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NASSCOM Product Conclave – http://www.nasscom.in/productconclave | An initiative by NASSCOM Product Forum

Scaling New Heights Introspect | Analyse Collaborate | Evolve

9-10 June, 2010Hotel Leela Palace Kempinski, Bangalore

PRODUCT CONCLAVE AND EXPO 201010-11 November, 2010Bangalore

NASSCOM Product Conclave – http://www.emerge.nasscom.in | An initiative by NASSCOM Product Forum02

Index

Welcoming the Future 03

Product Landscape 04

The Group of Organisers 08

Programme Agenda 12

The Faction of Exhibitors 18

The Set of Sponsors 24

NASSCOM Product Conclave – http://www.communities.nasscom.in | An initiative by NASSCOM Product Forum 03

Dear Participants,

Welcome to the 2010 NASSCOM Product Conclave, the Mecca for product organisations. About 500 product startups and 900 product entrepreneurs/intrapreneurs are present. Many more wanted to attend but as you can imagine we are already bursting at the seams. There is palpable excitement in the air.

India missed the dot com and Web 2.0 wave because we had a dearth of users, investors and experienced engineers to build market leaders. But times are different now. Many ecosystem pieces are now in place. So every new disruption is an opportunity for product startups. We aren’t going to miss the Cloud pradigm. Watch out for the next big Indian IT wave!

This is not an ordinary conference. Every session has been carefully curated to deliver actionable takeways. The speakers are world-class. The topics have been painstakingly selected by our theme co-chairs. MR Rangaswami, who runs the famous Cloud Connect event in the US, has brought the best of the Cloud to India. Sramana Mitra, who needs no introduction in the entrepreneur circles, has brought the emerging Lean Startups methodology to life.

There are many ways for you to interact and participate. Attend the moderated keynotes to connect with relevant stories of real entrepreneurs. Join the workshops to pick up practical skills from world leading experts. Have structured meetings with CIOs, SIs and investors in the special sessions. Contribute your ideas in the open discussions. Come up close to technology in geeky product demos. And let your hair down in our exciting entertainment evening on the first day.

This is your Conclave. It’s been put together by your colleagues. They have volunteered selflessly to make every facet of this Conclave come together. Their boundless energy, infectious enthusiasm, and an intense desire to build something larger than themselves is an inspiration. And an example for every product ecosystem in the world.

Enjoy the Conclave! And don’t forget to fill out the feedback form at the end so that the next Conclave is even better.

Regards,

Welcoming the Future

Sharad Sharma Chair – NASSCOM Product Forum

Many ecosystem pieces are now in place. So every new disruption is an opportunity for product startups. We aren’t going to miss the Cloud wave. Watch out for the next big Indian IT wave!


Product Landscape


Indian Software Product Industry – Expanding Horizons

Software product business at an inflection point – reverse innovation driving adoption of Indian software products globally

The Indian software product exports revenues grew by 4 per cent in FY 2010, to reach USD 1.14 Billion. The effects of the recession were strong in this segment, as end-users reduced IT spending levels, which directly impacted software product sales. Additionally the industry also took time to tailor product pricing solutions to the pay per use model that clients preferred over the traditional license model.

The growth of Indian software product businesses in the earlier phase was constrained by a series of challenges. These included the absence of sizeable domestic demand for software, low availability of experienced professionals, an underdeveloped ecosystem, high barriers to entry posed by MNC incumbents, and the lack of global scale, network and distribution capabilities amongst the Indian firms. But the past few years have witnessed a noticeable shift in the Indian software product business ecosystem which has helped create an enabling environment for the growth of Indian software products. Availability of VC funding, and access to mentors and incubation centres has improved significantly.

In FY 2010, the top 10 companies contributed as much as 90 per cent of the total revenues of Indian software product businesses. This emphasises the maturity these companies have achieved by laying a strong foundation for the business over the years. Larger companies have witnessed rapid growth, both organically and inorganically. Indigenous software product companies have not only achieved global acceptance, some of them also rank among the global market leaders, such as in the case of banking software. This growth has driven a non-linear increase in the revenues of the software product industry.


In addition to ERM/CRM, there is a strong focus by Indian companies to develop solutions in business intelligence, security and e-learning space

The current decade of evolution for the Indian software product business industry has been the most impressive. Many of the leading Indian software product businesses have achieved notable success in tapping global markets by channelling their investments towards strengthening the sales and marketing, distribution channels, partnerships, product innovation and also towards improving on the business and delivery models of the software. More recently, they have also sought to grow inorganically by way of acquisitions, both locally and overseas. Further, improvement across several ecosystem factors such as venture capital (VC) funding, incubation centres, increase in entrepreneurial talent etc. have spurred start-up activity, with more than 125 start-ups being incorporated in the last three years. This increase in the number of start-ups has been facilitated by a significant increase in funding available to product entrepreneurs. There is a growing trend of senior management talent from MNC subsidiaries opting to take the risk and start their own software product companies.

Traditionally, the single largest segment of software in which Indian software products have had presence is ERP applications. The global market for ERP applications is expected to grow to USD 49.8 Billion in 2013 at a CAGR (2008 to 2013) of 2.7 per cent, providing a huge market for Indian vendors. New product start-ups are increasingly focusing on areas such as security solutions, e-learning and business intelligence which not only provide access to untapped markets, but also favourable exit options. SaaS and Virtualisation are impacting the growth of these categories of software due to more cost-effective solutions becoming available.

The global business intelligence market is expected to grow at a CAGR (2008 to 2013) of 13.3 percent to reach USD 13 billion by 2013. Business Intelligence is fast becoming a strategic initiative in organisations, with concepts such as pervasive Business Intelligence coming into focus. The Business Intelligence software providers have nurtured quality talent in their development centres in India. It has enabled India to build a world-class talent pool of statisticians capable of building scalable analytical and econometric models, which can be leveraged on by Indian software product businesses.

Security is another key focus area for Indian product companies – With customer service levels becoming increasingly dependent on the timely availability of the right information and internal and external threats on the incline, security has become a key concern for CIOs globally.


Disruptive innovations are creating a shift in pricing models, and a level global playing field for software product companies

The software product industry is in the midst of a wave of business model innovation, which, accelerated by the recession, is defining the base for customer and vendor value in the years to come. Customers are demanding more value for the money spent on software, which is pushing software product businesses to fundamentally change their business model and hence distribution of software. Over the last decade interesting business/revenue models have emerged and have revolutionised the perception of both enterprise and consumer software. Innovations in three key areas of technology, delivery models and platform have already made way for non-traditional business models. Disruptive innovations in the areas of technology, revenue and delivery model have created level playing opportunity for new players globally. These disruptions have changed the way software is developed and distributed to customers.

Technology disruptions such as cloud computing, virtualisation, SOA and open source have made product vendors offer far superior solutions based on the tenets of ‘on demand’, economical, immensely customizable and re-usablity.

