Native Ads. OverviewOverview Native Ads are ads which has the look & feel of the platform that host them. For example –

Native Ads

OverviewNative Ads are ads which has the look & feel of the platform that host them.

For example –

Market and OpportunitiesNative ads perform better than traditional banner ads:• Display CTR is 0.01% • Native desktop CTR ads is 0.15% and Native mobile

is 1%!

Advertiser to end user

Open Platforms – Create and promote the same piece of content across multiple web or mobile publishers.Closed Platforms - Create and promote content on a singular web or mobile publisher.

Advertiser ContentNative Ads Platform

Script

Content website/So

cial Media/Mob

ile apps

Native Ad End user

Who is in the game?

Who is in the game?

Some numbers…

• $0.15 – $0.3 CPC• Revenue share between network and publisher – 50%• 0.5% - 0.75% CTR

Using those (big) ranges, we can come up with some revenue estimates:

• $0.15 CPC x 0.50% CTR x 50% revenue share = $0.37 per thousand pageviews to publishers

• $0.30 CPC x $0.75% CTR x 50% revenue share = $1.12 per thousand pageviews to publishers

Matomy opportunities

Advertiser Content MATOMY Native Ads

PlatformScript

Content website/S

ocial Media/Mobile apps

Native Ad End user

Open Platforms & Closed Platforms

Adding another distribution channel for our advertisers

What’s next?

Advertisers1. Use content provided by advertisers (Diets,

Insurance, Education etc.)2. Create content ads in-house for advertisers

Publishers3. Working with publishing platforms like

Taboola/Outbrain/Sharethough 4. Using solutions which are currently integrated

like Mobfox, Adquant

Thank you!