Neighborhood America CRMA Social Media Presentation

Our Enterprise Social Computing Solutions are Designed with Purpose in Mind

1.866.591.6837 or Text "ELAvate" to 247365

Social CRMSocial CRM

Judy Mod, Partner Alliance DirectorJudy Mod, Partner Alliance Director

June 17, 2009June 17, 2009

Leading Provider of Leading Provider of Enterprise Social Software Since 1999Enterprise Social Software Since 1999

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From Government to Enterprises...From Government to Enterprises...We Move Markets We Move Markets

Social Networking for the EnterpriseSocial Networking for the Enterprise

It’s about leveraging your network assets that already exist.

Connect with them to create a value network

Customers

Employees

Partners

Stakeholders

Content

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‘‘Social’ Benefits can Extend Throughout Social’ Benefits can Extend Throughout Your EnterpriseYour Enterprise

Media relations

SEO

Brand building

Lead generation

Crisis management

Thought leadership

Lead generation

Direct sales revenue

Advertising revenue

Partner networks

Thought leadership

Retention

Loyalty

Crisis management

Share best practices

Product vision

R&D

Focus groups

Prod lifecycle mgmt

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Social CRMSocial CRM

CRM“CRM is a philosophy & a business strategy, supported by a technology platform, business rules, processes & social characteristics…

Paul Greenberg, author of “CRM at the Speed of Light”Paul Greenberg, author of “CRM at the Speed of Light”

SocialSocial

“…“…designed to designed to engageengage the customer in a collaborative the customer in a collaborative conversationconversation in order to provide mutually beneficial value in order to provide mutually beneficial value in a trusted &in a trusted & transparent business environmenttransparent business environment. . It’s the It’s the company’s response to the customer’s ownership of the company’s response to the customer’s ownership of the conversation.”conversation.”

Integrating Social with CRMIntegrating Social with CRM

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Tapping Customers – and Attracting New Tapping Customers – and Attracting New Prospects – For New Ideas and InsightsProspects – For New Ideas and Insights

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Call Customers to ActionCall Customers to Action

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Expand CRM with New ProspectsExpand CRM with New Prospects

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Community Interaction Feeds CRMCommunity Interaction Feeds CRM

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Focus Money and Research HERE

Social CRM: Closing the LoopSocial CRM: Closing the Loop

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Thank YouThank You

12Judy Mod, 678-366-4696, [email protected]