Delivery model disruptions such as Software as a Service (SaaS), and Software as an Appliance (SaaA) are having a huge impact on software costs, increased convenience through ‘plug and play’ functionality, and added flexibility as there is no vendor lock-in.

Revenue models such as subscription/on-demand, transaction based and ad based have provided flexibility to customers to choose and buy software products based on need and reduce upfront costs. While the traditional license model still continues to be the preferred revenue model, subscription/on-demand and transaction are on the rise, with non traditional revenue models accounting for 42 per cent of total revenues in 2009, up from 35 per cent.


The Group of Organisers


Ajay S Sharma Srishti Software Applications

Pvt. Ltd

Ankur Lal Infozech Software

Kishore Mandyam IMPELCRM

Arvind Jha Movico Technologies

Indus Khaitan Morpheus Venture Partners

B T Narasimha SAP

10 NASSCOM Product Conclave – http://www.emerge.nasscom.in | An initiative by NASSCOM Product Forum

Ramesh Loganathan Progress Software (India)

N.R.K Raman Oracle Financial

Services Software

Kesava Reddy NUMO Solutions

Pallav Nadhani FusionCharts

MR Rangaswami Sand Hill Group

Peter Yorke Yorke Communications

Raghavan Subramanian Infosys Technologies Ltd

Riyaz Hyder Mobisy and Paladion Networks

Krishnakumar Natrajan MindTree Ltd.

11NASSCOM Product Conclave – http://www.communities.nasscom.in | An initiative by NASSCOM Product Forum

Sangeeta Patni Extensio Inc

Sarv Saravanan EMC India

Sharad Sharma NASSCOM Products Forum

Srikanth Karnakota Microsoft India

Sudeesh Yezhuvath Subex Ltd.

Suresh Sambandam Orangescape

Sushanto Mitra SINE Governing Board

Sramana Mitra Entrepreneur 1M / 1M

Thiyagarajan M Sasken Technolgogies

Vijay Rayapati GizaPage.com and

Social Media Partner


Programme Agenda


Hall – Legend • Hall – Kalinga •Hall – Convention

• Hall – Grand Ballroom •Hall – Chanakya

• Hall – Sutra •Hall – Siddhartha EXPO

Product LaunchPad(EXCluSivE fOr tHE MEdia - ENtry By iNvitatiON ONly) Hall – GraNd BallrOOM

1115 -1130 hrs Registrations

1130 – 1145 hrs Opening remarks by Sharad Sharma, Chair - NASSCOM Product Forum

1145 – 1230 hrs Product LaunchPad (Showcase of 8-10 shortlisted product companies of 3-5 minutes each)

1230 hrs Q&A session with the media

1300 hrs Informal Interactions and Lunch

Product Conclave Open House - November 9th 2010 (frEE fOr all PartiCiPaNtS) Hall – GraNd BallrOOM

1400 – 1430 hrs Registrations

1430 – 1435 hrs Welcome by Sharad Sharma, Chair – NASSCOM Product Forum

1435 – 1445 hrs Introduction to India Product Management Association by Ravi Padaki – Founder & President, IPMA

1445 – 1500 hrs Launch of India’s first Annual Product Management benchmark – Pinkesh Shah, CEO, Adaptive Marketing

1445 – 1600 hrs Workshop on “Why India is Succeeding Despite the Odds And What the future Holds for Indian R&D” Vivek Wadhwa, Director of Research, Center for Entrepreneurship and Research Commercialization and Exec in Residence, Pratt School of Engineering, Duke University

1600 – 1700 hrs Product Manager’s role in “productizing” innovation and how its different for new product ideas vs “nurturning innovation” for ones – Pinkesh Shah, CEO, Adaptive Marketing 1700 – 1730 hrs – Tea/Coffee Break

1730 – 1900 hrs Workshop on Lean Startup by Sramana Mitra, Author, Entrepreneur, Strategy Consultant, Blogger & Columnist; Founder One Million by One. (Via Desktop Video Conferencing)

Welcome Reception for Angel Investors & Advisors (ENtry By iNvitatiON ONly)Hall – CONvENtiON1800 – 1815 hrs Meet & Greet

1815 – 1930 hrs Closed door discussion on “Enabling the Startup Ecosystem” – Moderated by Alok Mittal, MD, Canaan India.

1930 hrs onwards Networking Cocktails & Dinner sponsored by Canaan Partners (Entry by Invitation only)


Day 1, November 10, 2010

0800 - 0900 hrs Registration

0900 - 0925 hrs Hall - Kalinga

Welcome Address

• Sharad Sharma - Chair – NASSCOM Product Forum

• Som Mittal – President, NASSCOM

0925 - 1010 hrsHall - Kalinga

Session i: Keynote - Leapfrog to Platform as a Service

Speaker: • Amitabh Srivastava - Senior Vice President, Server and Cloud Division, Microsoft Corporation

Chair: M. R. Rangaswami, Co-Founder, SandHill Group LLC.


Session ii: Plenary Panel Addressing 40m SMEs in India: What can cloud do for them?

Speakers:• Bharat Goenka – CMD, Tally Solutions

• Sridhar Vembu – CEO, ZOHO Corp.

Moderator: Suresh Sambandam – CEO, Orangescape

1110 - 1140 hrs EXPO Centre (Siddhartha Hall)

Tea/Coffee Break – EXPO tour

1140 - 1235 hrs Hall – Grand Ballroom

Session iii: track PanelRide the New Mobile Solutions Wave Triggered by UID

Speakers:• Carol Realini, CEO Obopay Inc

• Sanjay Swamy – Volunteer, Mobile & Financial Services UIDAI

• Abhishek Sinha – EKO India Financial Services

• Sangeet Chowfla - EVP-Mobile Solutions and CSO, Comviva

Moderator: Ramesh Loganathan, Centre Head and VP (Products) Progress Software

Special Session: Convention Hall CIO + Technology Innovation -----Catalysed by Startups------> Business Transformation

Speakers:• Manesh Patel, Snr. VP & CIO, Sanmina-SCI

• Desmond D’Souza, IT Director, Network Services, Unilever India

• Samrat Ashim Das, CIO, Tata AIG

Moderator: Bhavish Sood, Principal Research Analyst, Gartner

EMERGE Product Showcase for the CIOs

Chair: Sangeeta Patni, President, Extensio, Inc

Workshop: Hall - ChanakyaOpinion vs. Market Research: Building Great Software Products with Inspiration and Rigor

led by: Chad Wathington, Vice President, Product Development, Thoughtworks Inc.

