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EwaHudsonglobal head of health
& wellness, nutrition &
ethical labels research
MARKET DATA • DEMOGRAPHICS
© Euromonitor International
5DELIVERING ON THE CLEAN LABEL EXPECTATION - NAVIGATING THE CONSUMER MARKET
Responsible sourcing
Sustainable Palm Oil
Sustainability
Fair tradeEthical labels
Kosher
Halal
Vegetarian/Vegan
RAINFOREST ALLIANCE
TERRACYCLE
CLEAN LABEL – GLOBAL PERSPECTIVE
CLEAN LABEL LEADS THE WAY TO RE-ESTABLISHING TRUST
WHAT DOES THE FUTURE HOLD FOR CLEAN LABEL?
© Euromonitor International
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Introducing ethical labelsDELIVERING ON THE CLEAN LABEL EXPECTATION - NAVIGATING THE CONSUMER MARKET
PEOPLE
Clean Label:
• All Natural• No Artificial Additives• No Artificial Colours• No Artificial Flavours• No Artificial Preservatives• No Artificial Sweeteners• No Monosodium Glutamate• GMO Free• BPA Free
Origin:
• Locally Sourced Prominent
Religious Labels:
• Halal• Kosher
Charity/Sponsorship
ENVIRONMENT/
SUSTAINABILITY
Sustainable Trade and Farming:
• Fairtrade• UTZ Certified• Other
Responsible Forestry:
• Rainforest Alliance• FSC• Other
Sustainable Palm Oil System
• RSPO/ISPO/MSPO• Other
Recycling Label:
• Widely recycled• Can be recycled• Terracycle• From Sustainable/Renewable Sources• Other
Carbon Footprint/No Air Miles Food
ANIMAL
WELFARE
Free Range
Marine Sustainability
Bird/Insects Friendly
Grass fed/pasture raised
Vegetarian/Vegan
© Euromonitor International
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26 markets with the focus on developed countries, 26 thousand brands across packaged food, soft drinks and hot drinks
DELIVERING ON THE CLEAN LABEL EXPECTATION - NAVIGATING THE CONSUMER MARKET
Americas USA Canada Brazil Mexico
Middle East and Africa Israel UAE
Asia & Australasia• Australia• China• Hong Kong• Indonesia• Japan• Philippines• Singapore• South Korea• Taiwan
Europe Belgium Denmark Finland France Germany Italy Netherlands Poland Spain Sweden UK
© Euromonitor International
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The global bastions of a clean label surge to US$165 billionDELIVERING ON THE CLEAN LABEL EXPECTATION - NAVIGATING THE CONSUMER MARKET
Clean label sales, World, 2015, US$ billion UK artificial colours concern
Chinese food scandals
US GMO labelling debate
© Euromonitor International
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The U.S. leads global clean label, 3 times the size of the UK DELIVERING ON THE CLEAN LABEL EXPECTATION - NAVIGATING THE CONSUMER MARKET
© Euromonitor International
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Nutrition, marketing, ethics or something else? What is clean label?DELIVERING ON THE CLEAN LABEL EXPECTATION - NAVIGATING THE CONSUMER MARKET
ClearTransparent Robust Relevant
Euromonitor Clean Label TypesAll Natural
No Artificial Additives
No Artificial Colours
No Artificial Preservatives
No Artificial Flavours
No Artificial Sweeteners
GMO Free
BPA Free
No Monosodium Glutamate
CLEAN LABEL – GLOBAL PERSPECTIVE
CLEAN LABEL LEADS THE WAY TO RE-ESTABLISHING TRUST
WHAT DOES THE FUTURE HOLD FOR CLEAN LABEL?
© Euromonitor International
18
The WORLD is CHANGINGDELIVERING ON THE CLEAN LABEL EXPECTATION - NAVIGATING THE CONSUMER MARKET
© Euromonitor International
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Clean label a tool to re-establish trustDELIVERING ON THE CLEAN LABEL EXPECTATION - NAVIGATING THE CONSUMER MARKET
US$128bPackaged Food
US$34bSoft Drinks
US$3bHot Drinks
© Euromonitor International
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Consumer demand for clean label: World versus the U.S.DELIVERING ON THE CLEAN LABEL EXPECTATION - NAVIGATING THE CONSUMER MARKET
This is a redacted version. For the full presentation, please email: [email protected].
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