TEAMVICTORY
TEAMVICTORY
TEAMVICTORY
Team Victory
Department of Automotive & Marine Engineering
NED University of Engineering & Technology,
Karachi 75270.
Subject: Sustainability project partnership proposal
Dear Sir,
We are a team of young engineers from NED-UET Karachi taking part in the Shell Eco-marathon
Asia 2013 and we would like to offer you the opportunity to become involved in this high-profile
event. We have represented Pakistan for the only Hydrogen powered car from all over South Asia
in 2012 and now heading to get Asian Champion title.
An iconic educational project, Shell Eco-marathon Asia challenges competing student teams to
design and build the most energy-efficient vehicle possible. The winning vehicle is one that travels
the farthest consuming the least amount of fuel. Held in Europe for over 25 years and more
recently in the Americas, the Shell Eco-marathon came to Asia for the first time in July 2010 in
Kuala Lumpur, Malaysia. 2013 marks the 4th edition of Shell Eco-marathon Asia.
We are asking for your support, as one of our team’s lead sponsors, to help us meet this challenge.
As you know, supporting sustainable development is currently considered an important benchmark
of corporate responsibility and our project addresses this issue in an innovative and hands-on way.
Supporting our team will raise your company’s profile not only as an active patron of this important
educational project, which is helpful in training the engineers of tomorrow, but also as a partner in
promoting greater energy efficiency. Supporting our team’s participation would surely be a key part
of your company’s Corporate Social Responsibility activities. Shell Eco-marathon Asia attracts a
large amount of international press coverage, guaranteeing sponsors a great deal of media
exposure. We will also be providing you the local press coverage in any possible way; we are
under dialogue with several media channels which will help in providing maximum exposure to our
vehicle and to your firm as well.
TEAMVICTORY
About ShellEco Marathon:
Shell Eco-marathon is a unique competition that challenges students to design, build and drive the
most energy-efficient car. At three events around the world hundreds of team compete to travel the
furthest on the least amount of energy, which take place in America, Europe and Asia.
TEAM VICTORY
in ShellEco Marathon Asia 2012
Team Victory (NEDUET) has been marked as the sole representative of Pakistan in Fuel Cell
category, in ShellEco Marathon 2012 Asia. The vehicle made by the team, was enough capable to
compete with other vehicles; come from all over the Asia with their strong experiences. The team in
spite of its first participation, could qualify all the technical inspections and came to the Sepang
international Formula Track, in strive to glorify the name of Pakistan.
Other achievements:
Team Victory (NEDUET) has been awarded 2nd prize in PAKISTAN AUTO PARTS SHOW 2013 in
the category of innovative projects at expo centre Karachi
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TEAM VICTORY
in ShellEco Marathon Asia 2012
Team Victory (NEDUET) with its aim to make Pakistan the Asian Champion has worked upon some more innovations. Now the team is coming with a vehicle that will be surely capable to conquer the
track.