Chairperson: Manav Garg – CEO & Founder, Eka Software


Session iv: track Panel Traits of a successful product entrepreneur

Speakers:• Vivek Wadhwa, Director of Research, Center for Entrepreneurship and Research, Duke University

• Vishal Gondal, CEO, IndiaGames.com

Moderator: Laura Parkin, CEO & Co-Founder, NEN

1330 - 1430 hrs Networking Lunch



Session vi: track Panel Building products for a Billion Indians Speakers:• John Howard, CoFounder & President, Duron Energy

• B.G. Mahesh, CEO, Greynium Technologies

• Vishal Sehgal, Co-Founder & Director – Lava Mobiles

Moderator: Beerud Sheth, CEO - SMSGupShup

Open discussion: Hall - Sutra from 1430 to 1530 hrs:

Stay Hungry, Stay Foolish – A conversation with Rashmi Bansal – Co-Founder & Editor, JAM

Chair: Aloke Bajpai – CEO – IxiGO.com

1530 to 1430 hrs

Convention HallOpen discussion: Crowd Sourcing: Shout your need, and find the partner your need from the crowd

Chair: Kishore - CEO, ImpelCRM & Suresh – CEO, Orangescape

Special Session: Hall - Chanakya

SI 2. 0 – Selling Innovation

Moderator: Alok Goyal - Chief Operating Officer at SAP India Pvt. Ltd

Co-Creator Enterprise GTM : Partner or Perish

1530 – 1630 hrs EXPO Centre (Siddhartha Hall)

Product EXPO visit

1630 – 1700 hrs Tea/Coffee break

1700 – 1715 hrs Hall – Kalinga

Spotlight: Transformation to the Cloud

Speaker:• P.R. Venketrama Raja, Chairman & MD, Ramco Systems

Moderator: M. R. Rangaswami, Co-Founder, SandHill Group LLC.

1715 - 1800 hrs Hall – Kalinga

Session vii: Keynote Coagulate to Critical Size: Extending the cloud ecosystem Speaker:• Polly Sumner – Chief Adoption Officer, Salesforce.com

Chair: Diwakar Nigam, MD – Newgen Software.

1800 - 1815 hrs Hall – Kalinga

Day 1 Closing note by Arvind Jha – Movico Technologies


NASSCOM EMERGE Eco-System Awards 2010 ceremony


Entertainment Evening - Vikram Sathaye & group

Product Demos EXPO Centre (Siddhartha Hall) Facilitated by Vijay Anand – The Startup Guy


Day 2, November 11th, 2010 CEO Breakfast (ENtry By iNvitatiON ONly)Hall - BOardrOOM0800 – 0845 HrS – Will SOftWarE PrOduCtS BE tHE NEXt WavE Of iNdiaN it. MOdEratEd By M.r. raNGaSWaMi - CO-fOuNdEr, SaNdHill GrOuP llC.

0900 - 0915 hrs Welcome Address

• Harsh Manglik – Chairman, NASSCOM, Chairman & Geography Managing Director, Accenture (India)


Session viii: Keynote – The New Internet: An Economy of scale and partnership

Speaker: • Carol Bartz, CEO, Yahoo! Inc

Moderator: Pradeep Kar – Chief Microlander, Microland Ltd


Session iX: Plenary – Bootstrapping using services/consulting and generating the flywheel effect

Speaker: •Dr. Frank H Levinson, Founder and MD of Small World Group, PTE LTD

Moderator: Dr. Anand Deshpande - Founder and Managing Director at Persistent Systems

1100 - 1130 hrs Tea/Coffee Break – EXPO tour

1130 - 1230 hrs Special Session(i): Hall – Grand Ballroom 5 Things a seed/angel investor is looking for in a venture

Speakers:• Rehan Khan – Board Advisor, Innvovize Tech

• Praveen Chakraborty – COO & MD, BNP Paribas Securities

• Amit Gupta – Founder & VP, InMobi

• Shirish Deodhar, CEO, Innovize Tech

Moderator: Indus Khaitan, General Partner – Morpheus Ventures

Special Session(ii): Exploring Gov/Quasi-gov funding sources

• Yuvraj – NSDC,

• Manish – Kitven

• Mohan Rao - DST/TePP

• R. Dharmaji - SIDBI

Moderator: Suresh Narasimha, CEO TeliBrahma

Session X: track Panel Convention Hall Creating Passionate Users

Speakers:• Shalin Jain, CEO, Tenmiles

• Rohit Nadhani, CEO, Webyog

• Yusuf Motiwala, Founder & CEO TringMe.

• Dr. Sridhar Vembu, CEO, ZOHO Corp.

Moderator: Kishore Mandyam - CEO, ImpelCRM

Workshop: Hall - ChanakyaProducts Going Global

Speakers:• Pallav Nadhani, CoFounder - FusionCharts

• Mark Iverson - Group Vice President, DigitalRiver

• Pari Natarajan - CEO, Zinnov LLC,

• Hanuman Tripathi - CEO & MD, Infrasoft

• Ajay S. Sharma, CoFounder – Srishti Soft

• Manav Garg – CEO & Founder, Eka Software

Moderator: Vidya S. Nath - Global Industry Manager, Digital Media, Frost & Sullivan

1230 - 1330 hrs EXPO Centre (Siddhartha Hall)

Product EXPO Visit Open Discussion

Hall - Sutra Needs of Product Startups

Host: Dorai Thodla – CEO, iMorph Inc

1330 - 1430 hrs Networking lunch

1430 - 1530 hrs Session Xiii: Hall – Grand Ballroom track Panel - Weapons to fight with 800 pound Gorillas: Open Source and Cloud

Speakers:• Venkat Panchapakesan – VP, Google

• Niranjan Maka – Managing Site Director, VmWare India

• Simone Brunozzi – Technology Evaneglist, Amazon Web Services

• Jeff McNaught – CMO, WYSE Technology

• Hemir Doshi – Co-founder and Vice President, IDG Ventures

Moderator: Shailendra Singh, Managing Director, Sequoia Capital

Workshop: Convention Hall7 Ways to milk your SaaS/Cloud Product

Speaker: Dr. Sridhar Vembu – CEO, ZOHO Corp.

Chair: Hemir Doshi Co-Founder & Vice President, IDG Ventures

Workshop: Hall - ChanakyaReal-World of High tech Product Management

Speaker: Gabriel Steinhardt - Managing Director, Blackblot (India Partner – Confianzys)

Chair: Aditiya Mishra – Co-founder, HeadStart

1530 - 1600 hrs Tea/Coffee Break


layOut PlaN fOr NaSSCOMPrOduCt CONClavE & EXPO 2010


Plenary panel – Getting to Plan B - Where you start, is probably not where you will end up

Speaker:• Sharat Saran – President & CEO, On24 Inc

Moderator: Subinder Khurana, VP and Practice Leader, Enterprise Analytics at Cognizant


Session Xiv: Plenary Session - Debunking 5 myths of Lean Startups

Speaker:• Vivek Wadhwa, Director of Research, Center for Entrepreneurship and Research, Duke University

• Mukund Mohan, CEO, BuzzGain

Chair-person: Ashish Gupta, Managing Director, Helion Advisors


Closing remarks by Sharad Sharma, Chair – NASSCOM Product forum & the Program Team

