Think Smarter. Package Better. ©2009 MeadWestvaco Corporation Product overview & consumer study
May 21, 2015
Think Smarter. Package Better.
©2009 MeadWestvaco Corporation
Product overview & consumer study
Think Smarter. Package Better.
©2009 MeadWestvaco Corporation
Natralock® At A Glance
A laminated, tear-resistant rigid paperboard, SBS or CNK
Total plastic usage is 50-80% less on average than clamshells!
An APET or RPET plastic blister securely holds product
An extrusion coating process seals and sandwiches two sheets of paperboard around thermoform
Think Smarter. Package Better.
©2009 MeadWestvaco Corporation
Natralock® At A Glance
Renewable & recyclable security packaging solution
Less plastic than clamshell
Less packaging weight than clamshell
Improved billboard space, less glare
Cost reduction, improved manufacturing efficiencies
Global availability, strategic resources in China
Safer for consumers to open
Secure package, supports loss prevention
Think Smarter. Package Better.
©2009 MeadWestvaco Corporation
Natralock® At A Glance
Natralock® is offered in the following paperboard substrates:
SBS ~ solid bleached sulfate paperboard CNK ~ coated natural kraft paperboard
Both paperboard substrates are offered with the following levels of security:
ETR ~ tear resistance remains constant after initiation of a cut using a tool or scissors
GTR ~ difficult to initiate tear without using a tool or scissors
NTR ~ No tear resistance
All Natralock® products seal on existing clamshell sealing equipment
Think Smarter. Package Better.
©2009 MeadWestvaco Corporation
Natralock® At A Glance
Natralock® paperboard packaging is a renewable solution that enables:
Cost savings for both material and production efficiencies
Significant improvement on retailer scorecards due to reduction of plastic
A crystal-clear view of your product
Durability in shipping and beyond
Widespread retailer knowledge and acceptance of the “Natralock® solution
Reduces energy consumption by 55% on RF- sealing equipment
Can be easily recycled by 57% of U.S. households
Think Smarter. Package Better.
©2009 MeadWestvaco Corporation
Natralock® At A Glance
Saves Up To 15-20% On Materials, Labor & Shipping:
Reduces weight and offers dimensional advantages
Runs on existing clamshell sealing machinery
Requires fewer material components
Increases production rates and efficiencies- Seals up to 50-60% faster on average
Requires less manual labor by eliminating time-consuming insert sheets
Achieves superior price stability- Relies less on petroleum-based PET and PVC plastic- Those costs rose 35% and 90% from ‘01-’06*- In comparison, Natralock’s paperboard costs rose just 6%!
*Sources: U.S. DOR and futures market tracking sources; Polymers - Plastic News Magazine; Board - RSI
Think Smarter. Package Better.
©2009 MeadWestvaco Corporation
Natralock® SanDisk Direct Comparison (SDHC Card 80-56-06800-004G):
Think Smarter. Package Better.
©2009 MeadWestvaco Corporation
Marketing Update –
Consumer Insights:
Think Smarter. Package Better.
©2009 MeadWestvaco Corporation
Marketing Update –
Consumer Insights:
Think Smarter. Package Better.
©2009 MeadWestvaco Corporation
Natralock®
In-store consumer testing:
Think Smarter. Package Better.
©2009 MeadWestvaco Corporation
Natralock®
In-store consumer testing:
Think Smarter. Package Better.
©2009 MeadWestvaco Corporation
Natralock® commercial examples