Nature of advertising

Nature Of Advertising

Welcome to the magic world of

ADVERTISING

Content

• What is advertising?• Types of advertising• Pioneers• 7 killer facts about TV ads• Ads in Arabic countries• Changing nature of advertising• Creative ads• Conclusion

What is advertising? Advertising is any paid non-personal communication by a person or organization

to an intended audience. An advertisement may be released through a wide variety of communication channels such as print media, broadcast and telecast, motion pictures, hoardings and bill boards, and point of purchase displays.

Companies use advertising to achieve different marketing objectives such as building-up long-term image of a product, or to create immediate purchase response from the target audience. Advertising is a cost effective means of achieving geographically dispersed buyers. Advertisement allows a company to repeat an advertisement or a message many times without appearing to be insistent. At the same time it provides to the buyers information about different sellers. As advertisements are non-personal communication they are non-intrusive on time and attention of the audience, as they are not obliged to pay attention to the advertisement if they do not want to. Also as there is no face to face communication, there is less inhibitions for companies as well as buyers about the nature of subjects presented in the advertisement. For example, perhaps it may be embarrassing for a sales person to suggest to a buyer that he should use mouthwash because he or she has a bad breath. But subjects like these can be presented in advertisements without the inhibition of face-to-face communication.

Advertisements also help their points more clearly and forcefully because culturally people accept amplified expressiveness in advertisements, which in face-to-face communication, is likely to be rejected outright as highly exaggerated and unrealistic.

Types of advertisingPrint Advertising – Newspapers, Magazines, Brochures, Fliers

Outdoor Advertising – Billboards, Kiosks, Tradeshows and Events

Broadcast advertising – Television, Radio and the Internet

Covert Advertising – Advertising in Movies

Surrogate Advertising – Advertising Indirectly

Public Service Advertising – Advertising for Social Causes

Celebrity Advertising

PioneersEgyptians used papyrus to make sales messages and wall posters. Commercial messages and

political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC. History tells us that Out-of-home advertising and billboards are the oldest forms of advertising.

Edo period advertising flyer from 1806 for a traditional medicine called Kinseitan

An 1895 advertisement for a weight gain product.

Advertisement for a live radio broadcast, sponsored by a milk company and published in the Los Angeles Times on May 6, 1930

1. TV is the best profit generator2. TV hardwires brand memories3. We’re watching an hour more commercial

TV a week than 10 years ago4. TV is the dominant youth medium5. New technologies help people watch more

TV – programmes and ads6. TV is the new point of sale7. TV is the most talked about medium

Ads in Arabic countries

Ads in Arabic countries

Ads in Arabic countries

Ads in Arabic countries

Ads in Arabic countries

Ads in Arabic countries

Not long ago advertising was very predictable. The use of the newspapers, magazines, phone book, radio, or TV handled most advertising. Businesses were confident that these were read or watched and, therefore, their product would be known by the populace.

But today this is changing rapidly. Newspapers and magazines are decreasingly the people's source of information. Many magazines and newspapers struggle to stay afloat. Others have discontinued the printed version and are available only online. Television programs are so bad that people would rather pay for ad-free cable or satellite. If people do watch the ad-saturated networks, many surf during the advertisements or simply leave the room. They usually have plenty of time to make popcorn or scoop out some ice cream since the ads seem to take up as much time as the program.

This fact means that companies are less likely to use these mediums to advertise. The effect is that the media is further crippled and closer to the brink of extinction. These recent statistics illustrate this trend. Magazine advertising has fallen off 14.8%; newspaper advertising has dropped 18.7%; radio advertising has decreased 11.7%; and TV ads have declined 10.1%. For the first time in decades a rapid and graphic change is occurring concerning our source of information.

Changing nature of advertisings

Creative Advertisings

Creative Advertisings

Creative Advertisings

Creative Advertisings

Creative Advertisings

Creative Advertisings

Creative Advertisings

Creative Advertisings

Conclusion

Advertising is a message designed to promote or sell a product, a service, or an idea. Advertising reaches people through varied types of mass communication. In everyday life, people come into contact with many different kinds of advertising as we’ve discussed above.The nature of advertising is persuading and attracting bees to the flower you want to be pollinated. Or in other words, attracting customers that bring in money for exchange of the product or service you want to sell. The basic nature of advertising is "Persuasion" and "Exchange".