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The Faction of Exhibitors


8K MilES

8KMiles is an internet company that is focused on building solutions, consulting and migration services around Cloud Computing. 8KMiles is an Amazon Web Services System Integration partner.http://www.8KMiles.com/cloud [email protected]

adaPtivE MarKEtiNG

Adaptive Marketing is the Finishing school that prepares product professionals to become truly groomed product managers through hands-on exercises, real world case study discussions and practical best practice templates.www.adaptivemarketing.in [email protected]

BMC SOftWarE

Recognised as the leader in Business Service Management, BMC offers a comprehensive approach and unified platform that helps IT organisations cut cost, reduce risk and drive business profit. For the four fiscal quarters ended June 30, 2010, BMC revenue was approximately USD 1.92 billion. www.bmc.com/cloud [email protected]

CONfiaNzyS

Confianzys is a focused entity helping Technology Entrepreneurs to conceive and build ‘market-driven’ breakthrough products and scale globally using the Product Management, Customer Management and Marketing Management principles.www.confianzys.com [email protected]

CrEativE riOt

Creative Riot Software is a product oriented green software development company that graduated from an alliance between the Centre for Innovation, Incubation and Entrepreneurship (CIIE) at IIM Ahmedabad and Microsoft Corp., India. Currently supported by the CIIE.www.creativeriot.com [email protected]

diGital rivEr iNC

Digital River’s e-commerce solutions, which are customisable, affordable and as unique as your company, include the proven features you’ll need to launch your global e-business.http://www.digitalriver.com [email protected]

Exhibitors Profile

CREATIVE RIOT SOFTWARE TM


diMENtriX tECHNOlOGiES

Dimentrix Technologies focuses on building Products and Solutions to enable and assist in Data Leak Prevention (DLP), Forensics and Fraud detection with strategic focus on Databaseswww.dimentrix.com [email protected]

EdlOG

Edlog is a learning solutions company with a focus on delivering engaging learning solutions and content strategies that are designed to enable organisational initiatives and drive business growth. sectors: BFSI, Education, IT/ITES (Special focus on product companies), Retail and Telecom.www.edlog-solutions.com [email protected]

fuSiON CHartS

FusionCharts helps you create stunning charts for web and enterprise applications. It is the industry’s leading enterprise-grade charting component with 17,000 customers and 330,000 users.http://www.fusioncharts.com [email protected]

GrEytiP SOftWarE

Greytip Software is an HR and Payroll Software solutions company. These solutions are available in an on-premise and an on-demand (SaaS) model. Greytip’s solutions are used by more than 500+ organisations and enable processing of 3,50,000+ payslip every month.http://www.greytip.com [email protected]

iNfraGiStiCS

The world leader in user interface development tools and experts in the User Centric Design, empowers developers to build and style User Interfaces for developing killer apps — applications with extreme functionality, complete usability and the “wow-factor!”www.infragistics.com [email protected]

HayaGriva SOftWarE

Hayagriva Software is engaged in the development of products in the area of PIM (Personal Information Management) for use worldwide. Products aim to enhance the productivity of a computer user, and improve the way he works, learns, or seeks entertainment.www.yopedia.com [email protected]

ida SiNGaPOrE

IDA is a Singapore Government agency that aims to cultivate a vibrant and competitive infocomm industry, through innovative infocomm technology development, deployment and usage in [email protected]

iNjOOS

Injoos is an Enterprise 2.0 collaboration platform that fosters innovation and improves productivity by combining the power of social networks, document, project and knowledge management tools.www.injoos.com [email protected]

FusionCharts v3


iNNOvizEtECH

Innovizetech Software’s patent-pending product, Sapience, addresses the vital organisation need of people efficiency, by automatically sourcing and analysing Enterprise Effort and Time Productivity.www.innovizetech.com [email protected]

KENdra BuSiNESS tECHNOlOGiES

A Company with a unique business model, having innovative products in the areas of recruitment management (Resumefox), Mind Mapping (Mindpresto) and CRM (Leadspresto).www.resumefox.net [email protected]

Ma fOi raNdStaNd

Ma Foi Randstad is an international HR service provider. Started in 1992, the company has grown into a full spectrum HR services provider for clients worldwide. Generated career opportunities for more than 3, 00,000 individuals in 36 countries, and has worked for over 250 Fortune 500 organisations.www.mafoirandstad.com [email protected]

MEraEvENtS.COM

Meraevents.com, First Indian web based portal dedicated to events, conferences, exhibitions and trade fairs. We offer many unique features, which would change the way events are organised.meraevents.com [email protected]

MiCrOSOft

Microsoft BizSpark is a global program designed to accelerate the success of IT entrepreneurs through software support and create a vibrant IT ecosystem in the country. The program aims at providing Indian start-ups with software, support and visibility at a time in their lifecycles when they are most valuable and least affordable i.e. during their first three years, with no upfront costs and minimal requirements. [email protected]

NaviSrX

We ‘prescribe’ solutions to businesses to run their respective processes effectively and efficiently, thereby helping them ‘navigating’ their businesses to achieve their respective business goals.www.Navisrx.com [email protected]

NitMaN SOftWarE

Nitman Software is a product development company that provides easy to use products to simplify complex business processes. Nitman’s flagship product Talentpool is a recruitment software for corporates in India.http://www.nitman.co.in [email protected]

OHilE tECHNOlOGiES

Ohile Technologies deveops and markets products and services in web, mobile and embedded spheres. Focus: Cross Platform mobile apps in consumer and enterprise space with web-mobile convergence.www.ohile.com [email protected]


PEBBlE talK

PebbleTalk is an enterprise collaboration and social productivity solution. It is an Enterprise 2.0 solution that connects teams across geographies, enables effective communication and collaboration and seamlessly integrates with existing enterprise systems.www.pebbletalk.comsanthosh.thrivikraman@thinkcoretech.com

POSidEX tECHNOlOGiES

Posidex Technologies helps enterprises during the process of Customer Data Integration, Data Quality Management and Master Data Management on its PrimeMatch™ technology platform for Entity Resolution and Analytics.www.posidex.com [email protected]

raMCO SyStEMS

Ramco Systems, part of the USD 875 Million Ramco Group, is a leading IT company focused on consulting, product and managed services business. 100,000 users from 800+ customer organisations.www.ramco.com [email protected]

SOCiallyON

SociallyOn provides services to make businesses and people interact and connect. They offer social media services and solutions dedicated to help you reach current consumers, drive new leads, and cultivate your business through social media.http://sociallyon.com/ [email protected]

SafENEt iNC.

