Neon On trade Marketing Experience

MAKING IT ALL HAPPEN

Thursday, 9 May 13

• Intro

• Neon – our approach

• Landscape

• Capabilities: Specialisms within promotional

marketing

• Trade marketing / customer marketing

• Shopper marketing

• Events

• Digital

• Other work that we’re proud of

• Working with Bacardi Brown-Foreman

• Key PeopleMake it all happen

CONTENTS

Thursday, 9 May 13

• Bacardi Brown-Forman Procurement is currently undergoing a process to rationalise suppliers

• Neon Marcomms is keen to maintain and develop our current contractual relationship by providing more of the services that you need going forwards, and working with you in the way that will benefit your business most greatly

• Previously our team worked with Bacardi-Martini for 6 years (as Dynamo), helping to launch brands like Metz, V2, Breezer, Bacardi Spice and Martini Limon

• 2 years ago we were invited to help fill a gap on the Martini account, as the existing agency was PR-led, and a more detailed BTL approach was required to activate within customer accounts, and help to drive sales

• From this, Neon pitched on Martini and succeeded in winning half of the FY13 implementation budget and worked alongside Exposure

• We have also worked on Bacardi Champions Drink Responsibly for 2 years

• It is very positive that you are restructuring the business to help place more emphasis on activity that will engage consumers on the frontline, and have a more direct effect on sales

INTRODUCTION

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Thursday, 9 May 13

• Coming from a larger agency with specialist subdivisions

makes our team focus on the overarching IDEA, that will

engage consumers and trade, and be campaign-able across

all the channels and touch points that we need to activate

• BUT as our origins are in trade / customer marketing for

Coca-Cola and Budweiser we have a detailed knowledge of

how to activate every kind of channel, and most of the

customer accounts within these

• As retailers became more powerful, restrictions grew and

media became more fragmented – so our thinking had to

become more intricate to achieve results

• A brilliant creative concept is useless, without the desire and

knowledge to make it happen in the most effective way

• We find that this can sometimes be missing, due to client

culture, structure or experience

• It’s not always glamourous, but we’re here to ...

MAKE IT ALL HAPPEN

OUR APPROACHMake it all happen

Thursday, 9 May 13

• Perception: consumers want to feel engaged

• Interaction: consumers want to feel empowered and

connected

• Measureability: BTL consumer interactions are frequently

easier to measure than ever before

• Today’s consumer is demanding – he/she is empowered and

hyper-connected. Brands need to find new ways to engage

with this empowered consumer if they want to build

meaningful relationships

• "All the successful models we grew up with don't work. It

used to be brands had all the power, and then they got

sidelined by promotions.… Now it's become a consumer

republic again. The consumer is boss – there's no more mass

market – and is driving the flow of information." - Kevin

Roberts, CEO, Saatchi & Saatchi Worldwide

• Retailer priorities are now key. They want brands

to....”Proactively engage with us to turn insights into in-store

activation”

• “There was a time when most brands would lead with ATL and

follow it up with activation. 99 per cent of brands now are

planning campaigns where ATL and BTL work in tandem,”

LANDSCAPEMake it all happen

Translating AWARENESS into

trade & consumer ENGAGEMENT,

Brand Interactions & SALES

Thursday, 9 May 13

• At Neon we’re flexible thinkers and doers – the

briefs that we respond to come in all shapes and

sizes

• If we’re adapting a global platform or creating

the CENTRAL IDEA for a UK activation, we’ll devise

a fully integrated strategy

• Or a client might just need proposals for a

customer account, or a trade ad turned around at

breakneck speed

• We work across the following disciplines:

CAPABILITIES

DIGITAL:Website  design  &  build

Adver1singSocial  mediaApps  /  Mobile

TRADE  /  CUSTOMER  MARKETING:

Planned  by  channelOn  trade  exper1seRetail  &  WholesaleGeneric  or  tailored

/  SAMPLING:Experien1al  Planning

Produc1onStaffingLogis1csEvalua1on

SHOPPER  MARKETING:Retailer  knowledgeInsight  -­‐>  IdeasImplementa1onAmplifica1on

