New Home 101 Campaign -Objective: The original purpose for New Home 101 was to serve as a one time campaign in order to sell a large amount of inventory the builder had accumulated in the Triangle. Due to the success of the campaign, it continued and evolved into the brand for the Triangle division of K. Hovnanian Homes. * You will need to select “Download File” to hear radio spots contained in this presentation if viewing on LinkedIn.
New Home 101 Campaign
Jul 08, 2015
This slideshow includes projects that I oversaw while servicing the K. Hovnanian Homes account at Littleton Advertising. Please click on "Download File" to view the full quality presentation and listen to the radio spots.
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Transcript
New Home 101 Campaign
-Objective: The original purpose for New Home 101 was to serve as a one time campaign in order to sell a large amount of inventory the builder had accumulated in the Triangle. Due to the success of the campaign, it continued and evolved into the brand for the Triangle division of K. Hovnanian Homes.
* You will need to select “Download File” to hear radio spots contained in this presentation if viewing on LinkedIn.
Execution: We used out of the box, edgy and colorful creative and headlines reaching target markets through direct mail, print ads, POP displays, collateral and Realtor programs.
Move-up Homebuyer Target Market
- Results: Each year of the campaign we surpassed sales and traffic goals while gaining positive recognition for our efforts from the building industry winning many MAME, Stars, National, Summit and Addy Awards.
Renter Target Market
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