Founded in 1983, SafeNet is a global leader in information security. SafeNet protects its customers’ most valuable assets, including Identities, Transactions, Communications, Data and Software Licensing, throughout the data lifecycle. More than 25,000 customers. www.safenet-inc.com. [email protected]

SriSHti SOftWarE

Srishti Software is an innovative and rapidly expanding software house providing leading-edge technology solutions in Content Monetisation across all New Media (Web, Mobile, eReaders, iPad, and many more), KREATIO and Healthcare (PARAS) domains. www.srishtisoft.com [email protected]

tEaM Buddy

Team buddy Technologies LLP, is a product driven Technology Company, owned by Core IT and Functional Professionals, successfully making the project execution easy.www.teambuddytech.com [email protected]

R

Srishti Softwareprogress through creation...


tHOuGHtWOrKS StudiOS

ThoughtWorks Studios is a global leader in Agile application lifecycle management (ALM) tools and advanced Agile training - designed exclusively for enterprise-wide Agile development success.http://www.thoughtworks-studios.com/ [email protected]

uNiquE idENtifiCatiON autHOrity Of iNdia (uidai)

The Unique Identification Authority of India will issue a unique identification number (UIDAI) that can be verified and authenticated in an online, cost-effective manner, which is robust enough to eliminate duplicate and fake identities.www.uidai.gov.in [email protected]

valuE viSiON tECHNOlOGiES

ValueVision Technologies is an Enterprise Software company with its flagship, Humane, a Human Capital Management product. Humane helps you convert your Human Resources into be Human Capital.http://www.valuevisiontech.com/ [email protected]

zOHO COrP

Founded in 1996, ZOHO Corporation has a broad portfolio of elegantly designed products and web services. ZOHO Corp provides solutions to multiple market segments including OEM’s, Government, education, small and medium-size businesses. https://www.zoho.com/ [email protected]


The Set of Sponsors


Ms. Sunanda ambardar ChakDirector - MarketingCa (india) technologies Pvt ltdGround Floor, Vibgyor Tower, Plot C-62G Block, BKC, Bandra (E)Mumbai 400051Maharashtra, India

Tel: 91 22 66413800 Mobile: 91 9820028801Fax: 91 22 66413810Email: [email protected]: www.ca.com/in

Mr. Gopal iyengarManager Marketing (SaaS)ramco Systems ltdNo. 64, Sardar Patel RoadTaramaniChennai 600113Tamil Nadu, India

Tel: 91 44 30904931 Mobile: 91 9840048378Fax: 91 44 22201859Email: [email protected]: www.ramcoondemand.com

Platinum Sponsors

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CA Technologies (NASDAQ: CA) is an IT management software and solutions company with expertise across all IT environments – from mainframe and physical, to virtual and cloud. CA Technologies manages and secures IT environments and enables customers to deliver more flexible IT services. CA Technologies’ innovative products and services provide the insight and control essential for IT organisations to power business agility. The majority of the Global Fortune 500 relies on CA Technologies to manage their evolving IT ecosystems. Follow CA Technologies on Twitter at www.twitter.com/cainc.

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Ramco Systems, a part of the USD 800+ million Ramco Group, is a leading IT company focused on consulting, product and managed services business. Established in 1989, Ramco Systems is headquartered in Chennai with 14 offices spread across India, US, Europe, Middle East and APAC. The company focuses on providing innovative business solutions that can be delivered quickly and cost-effectively in complex environments. Ramco has over 100,000 users from 800+ customer organisations, globally since inception.

Ramco’s key differentiator is its innovative approach to develop products through its revolutionary enterprise application assembly and delivery platform - ramco virtualWorkstM. Ramco Systems has seven major product suites – Ramco Enterprise Suite, Ramco Enterprise Asset Management Suite, Ramco Aviation, ramco Ondemand ErP, Ramco Business Information Management Suite, Ramco Enterprise Process Suite, and Ramco Mining. A strong domain knowledge coupled with proven implementation expertise enables Ramco to provide specialised solutions in verticals such as Manufacturing, Real Estate & Construction, Energy & Utilities, Logistics, Service, BFSI, Aviation, Government and Defense.

Ramco Systems has been assessed for ISO 9001:2008, ISO 27001:2005 information security standards, SEI CMMI SW 1.1 at Maturity Level 5 in 2005 for the development and maintenance projects. Ramco’s BPO unit is SAS 70 Type II certified.


Mr. Srikanth KarnakotaDirector – ISV & S+S StrategyMicrosoft Corporation india Private ltd‘Signature’ Building. Ground & 1st Floor Block EEmbassy Golf Links Business Park, Off. Intermediate Ring Road,DomlurBangalore 560071Karnataka, India

Email: [email protected]: www.microsoft.com/india/msindia

Mr. Sarv SaravananVice President & Managing Director, India Center of ExcellenceEMC data Storage Systems india Pvt ltdBagmane World Technology Center – SEZ, MahadevapuraK R Puram, Doddanekundi VillageBengaluru 560048Karnataka, India

Tel: 91 80 67375000 Fax: 91 80 67376000Email: [email protected]: www.emc.com

Gold Sponsors

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Microsoft BizSpark is a global program designed to accelerate the success of IT entrepreneurs through software support create a vibrant IT ecosystem in the country. The program aims at providing Indian startups with software, support and visibility at a time in their lifecycles when they are most valuable and least affordable i.e. during their first three years, with no upfront costs and minimal requirements; • Get Software: Fast and easy access to Microsoft’s full-featured development tools, platform technologies, and production licenses of server products • Get Support: Professional support from Microsoft and BizSpark Network Partners around the world to facilitate them with a wide range of support resources for software startups • Get visibility: A dedicated Website, the BizSparkDB, which highlights promising companies from around the world every day. Through their relationship with Microsoft and BizSpark Network Partners, startups will achieve global visibility to an audience of potential investors, clients and partners.

the program has impacted 1300 startups since its launch in india since december, 2008Company Profile: Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device. Microsoft Corporation India Private Ltd is a subsidiary of Microsoft Corporation USA. It has had a presence in India since 1990 and currently has offices in 16 cities - Ahmedabad, Bangalore, Chandigarh, Chennai, Coimbatore, Hyderabad, Indore, Jaipur, Jamshedpur, Kochi, Kolkata, Lucknow, Mumbai, Nagpur, New Delhi, and Pune.

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EMC Corporation [NYSE:EMC] With 2009 revenues of USD 14 billion and approximately 43,000 employees, EMC is the world’s leading developer and provider of information infrastructure technology and solutions that enable organisations of all sizes to transform the way they compete and create value from their information.

We design, build and manage flexible, scalable and secure information infrastructures with which our customers are able to intelligently and efficiently store, protect, and manage information so that it can be made accessible, searchable, shareable and ultimately, actionable.

EMC information infrastructure is used as the foundation for implementing information lifecycle management strategies, securing critical information assets, leveraging content for competitive advantage, automating data center operations, reducing power and cooling costs, and more. By integrating our information infrastructure and virtualisation technology, we are able to successfully lead customers on the journey to a greener, more cost-efficient private cloud.