CHANNEL  ACTIVATION:

Planning  &Crea1ve

MAKING IT HAPPEN ACROSS

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Thursday, 9 May 13

• Where we started out over 20 years ago with Coca-Cola

creating promotions for their customers in every

channel that soft drinks are sold in; on trade, off trade,

wholesale, C&C,CTN, convenience, workplace, clubs,

sports, leisure, travel, hotels, education, public sector

and vending. Often activating sports sponsorships like

the Olympics or World Cup.

• This channel knowledge still stands us in good stead

today, helping us to understand the mechanics that work

to achieve each customer’s business objectives

• Recent projects include; Wolf Blass six nations, Jameson

Summer and Autumn drinks, Martini 150 years

celebration visibility drive, Bacardi CDR Free trade Kits

TRADE / CUSTOMER MARKETING

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Thursday, 9 May 13

• Neon is experienced at driving sales through all

distribution channels from 15 years of working on soft

drinks, confectionery, ice cream and food brands

• This involved working closely with trade marketing and

National accounts teams to develop and activate

bespoke activities with key customers within the

following channels:

- Independents / CTN

- Delivered w/sale

- Food service

- Leisure

- Education

- Workplace (contract catering)

- Grocery

- Symbol groups

- Cash & Carry

- Roadside & Travel

- Education

Our expertise is based on a knowledge of the type of

mechanics that are most effective within each account

DISTRIBUTION CHANNELS

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Area of expertise, having worked for many operators and

brands in this channel:

The projects that we have worked on over 20 years cover:

-Business building manuals for Pub Managers

-Manager and staff education & incentive schemes

-Visibility and display

-Best practice & key selling disciplines

-Traffic building promotions

-Increase spend and rate of sale

-Customer loyalty and repeat visit

-Sampling and experiential

-Occasion – based marketing

ONTRADE

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Thursday, 9 May 13

Planning The Path to Purchase

In this channel our work has included the following types

of campaign:

- DM to retailers to brief promotional activity, detailing

incentives

- Sourcing, delivery and merchandising of MDF units to

display Coca-Cola pets, and promotional header cards

- Mystery customer visits to check pos sited and

merchandise units or freezers

- Radio promotions on Sunrise Radio

- Trade Press promotions to support larger initiatives

- Instant win / collector schemes via product outers /

leaflet inserts

- 3rd party activity; soft drink + confectionery

- Secondary siting or communication on magazine

fixture

- Instant win: on ice cream sticks and supporting pos

- Win with the Winners Retailer incentives

INDEPENDENTS /CTN

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Thursday, 9 May 13

In this channel our work has included the

following types of campaign:

- Building mega-displays, like the Coke

Christmas Lorries

- Price marked packs

- Multi-buy promotions

- Depot tailor-mades

- Brochure communications

- Retailer loyalty schemes

- 3rd party joint promotions / link saves

- Trade press ads

CASH AND CARRY

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Thursday, 9 May 13

Planning The Path to Purchase

In this channel our work has included the

following types of campaign:

- Telesales and Field sales incentives to

drive distribution and volume

- Or to sell in consumer promotion kit

- Price promotion to encourage trial of

new lines

- Ads to promote deals

DELIVERED WHOLESALE

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Thursday, 9 May 13

In this channel our work has included the

following types of campaign:

- From Nightclubs to Sports Clubs

- Trade Education

- Meal deals

- Seasonal promotions

- Reciprocal on pack offers with leisure operators

- Family offers

- Trade up offers

- Pop ‘N peel cup instant wins

LEISURE

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Thursday, 9 May 13

Planning The Path to Purchase

TRAVELIn this channel our work has included the following

types of campaign:

- Garage forecourt and service station areas

- On pump media

- Meal deals / Hot drink links

- Staff incentives

- Secondary sitings

- Awareness builder competitions and FPD’s

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Thursday, 9 May 13

Planning The Path to Purchase

BakeryEDUCATION- NUS Bar promotions, Site specific activity,- Student Brand Ambassadors- TUCO shop and canteen promotions- Vending

