Gin TBA Star of Bombay 47.5 0.7 TBA 310936 Whitley Neill Gin 42 0.7 25.89 405649 No 3 London Dry Gin 46 0.7 32.55 303255 Beefeater 24 45 0.7 24.95 Bourbon 404901 Jack Daniels Honey 35 0.7 27.19 405894 Jack Daniels Honey 35 1.5 56.05 Rum 406564 Bacardi Carta Oro 40 0.7 22.49 406556 Bacardi Fuego 40 0.7 22.49 Tequila 405908 Olmeca Silver Tequila Blanco 38 0.7 18.89 405916 Olmeca Tequila Gold Reposado 38 0.7 18.89 406572 Patron Silver 40 0.7 58.09 Specialities 405851 Pimm’s Strawberry & Mint 20 0.7 17.55 405975 Sipsmith Summer Cup 29 0.5 20.09 PRICE SIZE %ABV PRICE SIZE %ABV SPIRITS NEW FOR 2015 NEW FOR 2015
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NEW FOR 2015 - Greene King · 2018. 5. 3. · 065056 Talisker 10 Years Old 45.8 0.7 38.75 PRICE SIZE %ABV PRICE SIZE %ABV 0845 600 1799 To place orders, call World Whiskey & Bourbon
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“There's naught, no doubt, so much the spirit calms as rum and true religion.”Lord Byron
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S P I R I T S
P E R F E C TS E R V E PERFECT SERVE
Glass...
Making the perfect Gin & Tonic... Just about anyone can make a Gin & Tonic, but how about a great Gin & Tonic? Follow thesesimple steps to give your customers that little bit extra:
Cold, clean and appropriatefor the drink (14oz Hi Ball isperfect for most spirits andmixers)....
Ice...Always use good quality ice(large cubes with no frost) andfill to the top of the glass. More ice is always better; it looks great, keeps the drink colder and melts very slowly.
Fruit...Fresh lime, lemon, orange,grapefruit or even cucumberwill add a huge amount ofvalue to your spirits andmixers for very little cost.Slicing ‘little and often’ is the key to ensure your fruit remains fresh and juicy.
Talk...Always talk to your customerabout their mixer; do theywant it all poured in? 90% ofcustomers will say yes, butyou’ll get it right 100% of thetime if you ask them first!Never leave customers to pour their own MIXERS unless they specifically ask to do so; they are paying for a drink, so make them one.
Other Spirits, Sambuca196423 Sambuca Romana 38 0.7
196431 Sambuca Romana Black 38 0.7
334401 Luxardo Classic Sambuca 38 0.7
334371 Luxardo Black 38 0.7
334649 Luxardo Spiced Apple 38 0.7
334398 Luxardo Raspberry 38 0.7
335688 Luxardo Chilli 38 0.7
PR
ICE
SIZE
%A
BV
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FORTIFIED WINES&OTHER SPIRITS
S P I R I T S
M A R G I N S &C O C K TA I L S
MARGINS &COCKTAILSIn most cases, a spirit and mixer is the highest margin drink youcan deliver, typically returning over 70% margin, so it’s absolutelyessential to ensure that your spirits range is appropriate for yourcustomers and well promoted.
Top Tips for Selling Spirits...‘Finished Drinks Pricing’ (stating thecomplete price for, say, a Gin &Tonic, as opposed to pricing theindividual elements) will give your
customers the confidence to order the drink.There is often the misconception that spiritsare more expensive than other liquorcategories, this will help to dispel that myth.
Double-Up Offers at an eye-catching price point (£1.00, £1.50)can further drive the category byincreasing sales whilst offeringbetter value.
Branding is critical to thecategory,so make sure you don’tsell yourself short! Use yourproducts’ brand names and logos
wherever appropriate to add value to youroffer and enhance the quality message.
Cocktails are enjoying huge growth within themarket and are an absolutely fantastic way ofenhancing your drinks offer, delivering veryhigh margins and making your site stand outfrom the crowd.
And they don’t have to be complicated! Mostcocktails are no more difficult to make than aG&T, but a snappy name can work wonders!See below for how to make the perfect Mojito.
Share the love...Sharing serves (pitchers, punch bowls etc) canprove incredibly popular with groups, bringingthem into your site and keeping them there. All of the drinks described below can be madeinto a shared serve by simply increasing thespirit and mixer quantities as appropriate.
Cocktails...
toptip 1
toptip 2
toptip 3 AUTHENTIC
HAVANA CLUB 3MOJITO...
IngredientsHavana Club 3... 50mlSoda Water... 75mlFresh Lime Juice (1/2 one lime)... 25ml5 Sprigs of Mint2 bar spoons caster sugarCubed Ice
Method...Add the sugar, 2 sprigs of mint andthe lime juice to a 12oz glass andlightly muddle...Add the HavanaClub 3 and fill glass to top with thecubed ice...2 sprigs of mint...Add thesoda water and stir...Garnish with theremaining sprig of mint (next tostraw) Mojito!
Havana Club Añejo 3 Años is the idealingredient for all cocktails, adding atouch of prestige and refinement toclassic cocktails such as the famousMojito and can also be enjoyed neat or over ice by rum connoisseurs.