Our differentiated value comes from: our sustained and substantial investment in R&D, our thousands of technical employees around the globe, the industry’s broadest portfolio of systems, software and services, our ability to create total integrated solutions – all designed by us – and our commitment to delivering the best Total Customer Experience in this or any other industry.

EMC Corporation’s India Center of Excellence is based in Bangalore, Karnataka.


Mr. Sunder MadakshiraVice President - Marketing and CommunicationsSaP labs india138, Export Promotion Industrial ParkWhitefieldBangalore 560043Karntaka, India

Tel: 91 80 41396947 Mobile: 91 9845158217Fax: 91 80 43296565Email: [email protected]: www.sap.com

Ms. anna SorianoAPAC Channel Sales & MarketingWyse technologyLevel 6, 69 Reservoir StreetSurry Hills 2010NSW, Australia

Tel: 61 2 8218 2137 Fax: 61 2 8588 1203Email: [email protected]: www.wyse.in

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from Walldorf to Wall Street: the SaP Success Story

As the world’s leading provider of business software, SAP delivers products and services that help to accelerate business innovation for our customers. We believe that doing so will unleash growth and create significant new value – for our customers, SAP and, ultimately, entire industries and the economy at large. Today, customers in more than 120 countries run SAP applications – from individual solutions addressing the needs of small businesses and midsize companies to suite offerings for global organisations.

Founded in 1972, SAP has a rich history of innovation and growth as a true industry leader. SAP currently has sales and development locations in more than 50 countries worldwide and is listed on several exchanges, including the Frankfurt Stock Exchange and NYSE under the symbol “SAP”.

Helping Companies Become Best-run Businesses

Our vision is for companies of all sizes to become best-run businesses. In today’s challenging business environment, best-run companies have clarity across all aspects of their business, which allows them to act quickly with increased insight, efficiency and flexibility. By using SAP solutions, companies of all sizes – including small businesses and midsize companies – can reduce costs, optimise performance and gain the insight and agility needed to close the gap between strategy and execution. To help our customers to get the most out of their IT investments so that they can maximise their business performance, our professionals deliver the highest level of service and support.

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Wyse Technology is the global leader in Cloud Client Computing. The Wyse portfolio includes industry-leading thin, zero and cloud PC client solutions with advanced management, desktop virtualisation and cloud software supporting desktops, laptops and next generation mobile devices. Cloud client computing replaces the outdated computing model of the unsecure, unreliable, energy-intensive and expensive PC, all while delivering lower TCO and a superior user experience. Wyse has shipped more than 20 million units and has over 200 million people interacting with their products each day, enabling the leading private, public, hybrid and government cloud implementations worldwide. Wyse partners with industry-leading IT vendors, including Citrix®, IBM®, Microsoft, and VMware® as well as globally-recognised distribution and service partners. Wyse is headquartered in San Jose, California, U.S.A., with offices worldwide.


Mr. Hemir doshiVice PresidentidG ventures india advisors Pvt ltd7B, 7th Floor, Sobha PearlNo. 1, Commissariat RoadBangalore 560025Karntaka, India

Tel: 91 80 40434836 Fax: 91 80 41329226Email: [email protected]: www.idgvcindia.com

Lead VC Partner

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IDG Ventures India is a USD 150 Million early-stage venture capital fund investing in technology-related product and services companies. The fund is part of IDG Ventures, a global network of technology venture funds with over USD 3.7 billion under management, over 220 investee companies and 10 offices across Asia and North America. IDG Ventures makes investments on behalf of its Limited Partners, including its principal investor and sponsor, International Data Group (IDG), the world’s largest IT media company. By combining the IDG platform – an unparalleled combination of global publishing, market research (IDC), and conferences and exhibition resources - with years of hands-on experience in early-stage company building, IDG Ventures helps its investee companies understand their markets better and penetrate them faster than their competition.

Leading technology companies that IDG Ventures has invested in include BabyCenter, F5 Networks, Netscape, Service Metrics and VA Linux in North America and Baidu, Ctrip, Sohu, Tencent and VinaGame in Asia.

Our India portfolio consists of 3D Solid Compression, Apalya, Aujas Networks, ConnectM, iCreate, iViZ, Kreeda, Manthan Systems, Myntra, Ozone Media and Perfint.

Ms. arathi vedanthamDirector, Eventsyahoo! india research & development”Torrey Pines”, Embassy Golf LinksInner Ring RoadBangalore 560071Karntaka, India

Tel: 91 80 30774444 Fax: 91 80 30774455 Email: [email protected] Web: http://in.careers.yahoo.com/

Innovation Partner

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Yahoo! India R&D was established with a mission to deliver product and technology innovation to create a significant business impact globally. The organisation has invested in specialist talent in key areas like product managers, user experience designers, architects, developers, program managers, quality engineers, service engineers and researchers, to build a world-class team in India.

Yahoo! India R&D engages in end-to-end product development from concept through launch. The research arm, called Yahoo! Labs, focuses on basic and applied research in the areas of next-generation search, advertising and large-scale computing systems.

The centre made 191 patent submissions last year and has undertaken end-to-end development of more than 20 products to provide best-in-class consumer experiences and online advertising products for both global and emerging markets. Some of its well-known products include Yahoo! Cricket, OMG, Helium, Vertex, NGD Marketplace etc.


Mr. andrea StoneHead of MarketingComviva technologies ltdA-26, Info CitySector 34Gurgaon 122001Haryana, India

Tel: 91 124 4819000 Mobile: 91 9818650410Fax: 91 124 481 9777Email: [email protected]: www.comviva.com

Delegate Bag Sponsor

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Comviva is the global leader in providing mobile solutions beyond VAS, enriching the lives of over 600 million mobile subscribers globally. The company offers extensive portfolio of solutions that address operator goals of improving cost structures, enhancing customer lifecycle value and driving revenue.

Comviva transforms operators’ VAS delivery by creating solutions that optimise performance whilst rationalising opex and capex investment.

Comviva draws on its extensive experience of deploying solutions to operators in over 85 markets globally to develop effective approaches to transforming business performance.

Mr. vijay Shekhar SharmaManaging DirectorOne97 Communications ltdB-121, Sector 5Noida 201301Uttar Pradesh, India

Tel: 91 120 4770116 Mobile: 91 9810098197Email: [email protected]: www.one97world.com

Badge & Lanyard Sponsor

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One97 Communications Limited is India’s leading Mobile Value Added Service Company.

One97’s Innovative mobile content, messaging, commerce services and made-to-order network applications offer new revenue streams to telecom operators. Working closely with service providers and enterprises, it offers customer lifecycle management and mobile marketing to enhance their profitability. Championing speed of delivery, One97 thrives on its widely deployed telecom applications service platform to deliver scalable, flexible and customised services. Funded by Intel Capital (Mauritius) Limited, SAIF and SVB India Capital Partners. One97 also invests and incubates new mobile technologies start-ups.

