Navigating the Social Media Puzzle for Grass Valley Chamber of Commerce & NCCA

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Presented by:

Coryon [email protected]/in/coryonredd

Navigating the Social Media PuzzleEffectively Growing Your Business Online!

View this presentation online at: http://www.coryon.com/ncca-spring-2015

Lunch & Learn Spring 2015Sponsored by:GV Chamber of Commerce & NCCA

Can Online MarketingGrow Your Business?

What is Marketing?

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Here’s What!Marketing 101 (in 1 slide)

Who is your Market?

Branding

What is your Mission? - Why Are You in Business?

Manage your Message – Takes Time and Effort

Features vs. Benefits

Marketing is Not Selling!

What is Online Marketing?

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Let’s Start with the Basics

• Start with a persuasive website• Website visits from many sources

Search Engines (SEO)

Social Media

Pay for It – Facebook, Sponsored Search

Video

Email

Lots More Options

Can you SimplyYour Online Marketing?

Make a Plan

The Lens of SEO Sharpens All of Your Internet Marketing

Start with Lessons from Search Engine Optimization

4 Simple Steps to SEO

Keyword Research

Competitor Research

Website Design and Landing Pages

Enter the Google Popularity Contest

Tools to Research Your Market:

Find & Consume Social ContentSurvey Your MarketCreate PersonasKeyword ResearchSocialMention.comResearch Competitors

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People are Searching for your Business…Right Now!

What are Keywords?The Exact Ways People Search Google

What are People Searching for?Use the Google Keyword PlannerAlso Check Out Google.com/trendsUbersuggest.org is good too.

What are Target Keywords?The Most Important Keywords – Relevancy and # of Searches

What does it mean for my Website?Create Keyword-Focused Landing Pages

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Look at Local (United States) Monthly Searches.Download spreadsheet and edit in a spreadsheet program like

Excel. Create sheets for groups of related keywords.Go back to Keyword Planner with more specific searches and

download again.Create a keyword spreadsheet with groups of keywords that

will be used for landing pages.

Keyword Research Best Practices

Login with an email address used for a Google Adwords Account.

Look at related keywords then narrow down searches.

What is Content Marketing?

Audience FocusedCommunicationBrandingRelevant and ValuableInformative and Interesting

Content Marketing is:

Content Marketing isn’t:

Content Marketing Drives Social Marketing

Blogging can be the Hub of your Online Marketing

A Quickie Case Study:Finding Happiness

Guest Blog Led to Hundreds of New Signups

Source: tinybuddha.com/blog/make-a-tough-situation-good-one-question-that-changes-everything/

Brainstorm Topics (Oh no, it’s a spreadsheet)

Content Calendar (Oh no, it’s still a spreadsheet)

Email me at [email protected] if you want a copy. (I also offer training on how to use it…)

A Final Word…Content Creation vs. Content Curation

Source: http://pinterest.com/coryonredd/infographics/

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Internet Marketing Resources(Sorry for the small font)

Coryon.com Resources page• Coryon.com/resources• Training videos Coryon.com/video

Moz.com SEO for Beginners Guide• moz.com/beginners-guide-to-seo

SEMPO Guide to SEO• sempo.org/?page=seo_fundamentals

Discover what really works in optimization• marketingexperiments.com

Online marketing magazines / articles• practicalecommerce.com• webpronews.com• socialmediaexaminer.com/

SEO Glossary• seoglossary.com/

Dive Deep = Moz.com article about Google Algorithm factors• seomoz.org/article/search-ranking-factors

Nevada County Online – Expert Speakers Monthly• nevadacountyonline.com

Are You Ready to Stand Out?

Target Your MarketPlan ContentBe ConsistentMeasurement

=Simplified Marketing

The Big Picture

Don’t GetOverwhelmed

SimplifyYour Marketing

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Go to Coryon.com to Learn MoreView this presentation at: http://www.coryon.com/ncca-spring-2015