URBAN AMUSEMENT AAA Needs Analysis –Consumers- 1. Many consumers say that services and products these days are too expensive 2. Many consumers seek for entertainment, pleasure and fun 3. People often want to be indoors for a long time to be protected from cold, rain, wind and other external factors ( 이이 이이 이이이이 이 ) 이이 이이이이이 이이이이 이이 , 이이이 이이이 이이 이이 이이이이 But…. Either Expensive or Not entertaining 이이이 이이 , 이이 Back up
Needs Analysis –Consumers-. 1. Many consumers say that services and products these days are too expensive 2. Many consumers seek for entertainment, pleasure and fun - PowerPoint PPT Presentation
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URBAN AMUSEMENTAAA
Needs Analysis –Consumers-
1. Many consumers say that services and products these days are too expensive
2. Many consumers seek for entertainment, pleasure and fun3. People often want to be indoors for a long time to be pro-
tected from cold, rain, wind and other external factors ( 이건 약간 부가적인 것 )
일반 소비자들은 재미있는 놀이 , 맛있는 먹거리 등을 찾아 탐닉한다
But…. Either Expensive or Not entertaining
인터뷰 자료 , 기타 Back up
URBAN AMUSEMENTAAA
hang out with
friends
46%
watch movie10%
shopping22%
date16% etc
6%
What do you do outside in your free
time?
Needs Analysis - Consumers
Café27%
Drink Alchol24%
eat some-thing38%
etc11%
What do you usually do when you hang around with your
friends?
(Answered by 100 university students who are in their early 20s)
URBAN AMUSEMENTAAA
Price of Starbucks Ameri-cano ◀ Korea ranked on 4th 1st – France2nd – Germany3rd – UK(considering buying power)
US: \2280 , KOR: \3300 ▶
It costs too much for FUN!
BreadCoffeeMovie Ticket Price
URBAN AMUSEMENTAAA
Needs Analysis -Firms-
1. Firms search for interaction with customers2. Firms want to test their customers and see customer's reac-
tions3. Firms want to aggregate customer's needs4. Regarding the 3 needs, firms want to have control over the
place, and make customers feel as pleasant and natural as possible
URBAN AMUSEMENTAAA
Marketers want Place For User Experience!!!
Needs Analysis -Firms-
◀ Samsung UX building ‘d’light’
▲ LG ‘CYON Planet’ ▲ Apple Store
UX is one of the key seccess factors of many companies such as Apple, Samsung, LG, Intel, MS etc.