One97 Communications was founded in 2000 by Mr. Vijay Shekhar Sharma, the Company’s Managing Director and Promoter.


Mr. Mark iversonGroup Vice President, GlobalDirectdigital river, inc9625 W 76th StreetEden Prairie 55344MN, United States

Tel: 1 952 2531234 Mobile: 1 612 6690613Fax: 1 952 2538497Email: [email protected]: www.digitalriver.com

Networking Lunch Sponsor

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Digital River Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximise online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America.

Mr. raja GanapathyVice President MarketingSequoia Capital india advisors Pvt ltd902, Nicholas Piramal Towers, Peninsula Corporate ParkGanpatrao Kadam Marg, Lower ParelMumbai 400013Maharashtra, India

Tel: 91 22 40747272 Fax: 91 22 40747271Email: [email protected]: www.sequoiacap.com

CIO Track Sponsor

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Sequoia Capital India currently manages funds capitalised at close to USD 1.8 billion and invests across venture, growth and late stage opportunities. It takes a long term view on investments and plays the role of an active, value added partner to entrepreneurs, business families and management teams. Over the last 8 years, Sequoia Capital India has invested in more than 50 Indian companies including Applabs, Comviva (Bharti Telesoft), Café Coffee Day, Dr Lal Pathlabs, Firstsource, Idea Cellular, Just Dial, Quickheal, Shaadi.com and SKS Microfinance. Sequoia Capital India operates out of offices in Bangalore, Mumbai and New Delhi.

Globally, Sequoia Capital has an unparalleled track record of partnering with entrepreneurs to create global market leaders. Sequoia Capital has been an early investor in companies such as Google, Cisco, Yahoo, YouTube, Oracle and Apple Computers. Sequoia Capital maintains dedicated teams in the US, China, India and Israel.


Mr. vikram M dPrograms SpecialistGoogle indiaDivyasree Omega, Plot No: 13KondapurHyderabad 500081Andhra Pradesh, India

Tel: 91 40 66193600 Mobile: 91 9866072201Email: [email protected]: www.google.co.in

Mr. Keshav PrakashDirector of Salesinfragistics india Pvt ltdNo. 605-606, 6th Floor, Prestige Meridian-1No. 29, M G RoadBangalore 560001Karntaka, India

Tel: 91 80 41518040 Mobile: 91 9900214909Fax: 91 80 41518049Email: [email protected]: www.infragistics.com

Associate Sponsors

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Google is not a conventional company, and we don’t intend to become one. Our mission – to organise the world’s information and make it universally accessible and useful – requires exceptional thinking and technical expertise. Google has offices around the globe, from Bangalore to Zurich; regardless of where we are, we nurture an invigorating, positive environment by hiring talented, local people who share our commitment to creating search perfection and want to have a great time doing it.

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As the world leader in user interface development tools and experts in the User Centric Design, Infragistics empowers developers to build and style User Interfaces that are the foundation for developing killer apps— applications with extreme functionality, complete usability and the “wow-factor!”

Infragistics enables immersive user experiences and rich data visualization in line of business applications across all .NET platforms — Windows Forms, WPF, ASP.NET and Silverlight, with innovative UI components; a range of value-added services including UI testing tools, support, training and consulting; and UX tools-Quince and Quince Pro.


Mr. richard HarshmanRegional Sales Manager, Asia Pacificamazon asia-Pacific resources Pvt ltd30 Cecil Street, Level 15Prudential TowerSingapore 049712

Tel: 65 6232 2060 Mobile: 65 9125 4603Email: [email protected]: http://aws.amazon.com

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Amazon Web Services LLC (“AWS”), an Amazon.com company, offers a completely new way to run virtually any business that uses technology. Since officially launched in 2006, AWS has enabled developers and hundreds of thousands of companies of all sizes across 190 countries easy access to AWS suite of infrastructure web services to build their businesses and run their applications in the cloud. Companies incur no up-front expenses or long-term commitments, turn capital expense into variable operating expense, pay only for what is used, add or shed resources quickly, free up scarce engineering resources from the undifferentiated heavy lifting of running their own infrastructure. AWS helps customers focus on work that truly differentiates their business, rather than worrying about the infrastructure.

Mr. ramesh loganathanVP (Products) & Center HeadProgress Software development Pvt ltdiLabs Centre, 4th Floor, No. 18, Software Units LayoutHitech City, MadhapurHyderabad 500081Andhra Pradesh, India

Tel: 91 40 40082000 Mobile: 91 9849042997Email: [email protected]: www.progress.com

Program Guide Sponsor

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Progress Software Corporation (NASADAQ: PRGS) provides application infrastructure software for the development, deployment, integration and management of business applications. Progress Software Corporation has over 1,870 employees in over 90 countries and is headquartered in Massachusetts, USA. It has development centers in many countries the second largest being located at Hyderabad, India.

PSI is structured on a Centre of Expertise (COE) based model, where groups are in line with technology horizontals that work on multiple products/components. Present COEs include Eclipse based Development tools, Web based management tooling and Adapters.

Progress Software Corporation builds industry leading Infrastructure Spanning Application Software, SOA and Data Infrastructure. PSI has a major contribution in the development of products which includes: Sonic, Actional, DataXtend, DataDirect, OpenEdge and Apama.

As a workplace, PSI attempts to build a culture that is stimulating, fulfilling and entertaining, where employees have the freedom to work, lead teams and demonstrate performance. Individuals are encouraged to have larger-than-work pursuits such as open source projects, participating in technology forums and time off for doctoral work.

Engineers at PSI constantly explore new technologies, prototyping solutions before even opportunities arise within the Product plans. This thought is regularly shared in tech talks and seminars organised in this region.

Associate Sponsors


Ms. Mangal d KarnadHead – Corp Commtally Solutions Pvt ltdAMR Tech Park II, No. 23 & 24, Hongasandra (Next to Oxford College), Hosur Main RoadBangalore 560068Karntaka, India

Tel: 91 80 66282559 Mobile: 91 9902016165Fax: 91 80 30228775Email: [email protected]: www.tallysolutions.com

Mr. Gowrish PrabhuHead - Marketinginfrasoft technologies limitedSDF III, Unit No. 86 – 87SEEPZ, Andheri (East)Mumbai 400093Maharashtra, India

Tel: 91 22 67764000 Mobile: 91 9619226664Fax: 91 22 67764040Email: [email protected]: www.infrasofttech.com

Conference T-Shirt Sponsor

Conference Notepad Sponsor

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Since its inception in 1986, Tally Solutions has simplified business processes and enhanced the productivity of small and medium-scale enterprises with its powerful business accounting and inventory management software.

The company’s tremendous progress is validated by various research agencies and media houses who have named Tally as one of the fastest-growing software product companies in India.

Guided by its core philosophy ‘Power of Simplicity’, Tally Solutions has pioneered the code-less concept in accounting and business management software and continues to improve by leveraging new technologies to offer innovative features and capabilities.

