4/5/2010 1 DNS Field Seminar: Has the Food Revolution Reached Washington? March 15, 2010 Marion Nestle Department of Nutrition, Food Studies, and Public Health, New York University Website: www.foodpolitics.com Cornell School of Hotel Administration May 11 Is a Food Revolution Now in Season? New York Times 3-22-09 February 9, 2010 FOOD SYSTEMS: Production to Consumption AGRICULTURE FOOD NUTRITION PUBLIC HEALTH Obesity Hunger Food Safety
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4/5/2010
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DNS Field Seminar: Has the Food Revolution Reached Washington?
March 15, 2010
Marion NestleDepartment of Nutrition, Food Studies, and Public Health, New York UniversityWebsite: www.foodpolitics.com
Cornell School of Hotel Administration
May 11
Is a Food Revolution Now in Season?New York Times 3-22-09
February 9, 2010
FOOD SYSTEMS: Production to ConsumptionAGRICULTURE
FOOD
NUTRITION
PUBLIC HEALTHObesityHunger
Food Safety
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Newsweek, March 13, 2006
“You shouldn’t have to be an Einstein to figure out what to eat for supper”
Time 6-12-06
pp
Eat LessMove MoreEat Fruits and VegetablesgDon’t Eat Too Much Junk FoodEnjoy!
Obesity Fear Frenzy Grips Food Industry
Why Coke's Creative Chief Esther Lee Isn't Alone in Fearing FTC, Critics
"Our Achilles heel is the discussion about obesity…It's
f ll bl gone from a small, manageable U.S. issue to a huge global issue. It dilutes our marketing and works against it. It's a huge, huge issue.“
--Advertising Age, April 23, 2007
2002
2007
Families
Lifestyle
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The personal responsibility approach:
“If people want to eat their way to grossness and an early grave, let them”
Remedy: Teach individuals !
JRemedy: Change society !
Activity
Inactivity
Calories per person per day
1980s Now ChangeF d il bilit 3 200 3 900 + 700 Food availability 3,200 3,900 + 700
Dietary intake 1,900 2,100 + 200Reality ?
Why ?NYT 11-9-05
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Available calories per person per day, 1909-2009
3,900
~3,200,
USDA/ERSConsuming Kids, 2008
2000
1980
2000
Ad Age 10-22-07
Early 1980s: “Shareholder Value Movement”
7-24-06
2005Result: companies must sell more to grow
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# Large-size portions introduced
Calories in food supply, MJ
Introduction of larger portions 3900
3200
400450
050
100150200250300350400
2 qtBowls
4 qtBowls
CaloriesEatenCaloriesEstimated
“Eat more”: Ubiquity !Ubiquity
Proximity
Compare:
Low prices
pSalad = $4.99
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Fresh
Processed
Food Companies
Advocacy Regulations Lawsuits Wall Street
Do Nothing Deny Change Products Fight Back
• Health claims• Functional foods• Self-endorse
• Lobby• Exempt from Laws• Attack Advocates• Blame Inactivity• Blame Personal Choice
Nutrition Labeling Act of 1990: Health Claims FDA:“We have lost 8 of 10 First Amendment decisions, and doing business the way we were doing it was unsustainable.”
Washington PostJuly 11, 2003
New York TimesJuly 6, 2003
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3
2
1
4
5
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Functional foods: something extra—beyond normal nutrients—to improve health:
Vitamins and mineralsAntioxidantsCholesterol-loweringOmega-3sProbiotics and prebioticsH b l l tHerbal supplements
2008
2010
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Self-endorsements
Hannaford Supermarkets: 24% of 27,500 products qualify
Media spending, 2008
$66.1
$10.7Ad Age 7-29-09
■ Brand Loyalty■ Pester Factor■ Kids’ Foods
Front-of-Package Labels: U.K. “Traffic Lights”
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Industry Partners: $50K• Coca-Cola • ConAgra Foods• General Mills• Kellogg Company • Kraft Foods• PepsiCo • Unilever• Wal-Mart