Ned

NED’s young talents build mega solar farm

Nabduan D. 5013144 (476)Rossukon P. 5217450

Module 1

PAIBOC- Analyze the article

- Analyze business communication problems

- Acronym of questions

P : Purpose- To promote Solar

Farm

- To convince readers to use Solar Energy

- To inform the important of workforce diversity

A : Audience- General Public

- Energy Consumers

- Energy Supplier

- Energy Producers

- Environmental Organization

- Thai Government

- Thailand

I : Information- The Solar Farm project

- Workforce diversity

- New innovation

B : Benefit- Energy Consumers

- Energy Supplier

- Environmental Organization

- Thai Government

- Thailand

O : Objection- Fossil fuel producers

- Fossil fuel retailers

- Local people

- Consumer goods

C : ContextGood Economy

- Complete project sooner

- Cheaper energy cost

- More loan budget

Economic Slowdown

- Complete slower

- Expensive energy cost

- Less loan budget

Module 2

Empathy- Save the world (global warming)- People in Thailand will get safer and cleaner energy- Can help to save the energy to the next generation

Adapting Your Message to Your Audience

knowledge- Require knowledge to run the business and operation- People must participate and share information or knowledge - People outside organization also get some knowledge from this project

DemographicAge : - the company is run by local staff under the age of 35- Every Thai citizens will get the benefit in all age , income, education and gender

Value and belief - Different people has different value and belief.- Some might agree with this project but some are not so the company should do the research in order to understand there thinking

Module 3

Communicating Across Cultures

knowledge- Require knowledge to run the business and operation- People must participate and share information or knowledge - People outside organization also get some knowledge from this project

knowledge- Require knowledge to run the business and operation- People must participate and share information or knowledge - People outside organization also get some knowledge from this project

Gender- Male might be interested about this project more than female

Social class-High class people will have more chance to know and try this project because of high education

- Low class might ignore it because it is not directly related to their life

Race-Developing country has lower chance to learn about this project

-Thailand has lower resource if compare with developed country

Regional -Urban area can receive this news easier than people who live in rural area

Physical ability- Inability people has less opportunity to know about this message for example they cant read and understand

Age-Adult and elder will interested in this project more children and teenager

Module 4

Planning

- analyzing the problem

- defining purposes

- analyzing audience

NED’s solar farm plan

- to solve the problem of fuel energy shortage

Planning, Writing, Revising

Writing- formal draft

- List of options

- Putting word on paper

NED’s solar farm plan

- to build the conscious of saving the world from pollution

- to finding the new choices of energy providing

Revising- evaluating work

- adding, substitute

- deleting, rearrange

NED’s solar farm plan

- Trying to understand the need of local people

Planning, Writing, Revising

Revision- revise

- editing

- proofreading

Thank You