- Shop and restaurant- Staff education and incentive programmes- Meal deals- Email comms to workers at desks- Take home offers- Visibility in chiller- Loyalty mechanics with captive audience

- Sampling in workplace- Online lunch hour promotions

WORKPLACE

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Thursday, 9 May 13

MAKING IT HAPPEN TRADE MARKETING

16

- MARTINI

- Bacardi Champions Drink Responsibly

- Jameson

- Kahlua

- Bud Virtual Reality Shootout

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Thursday, 9 May 13

In 2012 the promoted serve was the Martini Royale,

and both trade and consumer needed to be educated

about the serve.

Our campaign recruited UK consumers for the global

LUCK IS AN ATTITUDE promotion, but also educated

bar staff on how to create the perfect Martini Royale

branded glass, 50% Martini Bianco, 50% Prosecco,

quart of lime, mint sprig and ice.

A partnership with ES Magazine helped to promote

awareness and drive traffic into selected bars to ask

for Martini Royales. An innovative ‘With Compliments’

sampling campaign promoted trial and bars were

issued with tablets to track redemptions.

Key influencers were recruited, and high profile

events sponsored to create further awareness for the

Martini Royale serve.

ES MAGAZINE PROMOTIONON-TRADE ACTIVATIONSAMPLING

POSWORKPLACE SAMPLING

NIGHTCLUB EVENTSSTAFF INCENTIVES

Text

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Making it happen: on trade

Thursday, 9 May 13

Making it happen: on trade

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Thursday, 9 May 13

• UK Activation of Rafa Nadal led campaign FY12-13

• On-trade activation

• FB adaptation – Wake Up to Life

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Making it happen in the UK

Thursday, 9 May 13

We connected the brand to a younger audience via the on trade and social media. Our sampling strategy focused around delivering a smaller version of the perfect serve to 25-35 year olds, and encouraged them to follow up with a purchase.

Neon involved Fever Tree, as high quality mixers and 60 samples per outlet were delivered in branded glasses with ice and a slice.

Customers texted to receive an SMS voucher, and enter a prize draw.

Staff were incentivised to create content and publicise the events on social media. 40,000 high quality samples delivered per year.

Summer and Autumn perfect serve campaigns also ran.

+ 18% in the on trade

Thursday, 9 May 13

We connected the brand to a younger audience via the on trade and

Summer & Autumn Serve Strategy

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Neon worked closely with PRUK to develop the Jameson Summer andAutumn serves

Different ranges were sold into each bar category, see the Prestige and Premium Mainstream sales presenters below:

Coffeetini for Prestige and Irish Coffee Twist for Premium Mainstream

Focus on cost effective paper POS that the bars would actually use

DRIVING NEW DRINKING OCCASIONS

Thursday, 9 May 13

Making it Happen in the Free trade: POS, staff incentive & sampling

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Bud World Cup Activation in Premium Bars

Virtual reality penalty shoot out

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Thursday, 9 May 13

ShopperSHOPPER MARKETINGNothing is more powerful than engaging with consumers leading

up to and at the point of purchase. Companies that have

embraced Shopper Marketing as a key component of 360-degree

integrated marketing are growing 50 per cent faster in the

categories they participate in.  The most advanced companies

are growing at almost double the rate of their categories.*

*GMA/Deloitte

What is Shopper Marketing?

- Not just POS

- Not just in-store!

