Naturally Brewed Soy Sauce Contributing to Russian Dietary Habits · 2013-05-31 · Kikkoman Corporation President and CEO Mitsuo Someya 30th April 2013 . 2 Incorporated ： 1917

Naturally Brewed Soy Sauce

Contributing to Russian Dietary Habits

Kikkoman Corporation

President and CEO

Mitsuo Someya

30th April 2013

2

Incorporated ： 1917

HQ ： Noda ＆ Tokyo

Sales ： 300.2 B Yen

Employees ： 5,268

Business ： Soy Sauce

Category Del Monte (Ketchup, Juice)

Mirin (Sweet Cooking Wine)

Wine

Soy Milk

Wholesale

Etc

March/2013(Fiscal)

Company Profile

Who is Kikkoman？

Soy Sauce Ketchup Mirin Wine Soy Milk

Noda Head Quarter

http://www.k-tounyu.jp/03_lineup/02-002.html

Kikkoman Soy Sauce

Kikkoman began to produce soy sauce

in the middle of 17th century

in the city of Noda in Chiba prefecture.

3

ASPERGILLUS

YEAST LACTIC

ACID

BACTERIA

Soy bean & Wheat Amino acid

Wheat

Aroma

Wheat

Flavor

(Sweetness)

Activity of Microorganism

4

■Sales Office

■

■

■■

■ ● ●

●

● ●

●

●

●

●Wholesale Office

●

★Production Plant

★

★

★

★

★ ●

Netherlands

California

Wisconsin

China

(Kunshan)

Taiwan

Singapore

●

■ ★

★

China

(Shijiazhuang)

● ■ ●

●

International Business

Soy Sauce Production Plants and Sales Office Outside Japan

4

●

Global Soy Sauce Strategy

Teriyaki Sauce

North America

1961 Teriyaki Sauce was introduced

to catch strong demand for

BBQ marinade sauce.

5

Europe

1997 Sucree “Sweet” Soy Sauce was first

introduced in France, then expanded

to the other countries.

Sucree

Soy Sauce Barbecue Yakitori

“Localizing Soy Sauce to the Market”

http://ord.yahoo.co.jp/o/image/SIG=12vnu0eqh/EXP=1366195423;_ylc=X3IDMgRmc3QDMARpZHgDMARvaWQDQU5kOUdjVDFDUTMtS3kzY2stRkhYNE1JSmlCTER5RVUzTDFEV3B2ci1GaVRWMk40S2MtbGYxVXFFbHN1Y0lqUgRwAzU0Uzg0NEdONmJPbARwb3MDMzAEc2VjA3NodwRzbGsDcmk-/*-http:/image.rakuten.co.jp/c-net/cabinet/yakitori_pic/yakitori_img_syou.jpg

6

Promotion Activities in Russia

Recipes Published in Women’s Magazines

Utilizing a Russian-Language Homepage

Demonstrations at Event Booths Sampling at Supermarket

Contribution to healthy and delicious meal

Research and Development

Research conducted by

Kikkoman Europe Laboratory Salt

Reduction

(%)

Bread Dressing Tomato

Soup

Pork

Stir-fry

39 50 24 29

When Naturally Brewed Soy Sauce used instead of salt 7

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=aMbGyzEOz6hRqM&tbnid=zagr3gCFlDJzwM:&ved=&url=http://www.myrecipes.com/recipe/raspberry-salad-dressing-10000000401447/&ei=yC9sUdqLJsOm0AWn-4DIDQ&bvm=bv.45175338,d.d2k&psig=AFQjCNEDjXNt95PSTf7ScrU-QjfPFALb_A&ust=1366131017038565

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=ePukoldSiMkCwM&tbnid=vuwI_PHY9OCyKM:&ved=&url=http://www.evernewrecipes.com/appetizers/tomato-cream-soup-recipe.html&ei=XzBsUbyTF-ul0wWP84CIDQ&bvm=bv.45175338,d.d2k&psig=AFQjCNGFuZBOZuH0v3qsVQ9MvF7uUG9ZOA&ust=1366131167828754

8

Cooking Demonstration at Kikkoman Tokyo HQ

Цыпленок Табака

(Chicken Tabaka)

Introducing traditional art

works of Russia.

Mrs. Afanasiev, wife of the Russian

Ambassador to Japan, introduced

Russian food culture.

Рыба в кляре под

соусом тар-тар

(Fish Fry with Tar-tar Sauce)

Голубцы

(Golubtsy)

Corporate Slogan

Vision for the Future With Global Vision 2020,

the Kikkoman Group sets the following three qualitative goals:

(1) Make Kikkoman soy sauce a truly global seasoning

(2) Be a company that supports a healthy lifestyle

through food

(3) Be a company whose existence is meaningful

to the global society

Kikkoman Global Vision 2020

“seasoning your life”

Naturally Brewed Soy Sauce Contributing to Russian Dietary Habits · 2013-05-31 · Kikkoman Corporation President and CEO Mitsuo Someya 30th April 2013 . 2 Incorporated ： 1917

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