2015
Atos, Atos and fish symbol, Atos Origin and fish symbol, Atos Consulting, and the fish itself are registered trademarks of Atos Origin SA.
© 2011 Atos Origin
NEW MEDIA IN SPORTSWowing today’s sports fans - profitably
February 2011
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Presenter
» Name: Miguel-Angel Morcuende
» Role: New Media Director
» Location: Madrid/Paris
» Mail: [email protected]
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Agenda
What it is
Why you need it now
What it provides, how it works
Where is it implemented
Demo
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VIDEO
(From Broadcast to New Media)
http://www.youtube.com/watch?v=PYSR3NJ3Auw&feature=player_embedded
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From «Broadcast» to «New Media»
ITcasting
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Agenda
What is it
Why you need it now
What it provides, how it works
Where is it implemented
Demo
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Think back. Think forwards
Transform to Succeed
Now…100
YEARS AGO
» Location-specific
» Time-specific
» Local teams – local fans
50YEARS AGO
» TV brings sport into
the home
» One broadcast
choice
5YEARS AGO
» Catch-up on the
move
» More channels –
more choice
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Now!
ANY SPORT
ANY EVENT
ANY TIME
ANY DEVICE
INTERACTIVE
RICH-MEDIA
SOCIAL
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» High expectations of
digital media quality
» Changing digital habits
– choice in everything
» Digitally interactive life-
styles – no longer about
passive observation
PEOPLE
Why Now?
» Universal fixed and
mobile internet access
» Digital TV - from
broadcast to “IT-cast”
» Automated meta-tagging
+ unlimited processing
and storage
» Technology barriers
dissolve
TECHNOLOGIES
» Sports experience and
branding becomes global
- just think “Brazil”
» Players and play
become completely
internationalized
» Digital delivery
democratizes previously
marginal interests
GLOBALIZATION
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Agenda
What is it
Why you need it now
What it provides, how it works
Where is it implemented
Demo
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Business Opportunities
Working
in agile,
creative and
dynamic
partnerships
» Opportunities to take ever-greater
ownership of consumption and
commercialization of your specific sport
» Opportunities for new business exist
with all rights holders –these include
betting companies, events organizers
and leagues
SPORTS ASSOCIATIONS AND RIGHTS HOLDERS
» Both telcos and MVNOs can offer
differentiated sports media services
» Sports media services become both a
platform for new revenues and loyalty
mechanism
TELECOMMUNICATIONS COMPANIES
» Package and repackage content
automatically for continuous resale
» Exploit archive and current material –
and “sports futures”
» Ongoing, smart advertising
» Automate content packaging right
down to individual customer
MEDIA COMPANIES
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Overcoming Hurdles
Monetization
» Massively interconnected chains of
payment challenge traditional
business thinking
» How do you automate handling
billions of micro-transactions?
» How do you manage payment and
complex revenue share?
Fortunately
Atos Origin knows how
Digital Rights Management
» This is a labyrinth from the start:» The media companies have rights
» So do the broadcasters
» And the sports associations
» The clubs - and the athletes
» The Internet is changing the rules
» Success in New Media in Sports,
means managing this landscape with
efficiency and precision
Fortunately
Atos Origin knows how
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The New Marketplace
Long Tail Monetization
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Automated control over meta-data is at the
heart of the business and technical model in
New Media for Sport.
With each engagement, we identify the relevant
approach and action it.
You must have a clear and accurate picture of
trends and usage. We will ensure that all
professional profiles within the client
organization get the intelligence they need to
craft new and profitable services.
Atos Origin is Europe’s leading provider of
transaction processing services. Not only can
we manage all billing and CRM, however. Out
High-Technology Transaction Services can
manage and map the automated tracking of
user-clicks and the associated delivery of
content and advertising.
New media success is about action, and we will
work with you to prepare actionable business
implementation plans. These will cover the full
spectrum of requirement, from acquisition and
distribution right through to billing and CRM.
The Atos Consulting New Media team and R&D
units will share our experience fully, helping you
identify immediate new media opportunities and
prepare longer term strategies.
The infrastructure model is critical for you, for
your partners, and most important for your
customers. We will make the infrastructure you
need available, providing cloud-based
resources as a means of avoiding capital
expenditure.
NEW MEDIA in action with Atos Origin
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…allow viewers to select an athlete or point of interest
In the coverage of large sport events such as
London 2012 Olympic Games
OBJECTIVES:
» Personalised TV
» Automatic selection /
recommendation of camera and /
or event
CHALLENGES:
» Real-Time person recognition
and tracking
» Identification and tracking of
specific athletes
» Live TV distribution over
different media (WebTV, IPTV,
etc.)
My eDirector 2012 (Partners)
White Label Webcasting Platform From R&D to an Innovative offering
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White Label Webcasting Platform AudioVisual Annotation
This is a video created by My eDirector 2012 team that works on AV analysis. SIS data is
fussion with face recognition and OCR in order to recognised and track atheletes.
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White Label Webcasting Platform Recommender System
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5.000 m. walk ongoing
VIEWER (WATCHING)
VIEWER (NOT WATCHING)
What actually happens in the
Olympic Games
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Agenda
What is it
Why you need it now
What it provides, how it works
Where is it implemented
Demo
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Microsite & Player
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Agenda
What is it
Why you need it now
What it provides, how it works
Where is it implemented
Demo
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White Label Webcasting Platform Recommender System
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Preference tags let
fans track individual or
team performance.
Smart replay – fans enjoy their
personal favorite moments again
and again – in slow-mo – from
different camera angles.Choose your preferred
experts and commentators.