- Being relevant to influence shoppers

when they are in decision-making mode

- An important part of the supply chain and

we must attract shoppers as much as we

seek to attract consumers

- Influencing consumers in shopping mode

will enhance sales

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Thursday, 9 May 13

Planning The Path to Purchase

THE RETAIL LANDSCAPE

Growth of Retail Marketing - Segmentation

- Branding - Communication Architecture

Change in Retail Technology - Mobile

- Digital - Audience Targeting

Resulting in

- Fewer / Bigger Ideas permitted - Multi-brand Activities

- Lead style integration - Faster Retail response to seize opportunities

Challenging retail landscape – Shopper evolves to keep pace

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Thursday, 9 May 13

Path%to%Purchase%is%non.linear%

WOM%

TRIAL%

IN%STORE%

RETAILER%COMMS%

DIGITAL'

OUTDOOR%

RADIO% TV%

PRESS%

• %Neon’s%capabiliBes%cover%all%of%these%areas.%Digital%shopper%offers%an%increasing%number%of%opportuniBes%at%home,%on.the.go%and%in.store%

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Path to purchase is non-linear

Thursday, 9 May 13

ConsumerReceiving messages when mostly calm and reflectiveFuture-focusedMay have more time to read and engage messages(such as DM or online)TV ads in comfort of your home

ShopperStressed!Want to get in and get out quickI have somewhere to go/ I should have beenthere 20 minutes agoOn task and seeking value

Getting the message rightMake it all happen

Thursday, 9 May 13

When%Shopper%Marke-ng%is%at%it’s%best%Shopper

Manufacturer (our clients) Retailer

Enhance%the%purchasing%

experience%and%deliver%value%

and%occasion%relevance%%

Barter%value,%build%rela-onships%

and%create%differen-a-on%

Brand%relev

ance,%the%bridge%

between%brand%marke-ng%

and%trade%promo-ons%

Efficient%distribu-on%chain%

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When is Shopper Marketing at its best?

Thursday, 9 May 13

Shopper'trends'48%''

of'shoppers'look'

out'for'the'lowest'

prices*'

2/3''of'shoppers'are'always'ac<vely'

seeking'special'offers*'

Scep<cism'is'high'

and'there'is'a'

greater'need'for'

pricing'

transparency*'

Shoppers'prefer'instant'

savings,'not'trading'up'

or'collec<ng'to'receive'

rewards*'

2/5''of'shoppers'buy'only'

what'they'need'(with'

excep<on'of'a'few'

small'treats'and'

indulgences)*'

Research'online,'

purchase'offHline'is'well'

established***'

24%'of'consumers'have'

used'their'smart'

phone'to'access'

websites'whilst'out'

shopping**'

*Mintel,'Pricing'and'Promo<ons'in'food'and'drink'May'2012'

*eDigitalResearch'and'IMRG,'2011'

***Warc'Trends>'Shopper'Marke<ng'2012'

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Shopper Trends

Thursday, 9 May 13

The$Evolu*on$of$Shopper$Marke*ng$Ongoing$drive$to$deliver$and$capture$greater$value$from$manufacturer$and$retailer$

collabora*ons$

!In$store!alignment!Co=ordinate$with$

and$amplify$exis*ng$trade$promo*on$

!!

Solu1on$based!marke1ng!

Shoppers$rarely$purchase$1$item.$$

Insight$driven$events$that$offer$2$or$more$products$together$

!!

Path!to!Purchase!Reach$shoppers$along$

their$path$to$purchase$–$at$home,$on$the$go$and$in=

store$

Source: Shopper Marketing 5.0, Booz & Co

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The Evolution of Shopper Marketing

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Shopper skill set - summary• ‘Bottom up’ strategic thinking and shopper

orientated pedigree

• Retailer marketing knowledge bank

• Futuresight research function for insight, concept testing and evaluation

• Unique process to develop ‘Engagement idea’

• 3D graphic rendering for in store environment boards

• Evaluation process to measure efficiency and effectiveness of each campaign

• Proven attention to detail and passion for strategic execution in store

• Broad skill set for targeting and engaging shoppers out of store

• Desire to work with other roster agencies to achieve common goals through true integration

• Disciplined and attentive team

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MARTINI in-store shopper solutions

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Wolf Blass: Engaging shoppers with the Six Nations Rugby

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Bud FI Retail Activation

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Carr’s Shopper campaign to extend usage

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Thursday, 9 May 13

United'Biscuits:'McVi/e’s'Medley' The Challenge

To develop a shopper marketing campaign to launch McVitie’s Medley in both multi-packs and impulse bars, tailoring activation plans to the top Grocers and convenience outlets.

