Networking with Social Networking with Social Media & Strategies that Media & Strategies that Generate Leads Generate Leads Keith Parnell ( Keith Parnell ( @parnellk63) @parnellk63) CEO, JASE Group CEO, JASE Group www.jasegroup.com www.jasegroup.com blog.keithparnell.com blog.keithparnell.com
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Networking with Social Media & Strategies that Generate Leads
I had the great privilege of speaking at last evening’s Hampton Roads Internet Marketing & Technology Group meeting. We talked on social media, its role in the workplace and how social networking can be used to generate leads for your organization.
Get the full event information including agenda, slides, photos, video and testimonials here: http://blog.keithparnell.com/index.php/speaking/2009-mar-11/
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
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Networking with Social Media & Networking with Social Media & Strategies that Generate LeadsStrategies that Generate Leads
Keith Parnell (Keith Parnell (@parnellk63)@parnellk63)CEO, JASE GroupCEO, JASE Group
BloggingMicrobloggingVloggingTaggingBookmarkingPhoto SharingVideo SharingLivecastingSkype or IMWikiRSSSocial NetworkingMashupsVirtual WorldsMusic Community
Why Social Media MarketingWhy Social Media Marketingfor my Business?for my Business?
1.1. Cost of entry is minimal. Cost of entry is minimal.
2.2. Your current and potential customers are Your current and potential customers are there. there.
4.4. The playing field is even now. The playing field is even now.
5.5. Traditional websites are old school and Traditional websites are old school and cannot stand alone now.cannot stand alone now.
Brand, Brand, BrandBrand, Brand, Brand
FamilyFamily ChurchChurch Personal Social GroupsPersonal Social Groups Professional Social GroupsProfessional Social Groups Sports & ActivitiesSports & Activities
Social MediaSocial MediaLead Generation StrategiesLead Generation Strategies
1.1. Identify your potential customers. Profile Identify your potential customers. Profile them and understand their likes and them and understand their likes and dislikes.dislikes.
2.2. Research and identify where your Research and identify where your potential customers hang out, physically potential customers hang out, physically and electronically. and electronically.
3.3. Place yourself in that space and brand Place yourself in that space and brand yourself an expert, carefully! yourself an expert, carefully!
Chris BroganChris Brogan
““Social media, social networking, using Social media, social networking, using Twitter, blogging, and all that, is not an Twitter, blogging, and all that, is not an opportunity for you to market.”opportunity for you to market.”