Social Media Campaign Strategies 101

Do you have the

right Campaign Strategy?

Loyal Fans

Social Media ROI

Brand Visibility

Quality Traffic

Repeat Exposure

Influencer Mention

To Generate

This webinar will help you understand:

I. Campaign Strategies: Before, During, After

II. The nuts and bolts: timeline, channels, content,

promotion, follow-through

III. Walk the Talk

IV. Tools and Analytics: manage, monitor, measure

V. Valuable Insights and Best Practices

Key Takeaways from this Session

Hi...thanks for joining me today and now that we are going to spend the next 45 minutes together, let’s get acquainted a bit - I head a boutique social media agency and run one of the largest digital tech events in Asia - Click Asia Summit.

I simply love digital media…and it shows! My bucket list? Visit all the top tech events in the world -5 done ..and 5 to go!

You can find me on social media (of course!) @LinkedIn: www.linkedin.com/in/kavitajTwitter: @write2kavitaFacebook: www.facebook.com/kavitajE-mail: [email protected]

237 Likes!

129 Comments!

Creative Captions Contest

Branded Incentive

Heinz Ketchup Singapore

The 4 Tenets of a Social Media Campaign

I. Well defined goal – Is it a PR campaign, a product launch campaign, a

seasonal campaign or a CSR campaign?

II. Relevant channels – A campaign is where the audience is.

III. Interested audience – Research, research and some more research.

IV. Attractive incentives – What's the most sought-after product or service

you can offer as your campaign incentive and ties in with the brand.

Before the Campaign

Traackr*

● 360° view of niche influencers

● Geo-targeting, multi-lingual search

● Influencer network, relationship management

● Influencer classification: Reach, resonance, relevance

● Influencer content tracking

Simply Measured*

● Audience reach breakdown ● Fan & influencer demographics● Analysis of engaged users● Analysis of ‘Like Sources’ ● Shareability quotient of content● Campaign monitoring, social

metrics integration

Followerwonk

● Twitter follower analytics● Comparison of new & lost

followers● Interactive charts of tweets,

retweets, mentions● Influencer search &

classification● Comparison of social graphs

1. Find your Audience and Influencers

* = paid tools

2. Choose the Social Channel(s) Audience volume in Singapore per platform mentioned below

3.8 MIL 2.7 MIL 2.4 MIL 1.38 MIL

1.35 MIL 1.2MIL 1.1 MIL 0.7 MIL

Vine’s Singapore user statistic is currently unavailable.

Thanks for your interest in our webinar on Social Media Campaign Strategies 101.

To see a video of the full webinar, as well as other webinars from Pi Social Media, head on to:

www.pisocialmedia.com/webinars/videos