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HOW Social Networks Generate Business Leads
47

How Social Networks Generate Leads

Aug 26, 2014

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Technology

Live Class - https://www2.gotomeeting.com/register/138327271

ADDED - All Attendees get Worksheets and Tools included - Arrive Early!

This Complimentary Online Workshop will provide an educational overview on the lowest cost-highest method of lead generation on the internet today.

Do you know how Social Networks generate leads and why they are the number one referral source currently available on the Web?

** Limit One Complimentary Pass per Company **

When you Google the name of you or your business are you satisfied? Time to build your eReputation and give both you and your company the recognition and leads they deserve.

Find out the secrets to Social Lead Generation in this workshop.

You will learn how companies are generating more leads than ever at a lower cost. They leverage the power of social networks and the best part is, everyone is a referral!

Are you getting enough Referrals now?
Do you need more leads?
Does your Social Network generate business for you?
Are you not sure where to begin?
Are you happy with your current cost per lead?

If you need or are not satisfied with the answers to these questions, then this workshop is for you.

In less than one hour we will show you how to generate more business from Social Networks and why they work.
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Transcript
Page 1: How Social Networks Generate Leads

HOWSocial Networks

Generate Business Leads

Page 2: How Social Networks Generate Leads

Your Coach Today – Dean DeLisle• Founder and CEO of Forward Progress, Inc.• Over 25 years in business Coaching and Consulting• Call Center, Internet, eMarketing, Event Based Lead

Generation Focus• Over Billion Dollars Sales, 10 Million Leads,

Thousands of People using the Internet• Financial Services, Real Estate, Professional

Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies and Channel Sales.

Page 3: How Social Networks Generate Leads

Social Networks You Already Know

• Chambers• Industry Clubs• Organization• Charities• Religious• Country Clubs• Network Groups

Page 4: How Social Networks Generate Leads

Why do “Traditional” Social Networks Work?

• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”

Page 5: How Social Networks Generate Leads

Why do “Traditional” Social Networks Work?

• Think about Recommended “IN” – Why?

TrustedSource

Business Associate Neighbor Relative

Page 6: How Social Networks Generate Leads

Why all the “BUZZ” about ONLINE Social Networks?

Page 7: How Social Networks Generate Leads

Why all the “BUZZ” about Online Social Networks?

• They Work because• They do all the things “Traditional” Social Networks do……

Plus….• Save Time and Money• NO Travel • Connect to more people• Wider Reach• Target Groups• Build Communities• Do Research• Create “BUZZ”!• Generate lowest cost per lead available*

* Referrals – Referrals - Referrals

Page 8: How Social Networks Generate Leads

Why all the “BUZZ” about Online Social Networks?

• They Work because…….

They are Bigger, Better, Faster and Less

Expensive

Page 9: How Social Networks Generate Leads

•Build your professional network •Get your business known •Generate leads •Re-connect to old customers •Find new markets •Promote yourself •Promote your product or service •Gain TRUST and Credibility •Find a new job – or have one find you!•The list goes on……..

What can an ONLINE Social Networks do for YOU?

Page 10: How Social Networks Generate Leads

Why do “Online” Social Networks Work?

• Think about Recommended In –……Then what if?

Dean

Bob Joe Karen Beth

Kim Bev

Dave SamPat

Dan

Page 11: How Social Networks Generate Leads

Why do “Online” Social Networks Work?

• Think about Recommended In –……Then what if?

Dean

Bob Joe Karen Beth

Kim Bev

Dave SamPat

Dan

Page 12: How Social Networks Generate Leads

Lawyers Business Owners

Accountants Partners

Consultants Financial Services

Coach’s Professional Services

Insurance Medical Professionals

Real Estate Students

Sales Job Seekers

Agents Recruiters

Sports Manufacturers

Web Developers Technology

AND MANY MORE…………………………

Who do they work best for?

Page 13: How Social Networks Generate Leads

What Social Networks Should I Choose?

Page 14: How Social Networks Generate Leads

What Social Networks Should I Choose?

• Three Types of Social Sites• Reputation and Identity

• LinkedIN – Plaxo – Facebook – Personal Site – Blog – Org Sites

• News and Opportunity• EZineArticles – Article99 – Sales Gravy –

FastPitch – Org Sites - Blog• Communication and Nurturing

• Reunion – Xing – Twitter – Org Sites - Blog

Page 15: How Social Networks Generate Leads

Are you doing any of these things?• Determine what your company is already doing or

has!• What Information do you already have?

• Information, Brochures, Sell Sheets, Instruction Sheets• LinkedIN – Plaxo – Org Site – Personal Site - Blog

• Photo’s or Sales Videos, Training Videos, Product Videos• YOUTube – Org Site – Facebook - Vlogs (Video Blog)

• Power Point, Training, Sales, Marketing, Service • Slideshare – Org Site

• Articles, Monthly Newsletter, Events, Charities, Memberships • EZineArticles – Article99 – FastPitch – Org Site – Blog

• Then why not leverage what you have to promote yourself and your business?

Page 16: How Social Networks Generate Leads

I have joined a site – NOW WHAT?• Profile Creation

• This is your Welcome Mat to the WWWORLD!• Like company website

• Be complete and accurate (company sites)• Target your profile to the reader• Link back to all associations and companies• Create “Relevancy”• Co-workers – professionals – clients – vendors – partners –

fans!