The Insight

Knowledge of each account and thorough planning was the key to organising activation plans in 5 Grocers and 21 Convenience and RTM accounts. Securing off shelf feature through shippers, FSDUs and counter units was vital to drive visibility whilst creative messaging was tailored to the product format and shopper mission to drive trial and awareness.

The Campaign

The shopper touch points included in-store and front of store media (ATM, till screens, POS, in-store, retailer press etc) online presence (including tesco.com sampling to over 300,000 shoppers) plus store manager incentives and head office activity to encourage retailer support.

Launching Medley Biscuits to Shoppers

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Thursday, 9 May 13

+"

Off#shelf)feature)ASDA,"Medley"2011"

2/3"picked"up"product"from"OSF*""

Off#shelf)feature)and)media)combo)JS,"Quirks2011"

960%"increase"vs"control"stores"but"also"6"sheets"added"significant"effecLveness"(+105%"sales"upliO"

with"pallet"&"6"sheet"vs"pallet"on"its"own)"

In#store)sampling)and)FSDU)Tesco,"Medley"2012"

Most"effecLve"tacLc"to"change"behaviour"inTstore"–"22%"sample"to"sales"conversion"

Media)combo)–)6)sheet)and)security)gate)ASDA,"Quirks"2011"

Control"store"analysis"showed"1.80:1"ROI"when"supported"with"inTstore"feature"

ExperienBal)sampling)at)store)Tesco,"Quirks"2012"

Higher"levels"of"brand"engagement"–"one"store"reportedly"sold"10"cases"of"Quirks"in"a"

single"day"

Driving)impulse)at)Bll)BP,"Medley"2011"

CDUs"67%"conversion"to"purchase*"

*qualitaLve"research"from"exit"interviews"

More shopper case studies for UB

Thursday, 9 May 13

• Our LIVE events expertise has evolved with

the needs of our clients

• In the past we founded an experiential

agency that soon grew to turnover £4M

• Neon is still able to work with many of the

same people and resources on projects

today, in the following areas:

• Event Production

• Brand Experience

• Sampling

• Event sponsorship

• Logistics Management

• Staffing

EVENTS / LIVE

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Thursday, 9 May 13

MAKING IT HAPPENLIVE EVENTS

- MARTINI ‘With Compliments’ Sampling in bars

- MARTINI Nightclub Casting Parties

- MARTINI Sponsorship events

- DISCOVER Jameson

- Bacardi CDR Event Proposals

- Carr’s biscuits shopper campaign to increase usage occasions

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With Compliments sampling in bars + Office sampling events

Thursday, 9 May 13

Nightclub casting parties

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Pret a Diner Pop Up Sponsorship

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Thursday, 9 May 13

4 YEARS AGO JAMESON WERE SEEN AS‘A BRAND THAT YOUR DAD DRINKS ’

So we created . . .

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DIGITAL SERVICESDigital production is based within Neon’s office, enabling fast

turnaround of ideas, design and build.

Efficient team / simple process means that time is saved and

costs are kept down

In many respects online is just another communications

channel to engage with customers through, and all agencies

should have this capability

Recent projects include:

Japanese Tourist Authority; microsite, blog and animated

online ads in English and French. Budget only $4,000

Sanyo; Xacti Waterproof camera launch across 7 countries

using key influencers

Rubik’s Facebook app for Hasbro US and ROW

Bacardi CDR Spotify campaign

Mitsubishi Cars; Facebook advertising and online promotion

Wines of Alsace; Wineshare app

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Thursday, 9 May 13

CAMPAIGN SNAPSHOT: RUBIK’S CUBEApp to developed to engage teens in USA and ROW

US version specific for Hasbro

App populates Rubik’s Cube with user’s Facebook friends

6 Games to play, and spread virally

Prizes, and vouchers to be won

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Thursday, 9 May 13

CAMPAIGN SNAPSHOT: SPOTIFY

Spotify media partnership planned as part of the

UK CDR activation plan

750,000 extended impressions

2,130 click throughs to CDR competition

Combined with FB advertising campaign (next page)

