New Domain Spaces and Your Business

We protect online brand namesand domains for small and midsized businesses.

“Defender of the Domain”

Tweet us: @DomainSkate

Discussion Roadmap

1. New Domains 2. Challenges and opportunities for

entrepreneurs3. How to protect your brand online4. Quick demo of DomainSkate.com –

how we work (COO Howard Greenstein)

QUESTIONS FOR THE GROUP

• How many of you work at a business you started?

• Is your primary “storefront” or presence online?

• Do you have a registered TM for your business?

• Have you ever thought about online brand protection? (probably not)

New Domains/Registries

• What the heck is a new “domain” or “registry and why should I care?

Your New Business Name In a New Registry?

• http://www.youtube.com/watch?v=gP0Hl1Xi-fA

New Domains Will Come in Different Categories

• Everything to the right of the Dot.

Right of the .DOT Now Open

• Brands:

Right of the .DOT Now Open

• Generics:

Right of The Dot Now Open

• Cities:

• “The launch of the .nyc domain is one of the most anticipated arrivals for the city and the Internet at large. There is no shortage of New Yorkers ready to claim their exclusive .nyc identities online, and this is their chance to reserve their piece of this city’s valuable digital real estate.” Mayor Bill de Blasio (May 5, 2014)

Right of the Dot Now Open

• IDN’s:

The right of the .DOT – it’s not for everyone

• Application Fee is $185,000 + $2M (liquid) to support registry. Super Expensive!

• Have technical ability to run registry

• The dawn of “Donuts”: - 307 new domain apps - Raised over $200M

Who is Allowing/Doing This?

• The International Corporation for Assigned Names and Numbers (ICANN)

• ICANN is charged with administering domain names/numbers online via “multi-stakeholder model”

New gTLD Program Status:

• 300 Added Online• 177 Applications Withdrawn• 4 Rejected (Amazon, Patagonia

included)• 672 applications still waiting

Not all good news – more space = more problems… not just someone registering www.yourbusiness.sucks

Monitoring Your Name/Brand Is About Protecting Your Business, Because:

Cybersquatting

Phishing and Spear Phishing

Mirror Sites

Ways You Can Protect Yourself:

• Trademark Clearinghouse (TMCH)

• Uniform Rapid Suspension (URS)

• Uniform Domain-Name Dispute Resolution Policy (UDRP)– All are much cheaper than litigation

Trademark Clearinghouse (TMCH)

Uniform Rapid Suspension (URS)

• URS deals with CLEAR (i.e. identical) cases of infringement. – Immediate suspension of the domain – www.facebook.pw first URS case

UDRP – Domain Arbitration

• Domain Name Arbitration mechanism – Not new, has been around since 1999– Thousands of UDRPs have been

filed/decided

• Effective, focused way to get an infringing domain name, w/out litigation (no damages)– Example: googleglass.com;

pepsisoda.com;

Takeaways For Entrepreneurs:

• You can protect our business/revenue without busting your budget and spending thousands of $$$. You don’t need a lawyer for this.

https://www.flickr.com/photos/murplejane/3093068185/

Opportunities Abound! • For start-ups and small businesses looking

for good domain names, new choices for domains are a tremendous opportunities: – new connections– new markets – new customers.

Play Some Offense!

Play a Little Defense!

https://flic.kr/p/4MFFkw

Focus: “Search” is the key!

• No way to know how search algorithms may be affected by the onslaught of new registries.

• However, search WILL evolve, and may become more niche - search engines w/in registries could be an important way to search in future. .NYC or .CLUB, future of search?

Use code DOMSK8 for 2 months free!

For members and friends of