Design:
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Official Application form:
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Official Confirmation Letter from Shell:
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Recommendation Letter from NED UET:
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Official selection from Shell:
http://www.shell.com/content/dam/shell-new/local/corporate/ecomarathon/downloads/pdf/sem-asia-2013-shortlisted-teams.pdf (Team id is 3151)
Costing:
TOTAL PROJECT COST
Car Development Cost PKR 10,87,000
Travelling & Transportation Cost PKR 10,45,000
MARKETING & PUBLICATION COST PKR 63,300
Miscellaneous PKR 25,000
Total PKR 22,20,000
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PROJECT DETAILED COSTING:
Car development cost Car body PKR 35,000 Prime mover Assembly PKR 7,05,000 Chassis Frame and Accessories PKR 65,000 Steering Assembly PKR 2000 Brake Assembly PKR 65,000 Wheels PKR (40,000x2) Electrical Parts and Accessories PKR 1,20,000 Research and development PKR 15,000 Total PKR 10,87,000
Car body Pattern - Mould - Finished FRP Body - Body Accessories - Interior - Wind Screen - Total (LUMP SUMP) PKR 35,000
Chassis Frame & Accessories Tubular Pipes 18 SWG(2'' x 1'') - Tubular Pipes 18 SWG(1'' dia) - Welding electrodes - Brackets - Total PKR 65,000
Prime mover Assembly Fuel Cell Unit PKR 6,35,000
Ultra Capacitors Motor PKR 40,000 Fuel System PKR 30,000 Total PKR 7,05,000
Steering Assembly
Steering Handle
Steering Rod
Bearings
Pit Mount Mechanism
Tie Rods Total (LUMP SUMP) PKR 2000
Brake Assembly
Disc
Calliper
Brake Lines
Total (LUMP SUMP) PKR 65,000
Wheels
Rim 18''
Tire
Bearings Total (LUMP SUMP) PKR (40,000x2)
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Electrical Parts & Accessories
Rear Light
Wiring Cables
Connectors
SCU Switch
LCD Display
Hydrogen Sensor Ambient Temperature Sensor
DC/DC Converter
Start-up Battery Connector
Battery
Horn
Flow Meter
Balanced Circuit Total (LUMP SUMP) PKR 1,20,000
Research & Development Switching Circuit PKR 15,000 Total PKR 15,000
Travelling & Transportation Cost Packing PKR 25,000 Car Transportation PKR 2,00,000
Travelling Tickets PKR 6,00,000 ( 75,000 X 8) Visa PKR 20,000 ( 2,500 X 8 ) Accommodation PKR 2,00,000 (25,000x8) Total PKR 10,45,000
Marketing & Publication Cost Banners PKR 1,000 Brochures PKR 4,500 Panaflex PKR 2,000 Visiting Cards PKR 800``` Events & Exhibition PKR 50,000 T-shirts & Caps PKR 5,000 Total PKR 63,300
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Sponsorship levels:
Contribution PKR
65,000-
PKR
65,000
PKR
1,50,000
PKR
4,00,000
PKR
9,00,000
Sponsor Level Donor Partner Silver Gold Title
Title Name
Car color scheme
Predominant logo on car
Logo on track suits
Logo on driver’s helmet
Logo on driver’s dress
Logo on both sides of car
Promotion at Fests
Recognition during media exposures
Logo on team caps
Company banner at pit during event
Use of car at company function
Logo on team t-shirts
Logo on car
Tax benefits
Logo on team’s website
Logo on banners
Please select the best possible you think you can do for Pakistan’s Development.
TEAMVICTORY
Promotional Strategy:
Shell Eco-marathon Asia is a Global event which attracts a large amount of international press
coverage, guaranteeing sponsors a great deal of media exposure.
Team Victory has an ambition to promote its sponsors at an International as well as National
platform. In this regard we are in contact with several TV channels and print media promoters.
We have developed a promotional strategy:
After the completion of fabrication of our vehicle GREEN-ACE, we will have an official media
launch at Creek Club/Beach Luxury Club/Pearl Continental Hotel (Depending upon our
Negotiated Agreement).
We will invite our sponsors to this media launch. This event will be covered by print as well as
electronic media which will promote our sponsors.
Our Print & Media Partners including various TV Channels, Magazines, Radio Channels and
Youth Promoter Platforms are going to conduct our Interviews regarding this project.
Geo TV
AAG TV
HUM TV
The News
The Nation
ARY Digital TV
Samaa TV
PTV
Apna Karachi Fm 107
Engineering Review Magazine
Business Recorder
Mera-Pakistan.com
Hakim Sons Photography
Chowrangi.com
We will also promote our sponsors during our interviews in these media promotions.
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Team Victory has its great presence and interaction on the social media portraying our progress
and updates daily.