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Thursday, 9 May 13

CAMPAIGN SNAPSHOT: SPOTIFY

Spotify media partnership planned as part of the

UK CDR activation plan

750,000 extended impressions

2,130 click throughs to CDR competition

Combined with FB advertising campaign (next page)

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Thursday, 9 May 13

FB campaign featuring Like Ads

and Page Post Ads to drive click

through to the CDR Party

competition

Results:

UK 2nd highest number of entries

after Spain (Home of Rafa) 3,969

entries

120M Impressions

28,000 clicks to competition

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Thursday, 9 May 13

Campaign in with Metro International to promote the launch of a

new Japan Video online archive

3 cities: NY, Paris and London

Animated GIF ads, microsite and blog designed and built in 2

languages for $4,000

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Thursday, 9 May 13

SOME OTHER WORKWE’RE PROUD OF

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Thursday, 9 May 13

Our proposal for BombaySapphire is a modern treasurehunt hosted on a micro-site;using geo caching, digitaltechniques and influencers.

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Thursday, 9 May 13

Tullamore Dew is a brand that seeks to establish its premium positioning in the UK. Neon has

created a campaign that promotes 2 ‘perfect’ serves, owns the toasting occasion and engages

consumers by asking the question:

Where do you stand? NEAT or LONG? This gets the debate about how whiskey should be drunk out on the table,

and shows that there is no right or wrong serve. This message is also clearly

communicated to the trade.

Promotional mechanics are designed to expand the debate, and create content on social media.

Off-trade gift packs contain a toasting glass to promote perfect serve at home.

PAST WORK

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Thursday, 9 May 13

OLD SOUTHERN COMFORT IMAGERY NEW SOUTHERN COMFORT IMAGERY

SERVE LED POS

As European Creative Lead on Southern Comfort I was responsible for

introducing a more premium positioning and taste cues to the brand, via

serve-led communication.

Old inferior product shots were phased out, and we created a style guide

for imagery and for serve copy, ensuring that serves looked and sounded

appealing.

SERVE LEDCOMMS

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Thursday, 9 May 13

Re-inventing and refreshing a brand is key to making it current and memorable.

On-packLimited Edition

On-trade and Social campaign around Halloween Impactful Shopper POS

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Thursday, 9 May 13

Pizza and a premium brand may not be the first connection you make, but I knew that this answered the brief perfectly. Aimed at ‘Pre-loaders’ who would benefit from a few carbs before a big night.

Innovative On-pack

Promotion

Involvement

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Thursday, 9 May 13

SOUND OF

PERFECTION

THE

This is Paul Van Nevel, Belgian conductor, musical historian and the owner of the best left ear in the symphonic business.

Only a perfect glass of Stella Artois will sound the A Flat that Mr Van Nevel will accept.So to ensure the beauty of perfection, tap your Stella Artois with a steel fork (of the dinner variety should a musical one not be to hand) to see whether your chalice measures up.

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Thursday, 9 May 13

Sanyo Xacti: Key Influencers Phase 1

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Thursday, 9 May 13

Sanyo Xacti - Waterproof camera

On line promotion to support launch in 7 countries

Created concept, designed & built site,recruited Key Influencers, staged event in Jamaica to create content

Recorded reggae soundtrack

Generated 5M views

Phase 2:

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Thursday, 9 May 13

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UK Launch of Beefeater 24High-end London bars

Media partnership with Time Out

Bartender Cocktail Competition with Class Magazine

Thursday, 9 May 13

HOW CAN WE HELP BACARDI?

We enjoy working with Bacardi-Martini, and

hope that we can make a positive contribution to the

changes that the business is currently addressing.

