Advertising Techniques. Nostalgia Nostalgia Plainfolks, Plainfolks, Back to nature Back to nature Just the way grandma used to make it, Just the way.

Advertising Advertising TechniquesTechniques

NostalgiaNostalgia

NostalgiaNostalgia•Plainfolks, Plainfolks, •Back to natureBack to nature•Just the way grandma used to Just the way grandma used to

make it, make it, •Back in the good old daysBack in the good old days

BandwagonBandwagon

BandwagonBandwagon

•Everyone who is anyone is Everyone who is anyone is buying this product.buying this product.

•Don’t be the only one without Don’t be the only one without itit

•Don’t be left out!Don’t be left out!

Transfer / Transfer / FantasyFantasy

Transfer / FantasyTransfer / Fantasy

• Superheros, white Knights, green Superheros, white Knights, green giants, super athletesgiants, super athletes

• Advertisers hope that the Advertisers hope that the consumer will tend to transfer consumer will tend to transfer these qualities to the products and these qualities to the products and themselves and purchase the item.themselves and purchase the item.

HumorHumor

HumorHumor

•People tend to remember an People tend to remember an ad if it makes them laugh.ad if it makes them laugh.

•May purchase the product May purchase the product because of the positive because of the positive association with it.association with it.

Sense AppealSense Appeal

Sense AppealSense Appeal

•Sounds or pictures that Sounds or pictures that appeal to the senses are appeal to the senses are featuredfeatured

StatisticsStatistics

StatisticsStatistics

•People tend to be impressed People tend to be impressed with “facts” and statistics with “facts” and statistics even if they have little or no even if they have little or no meaning.meaning.

TestimonialTestimonial

TestimonialTestimonial

•Important or well-known Important or well-known people testify that they people testify that they use the product and so use the product and so should youshould you