Access easily navigable,
context-sensitive sports
archive information.
User-driven advertising
and sponsorship links.
Sports fans select from
multiple events and multiple
viewpoints – from any fixed
or mobile device.Fans hook up – the new media
sports experience is not solitary.
When you engage with Atos Origin for new media in sport
services, you gain a platform for highly differentiated sports
positioning. This will lead to increased revenue and a
heightened profile as a new media player.
Personal set-up for
language, colors,
sounds and icons.
White Label Webcasting Platform Wowing today´s sports fans
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White Label Webcasting Platform Major Events Olympic Data Feed (ODF)
Action: Attack, Spike, Dig, Serve,
Block, No Action
Result: Continue, Fault, Success,
Ace, Time Out, Opp Error,
Team Fault
Athlete
Rally
Set
Score
Support data
Real-time data: Beach VolleyballEvent Information Description event
Event Description
Discipline Code
Start Date/Time
End Date/Time
Status (Planned, In Progress, Official, Canceled)
Participant Information (Athletes, Officials, Teams)
Name
NOC
Discipline
Gender
Team athletes and officials (in case of team)
Horses
Name
NOC
Results (discipline dependent)
Rank
Time
Score
Each discipline has specific info
1.500.000 messages @ Beijing 2008
Using our meta-data expertise
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White Label Webcasting Platform Architecture
CDN
Atos Origin Hosted
IBC Hosted
H264
Trans-coding40
channels
Signal
Adaptation
Server
40 channels
Internet qualities
Up to 12 events channels:
· Internet qualities
· Internet protocols
· + Metadata
Player Customized
per RHB
Broadcaster
Customization
Tool
Customizations Internet
RHB
External Video & Advertising
· Internet qualities
· Internet protocols
Competition widgetsWidgets
generation
Internet
Distribution
RHB
Internet Browser
Preferences
Competitions widget
News widget
Social sharing
News & background widgets
Content
Management
System
Contents Internet
RHB
Competition
Player and
Results
IDF
IDF
QoE
RHB QoE Stadistics Internet
RHB
Player Activity
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My eDirector Functionality?
Disclose Olympics Metadata (database)?
3 Screen Video Platform strategy?
» Online?
» Mobile?
» IPTV?
Payments Solution Suite?
Proposition
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Why?
Atos Origin
Join Key Competencies in Sports….
…. to Generate Profitable Growth
Atos Origin to support clients to develop Social
Sports Community through personalized/interactive
live media streams by introducing …
The My e-director service (e.g. for upcoming London
Olympics) » Context-Aware and Personalized Media
Streaming Environments» User defines profile of interest on web (e.g. long
jump, favorite contestant, any event with a potential world record, etc..)
» Based on profile, live streaming webTV platform presents favorite live streams
» Live feeds are selected base on real-time data generated by Atos Sports Information System and data generated from live video analysis
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Why?
Atos Origin
Join Key Competencies in Sports….
…. to Generate Profitable Growth
Introduced in Spain with a major broadcaster for the
Vancouver Olympic Games; Atos Origin is introducing
the service for the world market in 2011
Benefits
» Create Sport Community» Generate Buzz around a major event -> Traffic» Increase User Interaction (Social)» Build on New Media experience: make sports
more attractive for audience» Profitable Growth
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Our Solution, Your Benefits
YOUR BUSINESS CHALLENGE
You need to power your media assets to be competitive in the global digital economy.
Cost-effective
What we can do for you
» We provide a fully managed
media environment, offering
processing, storage,
transaction processing,
dynamic delivery, publishing,
distribution, advertising and
analytics.
» Leadership, with greatest
scale and continuous
innovation working with
industry leaders
» We can delivery solutions
based on best in class
products -either external or in
house
» Empowering your Business
and Branding
» Scalability, Robustness and
Responsiveness
» Access to the latest Digital
Media technologies and
thinking, without the
investment burden
» Smooth and secure transition
from current models
» Productivity, easy to use
tools, turnkey capabilities
» Built on open standards
How your will benefit
Productivity
» Always have access to the
latest state of the art
technologies
» Build and deliver sustainable
models for content
monetization
» Gather the most advance
technical solutions for
delivering personalised and
attractive content
» Syndicate and distribute
content and video through
third party sites and social
networks
» Improved branding
How your will benefit
Branding / Leadership
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A serious track record
Atos Origin is the official IT Partner to the Olympic
Games. We make sure every edition of the Games is
better than the last.
Our experience speaks for itself:
» Beijing - delivering the greatest ever digital sports
experience to 4 billion fans without a glitch
» All live results delivered within 0.3 seconds – with full-
access to comparative historical and archive data
“Atos Origin, our long-term partner, is the
brains behind the operation for the Olympic
Games, consistently delivering on schedule
and within budget.”Jacques Rogge, President of the International Olympic Committee.
Today people expect more content and more details about
events as they happen. Through the IT infrastructure that
Atos Origin has designed, built and operated during the
Beijing 2008 Olympic Games, the competition results have
been viewed and read by more people and on more
channels - web, mobile phone and TV – than ever before.
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Next steps
» New Media in Sport is about wowing the fans
» It’s about robust and executable business models
» It’s about having the best technology partnerships in place
» Join us in the sand pit
We are ready for the starting pistol
Are you?
Bang!
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Thanks...
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we hope you can join us ...
Miguel-Angel Morcuende
+34 91 214 9003
+34 639 160 344
Atos Origin
Albarracín 25
28037 Madrid - España
www.es.atosorigin.com