TEAM VICTORY being focused in an article,
printed in ENGINEERING REVIEW
Pakistan’s first and most popular Automotive
Magazine “Automark” featured our project in their
publication
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TEAM VICTORY in lime light in world wide web
TEAM VICTORY with its profile on SHELL’s official website
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We will also present our project at various Engineering Societies, Schools, Colleges,
Universities, Educational and Professional forums.
Institute of Engineers Pakistan (IEP)
Engineering Development Pakistan (EDP)
Youth Parliament
American Society of Mechanical Engineers (ASME)
Society of Emerging Engineers (SEE)
Society of Automotive Engineers (SAE)
Institute of Electrical and Electronics Engineering (IEEE)
Presentation and exhibition at these platforms not only promote Team Victory and our Sponsors but
also will create awareness among students regarding Research & Development study on Alternate
Energy Sources.
We will exhibit our vehicle at various Educational and Engineering Events:
Re-Engineering Pakistan 2013
SNTECH 2013
SPEC 2013
Some of these events are prior to the Shell Eco-marathon Asia 2013 and rest will be held after Shell
Eco-marathon Asia 2013.
We will invite our sponsors to these events which will promote them as well.
TEAMVICTORY
Current Sponsorship Status of Team Victory:
SR # ; Name Sponsorship Level Amount (PKR)
01-
- Fuel Cell
(worth 7,40,000/-)
02-
Partner 65,000/-
03-
Partner 65,000/-
04-
Partner Steering System
05-
Partner Metallic material
06-
Donor 30,000/-
07- Mir Motors Donor 30,000/-
Previous Sponsors of Team Victory:
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SOCIAL ASPECTS OF TEAM VICTORY
“SERVING SOCIETY THE ENGINEERING WAY”
The primary objective of working on an alternative fuel vehicle is to serve Pakistan as this
vehicle is Economic and Super-Environment Friendly also resolving the current devastating
dilemma of Energy crises.
By this project we have laid the path for our successor students to develop their skills in
Research & Development activities and put forward their efforts to play their part in the
prosperity of Society.
We will represent Pakistan on an International forum “Shell Eco-marathon Asia 2013” which is
going to be held at Sepang International Circuit, Kuala Lampur, Malaysia.
By our efforts we are eager to promote the “Soft Image” of Pakistan on an International
platform
We are young Engineers having enthusiasm to serve our society by our skills and efforts. It is
like a dream to us that we could play our part to bring an Economic relief to the society.
With the co-ordination, support, guidance and supervision of the “Corporate Sector” we would
not be able to achieve our goals and objectives.
The estimated cost of this project is way beyond our personal reach that is why according to
Socio-Corporate Responsibility We are requesting different organizations to join hands with us
to build the most Economic and Super-Environment friendly vehicle.
As far as sponsorship is concerned Shell Eco-marathon Asia is an International event which
will be covered by International media, so, supporting this project will promote your Company
as the Ambassador of Socio-Corporate Responsibility.
Supporting this project will be a milestone on the road of Social prosperity of Pakistan.
For classification of sponsor according to the amount agreed, there are certain sponsorship
levels such as Title, Gold, Silver, Partner and Donation Packages.
Each level has certain privileges according to our marketing policy which are mentioned in the
sponsorship proposal.
After the agreement of sponsorship you will be our partner in this Socio-Economic campaign.
We will update you with all our advancements and achievements and will invite them to up-
coming various nationwide exhibitions and fairs as our mutual partners.
Conclusion:
“ You and Team Victory have a mutual objective that is to bring any kind of Social
Reform to the society. Hence the co-operation of these two will contribute a large and
will prove as a landmark for the prosperity of the society.”
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Kindly, consider our request in this regard and help us out.
Yours Sincerely,
Noor Uddin Qureshi
(Team Manager)
Cell: +92-343-2169494
Talha Mansoor
(Marketing Manager)
Cell: +92-323-2818809
Project Director:
Mr. Abdul Majeed Sheikh
(Director of Industrial Liasion)
NED-UET
Email: [email protected]
FB: http://www.facebook.com/teamvictoryned