Page 17: How Social Networks Generate Leads
Page 18: How Social Networks Generate Leads

I have joined a site –Then WHAT?• Profile Maintenance

• REMEMBER - This is your Welcome Mat to the WWWORLD!• Have a system to update weekly – worst case!• Something simple – but relevant!• Add\Update Pictures

• Be newsworthy• Link and promote others• Publish articles• Target your profile to the reader• Link back to more associations and companies• Post awards and promotions• Join Groups• Create relevancy• Add more Co-workers – professionals – clients – vendors – partners

– fans!

Page 19: How Social Networks Generate Leads

KEY TIP!

• Find anyone you do business with

• Connect to them

• Give them a “Recommendation” FIRST!

• Then ask for a Recommendation!

Page 20: How Social Networks Generate Leads

I have joined a site –Then WHAT?

• Blogging - If you can…….• Type an email • Start a conversation• Ask a questions• Take advice• Give advice

• ………………………..Then you can Blog!

Page 21: How Social Networks Generate Leads
Page 22: How Social Networks Generate Leads

I have joined a site –Then WHAT?• Blogging – How Frequent?

• How often do you email now?• How many leads do you need• Who else can help you?• What do you have that’s relevant to someone

else?• Then build a system to work it like email… daily!

Page 23: How Social Networks Generate Leads

TIP#1 – Have a System to Manage It! – It’s a Lead Machine!

Page 24: How Social Networks Generate Leads

Why do “Online” Social Networks Work?

• Think about……Then what ifYou Start a BLOG?

Dean

Bob Joe Karen Beth

Kim Bev

Dave SamPat

Dan

Page 25: How Social Networks Generate Leads

Why do “Online” Social Networks Work?

• Think about……Then what ifYou Start a BLOG?

Dean

Bob Joe Karen Beth

Kim Bev

Dave SamPat

Dan

Page 26: How Social Networks Generate Leads

I have joined a site –Then WHAT?• Video or Power Point

• If you can talk you can do Video• If you give presentations now, you have Power

Point• Pictures are worth a 1,000 words!• Programs you can use

• Camtaisia – GOTO Webinar – Movie Maker• Services you can use• Viral Effect

YOUR

COMPANY

Page 27: How Social Networks Generate Leads
Page 28: How Social Networks Generate Leads

• Event Notifications – Online and Onsite• If you do events this is a must!• Product or Service Announcements• Webinars• Chamber Events• Club meetings - Membership• Trade Shows• Grand Openings• Showings• Viral Effect – AGAIN!

I have joined a site –Then WHAT?

Page 29: How Social Networks Generate Leads
Page 30: How Social Networks Generate Leads

I have joined a site –Then WHAT?• Article Submissions – Personal PR!

• If you write any articles – A MUST• If not – get a writer!• You have things to tell the world!• It creates relevancy• Target your audience• Generate Leads• Viral Effect – again!

Page 31: How Social Networks Generate Leads
Page 32: How Social Networks Generate Leads
Page 33: How Social Networks Generate Leads
Page 34: How Social Networks Generate Leads

RECENT ARTICLES

Page 35: How Social Networks Generate Leads

Why do “Online” Social Networks Work?

• Think about what if…..

You Post Articles, Pictures,

Events, Videos and PPT?

Dean

Bob Joe Karen Beth

Kim Bev

Dave SamPat

Dan

Page 36: How Social Networks Generate Leads

Now Who Knows About You!

• Think about what if…..

You Post Articles, Pictures,

Events, Videos and PPT?

Dean

Bob Joe Karen Beth

Kim

Bev

Dave SamPat

Dan

Page 37: How Social Networks Generate Leads

How Do Social Network Sites Generate Leads?Opportunistic Positioning

• One Degree of Separation• Everyone you know – knows someone that wants to do business

with you!• Load Your Top Contacts

• Outlook• CRM• Google• AOL• Gmail• Yahoo Mail• Etc….

LEADS

LEAD

S

LEADS

Page 38: How Social Networks Generate Leads

How Do Social Network Sites Generate Leads?Opportunistic Positioning

Create a Personal Profile Maintain your– Personal Web

Page & Profile Page Blog - Create Relevancy and

“Buzz” to your Business Video, Pics, Events – Posted for

more “Buzz” SEO - Search Engine

Optimization – Submission & Pick-Up

Business Acceleration – More Employees and More Social Sites

All Combined MAKES THE ULTIMATE LEAD GENERATOR!

Page 39: How Social Networks Generate Leads

If ALL Your Key People did this….How Many Leads Would you have?

LEADS

LEAD

S

LEADS

Page 40: How Social Networks Generate Leads

If you understand that Social Networks Generate Business Leads, however…..

Bottom Line!

1. Don’t know how to get started

2. Have started but don’t know what to do

3. Are in it but not seeing any results

4. Are enjoying some results, but would like to kick it up a notch!

5. Would like to do more – just don’t HAVE TIME!

Page 41: How Social Networks Generate Leads

You Have 3 Options

Bottom Line!

1.Do Nothing

2.Manage all Social Networking Yourself

3.Hire a low-cost Monthly Service to help You!

Page 42: How Social Networks Generate Leads

Our Process Is So Easy!

Page 43: How Social Networks Generate Leads

Our Process Is So Easy!

Page 44: How Social Networks Generate Leads

Our Process Is So Easy!

Page 45: How Social Networks Generate Leads

Our Process Is So Easy!

Page 46: How Social Networks Generate Leads

How could you not jump into the “Social Network” lead generation game with MYeReputation for

LESS THAN A TANK OF GAS!?

Start today for as low as$29 a month!*

Why NOT?

Page 47: How Social Networks Generate Leads

Our Process Is So Easy!Startup Package

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