Nestle Ppt

INTERNATIONAL INSTITUTE OF PROFESSIONAL STUDIES

Promotional mix of

PRESENTED BY:Aditi PareAnirudh Giri Aparajita phadke Avani PahareHarneet Bhatia

About NestleNestle is the largest food

and nutrition company in the world.

The company has diversified its products range from infant weaning formula to beverages,confectionery……

In the span of 130 yrs the company has ranked 26th amongst worlds largest corporations.

Nestle has some 6000 products.

BRANDS OF NESTLEMilk Products And

Nutrition

Prepared Dishes And Cooking Aids

CONTI…Chocolates And Confectionery

Beverages

Introduction to Promotional Mix

Promotional mix of three

different products

POLOThe current campaign of polo is one fo the

best campaign by Nestle in recent times . The communication once again brought back the humor, excitement and freshness into the brand.

The current campaign introduces four new flavors for polo – Lime mojito , Watermelon sorbet , Peach schnapps and Cocoa mocha.

CONTI….These new variants are positioned as

signature flavors which are designed by the Goa based Designer Wendell Rodricks.

Advertisement : in the recent ad the Goa based Designer is shown designing clothes for four different models.

Tag line : Hole New FashionAppeal : here a combination of brand and

designer appeals the people. When a celebrity designer designs for a brand it attracts market.

MAGGI

Maggi owned by nestle is a brand that created a category for itself in food market in India.

INITIAL PROMOTION : Promotions positioned the noodles as

a convenience product for mothers and as a fun product for children.

Tag line : “Fast to cook Good to eat”

CONTI….Sponsorship : Maggi was a sponsor for ‘hum

log’ a popular television show.Print ads : Some advertisement in the print

media were used to highlight the convenient factor of maggi.

Sales Promotion : 1) Maggi was distributed free in schools and offices to promote trial.

2) Return gifts on empty packs. 3) Maggi fun book and striker with funky

animal facts.

CONTI…

RECENT PROMOTION :Print ads : Maggi

introduced this advertisement in various magazines to celebrate 20 years of its product in India.

CONTI….Maggi has recently launched “MAIN AUR

MERI MAGGI” campaign in commensuration of 25 yrs of maggi in India.

Me & Meri Maggi Campaign tabs into the warmth,variety and authenticity of its loyal users by including their slogans,stories,recipies and videos into campaign .

CONTI…Nestle has launched a varied product ranges

under maggi.

CONTI…Sales Promotion : 1) 7% discount on 6 piece

pack (56MRP) , 5 rupees discount on 8 piece pack.

2) Company is coming up with schemes like giving one soup pack with 8 piece pack.

• Public relation : 1) THE MAGGI CLUB – the children under 14 were invited by press advertisemnet and distribution of leaflets.

2) Organised Maggi school quizzes and sketching.

KIT-KATKIT KAT owes much if its success to a unique dual appeal as a four finger chocolate bar and also as a two finger biscuit.

Advertisement : in the recent ad of kitkat we see two boys working . One of them eats kitkat and then imagines two squrrels singing and dancing.

Message : Ad conveys the message the in between your busy schedule having kitkat will give you a break.

Tag line : “Have a Break Have a Kit Kat” AND “Kit Kat Break Banta Hai”

CONTI…Sales promotion: Nestle has used a wide

range of promotional tactics with kit kat. Promotion offers have included free bars in the multi-bar family packs.

“In recent past , the brand made smart move by launching new variant kit kat lite, which is a low sugar calorie variant”

ANY QUESTIONS….????

THANK YOU