Our work with you over the last 2 years highlighted that

the business could benefit from a greater focus on

Trade / Customer marketing

Clients that we have worked with in the past have had

more commercial customer marketing functions that

create channel plans, and work closely with National

accounts and sales to create and execute successful

activities

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Thursday, 9 May 13

HELPING YOU TO MAKE IT ALL HAPPEN

Our experience: A bridge between Marketing and Sales

ACTIVATIONAGENCY

IDEA CREATION

OR ADAPTION

FOR UK MKT

at pitch or development

stage

CONSUMER/SHOPPER

ENGAGEMENTPLANS

detailed proposals for each channel to

achieve KPI’s- Trade Marketing

- Shopper- Events-Digital

DEVELOPMENTTAILORED TO CUSTOMERSTO SELL IN

IMPLEMENTATION& LIVE

project management

Working with other specialist agencies

& Preferred Suppliers

EVALUATION

Results, Learnings &Recommendations

360 review process

Make it all happen

Thursday, 9 May 13

HELPING YOU TO MAKE IT ALL HAPPEN

Our experience: A bridge between Marketing and Sales

ACTIVATIONAGENCY

IDEA CREATION

OR ADAPTION

FOR UK MKT

at pitch or development

stage

CONSUMER/SHOPPER

ENGAGEMENTPLANS

detailed proposals for each channel to

achieve KPI’s- Trade Marketing

- Shopper- Events-Digital

DEVELOPMENTTAILORED TO CUSTOMERSTO SELL IN

IMPLEMENTATION& LIVE

project management

Working with other specialist agencies

& Preferred Suppliers

EVALUATION

Results, Learnings &Recommendations

360 review process

Make it all happen

Thursday, 9 May 13

Nick CunninghamManaging Director

Phil PawseyCreative Director

Sarah HodgesAccount Director

Zoja MicunovicAccount Executive

Hugh TaylorHead of Digital

The  agency10  staff  and  shared  admin  and  finance  team

Roster  of  crea1ve  suppliers  matched  to  client  needsTurnover  £1M,  part  of  £6M  group  of  companies

Based  in  Marylebone

Previously  MD  at  Dynamo

and  MAA  Board  Director.

14  years  working  on  CCE

across  all  trade  channels.

Also  worked  on  Budweiser,

Unilever,  Bacardi-­‐Mar1ni,  

S&N,  GSK,  Cadbury's,  Wolf  Blass,

Pernod  Ricard,  Sanyo,  Sainsbury's,

HJHeinz  and  HPBulmer.

Previously  Crea1ve  Director  of  Wax  

Communica1ons.  Winner  of  many  

industry  awards  including  Best  

Integrated  Campaign  MAA  Awards.

A  wealth  of  experience  in  FMCG,  

retail,  electronics  and  finance  

across  all  marke1ng  disciplines.

5  years  integrated  experience  

working  across  a  broad  range  

disciplines  including  shopper,  

experien1al  and  sales  promo1on.  

Recent  projects  have  included  

digital  campaigns  for  Monster,  JTA  

and  Wines  of  France

Hugh  has  worked  in  Marke1ng  for  

over  20  years  and  heads  up  a  great

digital  team.  They  are  responsible  

for  technical  spec,  build  and  

delivery  of  all  our  digital  work.  

Having  this  resource  based  in  the  

same  office  has  been  a  huge  

benefit  ,  saving  cost  and  increasing  

efficiency.

MSc  Marke1ng  graduate  with  2  

years  of  interna1onal  experience  

working  on  a  variety  of  integrated  

disciplines  including  experien1al,  

digital  and  live  event  management.  

Worked  on  Bacardi-­‐Mar1ni,  First  

Drinks  Brands  and  Pernod  Ricard  

accounts.  

Make it all happen

Your Neon Team

Thursday, 9 May 13

Contact details:

Neon Marcomms Ltd

12 Melcombe Place

Marylebone

London NW1 6JJ

Tel 0203 4273232

email [email protected]

Thursday, 9 May 13