#SMX #23C @BryantGarvin Navigating The Attribution Labyrinth
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#SMX #23C @BryantGarvin
NavigatingThe
AttributionLabyrinth
#SMX #23C @BryantGarvin
• 20+ Years Sales and Marketing
• 11+ years SEM/Digital Specific
• Started at Lycos… yeah that Lycos
• Family is everything to me
#SMX #23C @BryantGarvin
#SMX #23C @BryantGarvin
#SMX #23C @BryantGarvin
#SMX #23C @BryantGarvin
#SMX #23C @BryantGarvin
Jan. 22nd, 2016
Official Mattress Launch
Goldilocks Video Launch
116,000,000+ Facebook Views16,000,000+ Youtube Views173,900+ Shares
#SMX #23C @BryantGarvin
Non Brand Search
#SMX #23C @BryantGarvin
PurpleMattress
SertaMattress
SealyMattress
SimmonsMattress
#SMX #23C @BryantGarvin
Who Would Drive MoreRevenue?
#SMX #23C @BryantGarvin
SpeakingOf CrossDevice
#SMX #23C @BryantGarvin
Really?!?
57% Less Than One Day For Conversion?
#SMX #23C @BryantGarvin
Only 8% Tracked Cross Device
#SMX #23C @BryantGarvin
Cross Spouse/Significant Other?
#SMX #23C @BryantGarvin
65% Female
64% Male
#SMX #23C @BryantGarvin
#SMX #23C @BryantGarvin
#SMX #23C @BryantGarvin
#SMX #23C @BryantGarvin
•85% of impressions
•80% of clicks
Brand Non-RLSA Accounts for:
#SMX #23C @BryantGarvin
OldSchool
#SMX #23C @BryantGarvin
#SMX #23C @BryantGarvin
•40% - 120% Increase in traffic
•20%+ lift in sales
Lift By Geo:
#SMX #23C @BryantGarvin
Path To Conversion
#SMX #23C @BryantGarvin
#SMX #23C @BryantGarvin
#SMX #23C @BryantGarvin
From Cookies
#SMX #23C @BryantGarvin
To People
#SMX #23C @BryantGarvin
CrossChannel
#SMX #23C @BryantGarvin
Hell Yeah!
#SMX #23C @BryantGarvin
#SMX #23C @BryantGarvin
I’m really hard to find
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