New Google, New Challenges

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New Google, New Challenges

Wednesday, 22nd April 2015Executive Research Association, Sadler’s Wells Theatre, London

Karen Blakeman, RBA

Information Services

[email protected]

Slides available for a short time

at http://www.rba.co.uk/as/

[email protected]

twitter.com/karenblakeman

http://www.linkedin.com/in/kar

enblakeman

This work is licensed under a Creative Commons Attribution-ShareAlike

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Scale of EU 'right to be forgotten' rules revealed by Google http://www.dailymail.co.uk/news/article-2952260/The-scale-EU-right-forgotten-rules-revealed-Google-says-forced-delete-260-000-links-legislation-criticised-protecting-terrorists-criminals.html

17/03/2015

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Spanish Newspapers Suddenly Regret Forcing Google Out Of Spain -http://uk.businessinsider.com/spanish-newspapers-have-changed-their-minds-and-are-now-begging-google-news-to-stay-2014-12

How Google News Lives On In Spain Despite Being Closed http://searchengineland.com/google-noticias-lives-google-spains-homepage-211146

17/03/2015

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EU accuses Google Shopping of search 'abuse' - BBC News http://www.bbc.co.uk/news/technology-32315649

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France Trying To Force Disclosure Of Google Algorithm, Wants To Regulate the SERP http://searchengineland.com/france-trying-to-force-disclosure-of-google-algorithm-wants-to-regulate-serp-219243

Remember - Google knows best!

Google very kindly....

1. Goes to great lengths to personalise your results according

to your search history, contacts, location, device, phase of

the moon, the train, bus or tram you take to work and

anything else it can think of

2. Rewrites your search for you by leaving out some of your

terms and looking for weird and wonderful alternatives

3. Doesn’t bother you with everything that might be relevant

4. Changes its algorithms on a regular basis to keep you on

your toes

5. Constantly conducts experiments on you to ensure that you

don’t feel forgotten

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Google rewrites page titles

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Google's Matt Cutts: Why Google Will Ignore Your Page Title Tag & Write Its Own http://searchengineland.com/googles-matt-cutts-look-title-match-query-190039

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Google Replaces A Site's URL In Search Results & Uses Its Site Name & Breadcrumb Path http://searchengineland.com/google-replaces-a-sites-url-from-the-search-results-uses-their-site-name-breadcrumb-path-219064

http://searchengineland.com/official-twitter-give-google-access-

firehose-tweets-214345

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Google wants to rank websites based on facts not links - 28 February 2015 -New Scientist http://www.newscientist.com/article/mg22530102.600-google-wants-to-rank-websites-based-on-facts-not-links.html

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http://arxiv.org/abs/1502.03519

Or maybe not....

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Google: We Are Not Using Facts For Search Engine Ranking Now https://www.seroundtable.com/google-fact-ranking-not-happening-19979.html

17/03/2015

One of many wrong Quick Answers submitted to me by a

delegate at a recent conference

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Many thanks to Philip Stirups for the example. About 24 hours after taking this screen shot Google corrected the error.

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http://googlesystem.blogspot.co.uk/2013/11/google-

knowledge-graph-gets-confused.html

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Artificial intelligence

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Artificial Intelligence machine plays video games like a pro - CBBC Newsround http://www.bbc.co.uk/newsround/31633702

Google buys UK artificial intelligence startup Deepmind for £400m http://www.theguardian.com/technology/2014/jan/27/google-acquires-uk-artificial-intelligence-startup-deepmind

Google buys two more UK artificial intelligence startupshttp://www.theguardian.com/technology/2014/oct/23/google-uk-artificial-intelligence-startups-machine-learning-dark-blue-labs-vision-factory

17/03/2015

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They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates http://searchengineland.com/fooled-us-google-no-longer-announces-major-algo-updates-217494

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They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates http://searchengineland.com/fooled-us-google-no-longer-announces-major-algo-updates-217494

Google personalises search based on

– location – country, town

– past search history

– past browsing activity

– your activity in other areas of Google e.g. YouTube, blogs,

images

– your activity on all your devices linked to your Google account

– what other people have clicked on for similar searches

– the device you are using

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Private browsing - quickest way “un-personalise”search

Chrome - New Incognito window Ctrl+Shift+N

FireFox Ctrl+Shift+P

Internet Explorer Ctrl+Shift+P

Opera Ctrl+Shift+N

Will not remove country personalisation

Not search engine specific, built into the browser

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Google commands and search options that are still available

“..” for phrases but may be ignored by Google

Verbatim

intext:

- (minus sign) before a word to exclude pages containing it from

the search

site: e.g. site:ac.uk

filetype: e.g. filetype:pptx

intitle:

inurl:

Date restriction (doesn’t work with Verbatim)

daterange:

Also repeat search terms several times or change the

order of your search terms to get different results

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daterange:

Date restriction does not work with Verbatim

Use daterange: command instead

Uses Julian date format (fractions omitted)

Julian Date Converter as well as information on the format

http://aa.usno.navy.mil/data/docs/JulianDate.php/

Syntax– for example pages between June 20th and June 26th 2012

talking about the Statoil/Rosneft cooperationdaterange:2456098-2456104 Statoil Rosneft

When you have run your search apply Verbatim in the usual way

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What’s new in Google alternatives?

Nothing of any major significance but some have gone

Blekko bought up by IBM

Teoma now redirects to ASK

Some specialist search tools such as Scirus, TechXtra

have gone

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Bing/Yahoo

Yahoo uses Bing’s database, commands and ranking algorithms

Yahoo Finance still available

No advanced search screen on Bing - use commands

List at Advanced Operator Reference http://msdn.microsoft.com/en-

us/library/ff795620.aspx

filetype: site: inbody: intitle:

AND, NOT, OR parentheses for complex Boolean searches

NEAR:n where n is a number, specifies that the terms must be within that

number of words of each other and in any order

- banana NEAR:3 toffee

Date option only for US version

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Bing gets personal

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bingiton.com

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When did Bing win

Holiday destinations

Tourist attractions

Shopping

Parts for a vintage car

People

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DuckDuckGo – http://duckduckgo.com/

Does not track, does not personalise

Results are a compilation of about 50 sources including

Wikipedia, Wolfram Alpha, Bing, and its own Web crawler

DuckDuckBot. “In partnership with Yandex”

Advanced search commands include:

inbody: intitle: filetype: [site: used to work but now ignored on

occasions]

region:cc (e.g. de) to boost a country

DuckDuckGo Syntax

http://help.duckduckgo.com/customer/portal/articles/300304

DuckDuckGo – silly name but a neat little search tool

http://www.rba.co.uk/wordpress/2011/11/07/duckduckgo-silly-name-but-

a-neat-little-search-tool/

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Millionshort http://millionshort.com

Million Short: unearthing information hidden in the dungeons of

Google’s results

– http://www.rba.co.uk/wordpress/2012/10/04/million-short-

unearthing-stuff-hidden-in-the-dungeons-of-googles-results/

Uses Bing API plus other sources

Great for finding specialist articles that Google buries beyond reach

Removes top 10k sites from results - can change to top million, 100k,

1k, 100

Can add sites back in, can block sites

Can “Boost!” sites so that they always appear at the top

Can use site: and filetype: commands

Country versions give different results (under Manage Settings and

Country)

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Million Short

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Yandex http://www.yandex.com/

– for filetype use mime:

diabetic retinopathy mime:pptx

– has an advanced search screen at

http://yandex.com/search/advanced

Ask http://www.ask.com/

– supports filetype: and site:

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eTools.ch

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Google Scholar verified author and citations

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Microsoft Academic Search

http://academic.research.microsoft.com/

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Microsoft Academic Search

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ResearchGate - http://www.researchgate.net/

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Slideshare.net

Twitter Search http://search.twitter.com/

Advanced Twitter search - https://twitter.com/search-advanced

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Use advanced Twitter search commands

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See also the free guide on Searching Twitter at http://www.rba.co.uk/search/TwitterSearch.shtml

Topsy.com

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Twitter lists

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Search Twitter lists

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Facebook Graph Search

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Facebook Groups and Pages

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Keeping up to date

SearchReSearch : http://searchresearch1.blogspot.co.uk/

Search Engine Land http://searchengineland.com/

Search Engine Watch http://searchenginewatch.com/

Search Engine Roundtable http://www.seroundtable.com/

Karen Blakeman’s Blog http://www.rba.co.uk/wordpress/

Phil Bradley's weblog http://philbradley.typepad.com/

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Fact sheets

The fact sheets are available at http://www.rba.co.uk/search/

Search Strategies - Top Search Tips– http://www.rba.co.uk/search/TopSearchTips.shtml

Search Strategies - Selected Google Commands – http://www.rba.co.uk/search/SelectedGoogleCommands.shtml

Search Strategies - Google Search Tips – http://www.rba.co.uk/search/GoogleSearchTips.shtml

Search Strategies - Search Tools Summary and Comparison – http://www.rba.co.uk/search/compare.shtml

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