The sphere of operations currently spans the Middle East, Africa, the Indian sub-continent, Asia-Pacific and the UK.

For its simplicity in use, versatility in its technology – Tally has been the recipient of a number of awards and accolades - the prestigious IT National Excellence Award; 360 Magazine’s Golden Rhino Award; Franchise Award for best in Education Coaching & Training; VARIndia Star Nite Award for Best Financial Software to name a few. the latest being the CrN Outstanding Channel Contribution award 2010.

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InfrasoftTech is a software products, solutions and services provider focused on BFSI sector. For over a decade now, InfrasoftTech has been bringing about transformational change in the business models and size of the enterprises it serves. An SEI CMMi Level 5 company, ISO 27001 and ISO 9001:2008 certified company with product development experience of 2500+ years; we have positively impacted the businesses of over 200 clients globally.

InfrasoftTech’s OMNIEnterprise™ suite of solution includes – Core Banking Solution, Microfinance Solution, Anti money Laundering Solution, Lending Management and Islamic Banking & Finance Solution.

Our Consulting Services division delivers assured benefits of our proven global delivery model to our customers:

• In over 200 software services projects delivered in the last five years, our customers have benefited in launching improved productivity and reduced total cost of operations

• We provide a wide range of services, including architecture-based custom development and enhancement, Business Intelligence, Business Process Management, Migration and Integration Services, Content Collaboration,

• Customer Relationship Management, Data Management, Testing Services and Application Managed Services

InfrasoftTech’s corporate office is located in Mumbai, India and has offices and partners in Malaysia, Indonesia, Philippines, Cambodia, London, United Kingdom, Channel Isles, Dubai, Bahrain, Oman, Nigeria, Kenya, Ethiopia, Ghana and a growing presence in the Americas.


Mr. alok MittalManaging DirectorCanaan Partners508 Time Tower, Sector 28M G RoadGurgaon 122001Haryana, India

Tel: 91 124 4301841 Mobile: 91 9810648825Fax: 91 124 4301850Email: [email protected]: www.canaan.com

Ms. radhika SridharanManager – Corporate CommunicationSrishti Software applications Pvt ltdL-174, 6th Sector, HSR LayoutBangalore 560034Karnataka, India

Tel: 91 80 66143800 Mobile: 91 9845724013Fax: 91 80 41109064Email: [email protected]: www.srishtisoft.com

Networking Dinner Sponsor

Conference Pen Sponsor

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Canaan Partners is a global venture capital firm specialising in early-stage information technology and life sciences investments. Since 1987 Team of Canaan Partners does not just invest money in a company but also invest time, experience, intimate knowledge, wide connections and team approach in every venture we take on. Our goal is to create lasting partnerships with entrepreneurs and management teams who have the same drive to succeed as we do.

Canaan’s investment team works hand-in-hand with entrepreneurs to provide salient business advice and guidance. Each of our investors has had operating success before joining Canaan Partners. Using our collective experience in technology and healthcare, we guide our portfolio companies toward winning solutions.Most of us have worked together for more than 10 years; in an interconnected world, we rely on teamwork more than ever.

venture Catalysts

Canaan is committed long after the initial investment and we work hard to help companies grow over time. Over the years, Canaan has invested in more than 225 companies, many of them going on to become leaders in their respective industries. Our investment capabilities range from USD 4 million to USD 20 million, and we have the ability and the team to invest in any stage of development from seed financings to late stage investments.

We were early investors in Bharat Matrimony, CommerceOne, Match.com, DoubleClick, Northstart Neuroscience, acme Packet, and Peninsula Pharmaceuticals, along with dozens of other market leading companies.

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Srishti Software is a leading software products company providing cutting edge technology solutions in the twin areas of Content Monetisation across all New Media and Healthcare domains.

KrEatiO www.kreatio.in - Monetizing content across all New Media (Web, Mobile, ereaders, iPad and many more)

• Kreatio: Platform for Web Content Monetisation, Management and Publishing System delivering a fully functional web site • RAE: Registration, Authentication and Entitlement Rights Management for subscriptions of online media publications • LeadGen: Lead Generation platform using contents • MSM: Micro Sites Management by non IT professionals for Events’ Micro Sites • Utilises the Power of 7 and the perfect 10 monetisation framework providing ‘Winner’s Edge’ for our clients.

ParaS www.parashmis.in – Healthcare Management information System

• Patient Administration System [PAS] along with, end-to-end, Revenue Cycle Management [RCM] & Customer Relationship Management [CRM] • Healthcare Centric ERP Systems - HR, Materials, Assets, Finance & Support • Ancillary Para Clinical Systems - LIS, RIS, PACS, Blood Bank, Cord Blood Bank, Eye Bank, Diet, CSSD & Therapy • EHR Centric Clinical Information Management System [CIMS] - Nursing, Clinician, Operation Theatre & ICUs • TeleMediCare, Disease Registry, Clinical Pathways & ISABEL Clinical Decision Support System [CDSS] • Portals - Patient, Consultant, Public Health & eHealth Governance Framework

R

Srishti Softwareprogress through creation...


Mr. ajay dhoundiyalCyber Media india limitedB-35 Sector-32, Institutional AreaGurgaon 122001Haryana, India

Tel: 91 124 4822222 Mobile: 91 9810690745Fax: 91 124 2380694Email: [email protected]: www.cybermedia.co.in

Media Partners

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CyberMedia is the largest specialty media house in South Asia and amongst India’s top five magazine publishers.

The group’s Media business includes 15 publications including Dataquest, PCQuest, Voice&Data, BioSpectrum (India and Asia), Living Digital, Global Services, DQ Channels, DQ Week (Delhi, Chennai, Mumbai and Kolkata), Voice & Data Connect, DARE and Hallsbury’s Law. The group has twelve websites led by www.ciol.com, India’s largest technology website. CyberMedia Events, the region’s largest organiser of IT events, conducts over 100 events every year. CyberMedia produces two knowledge based weekly TV programs. CyberMedia reaches out to a community of over 1.5 million people. Its brands have consistently been leading in their respective domains.

Its Media Services include IDC India, the leading IT and telecom research company in the region; and Content Matrix which provides through its operating units (TDA Group, Publication Services and CyberMedia Services) creative custom media solutions for today’s global marketplace ranging from global marketing programs and custom publications for enterprises to content management, editorial and production services for publishers.

Mr. vinay PGEvents ManagerSiliconindiaNo.124, 2nd Floor, Surya ChambersAirport Main Road, Murgesh PalyaBangalore 560017Maharashtra, India

Tel: 91 80 43402000 Mobile: 91 9886614363Fax: 91 80 43402010Email: [email protected]: www.siliconindia.com

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SiliconIndia is a 12-year old media firm.

Siliconindia magazine, published from Silicon Valley, USA. covers business, technology and entrepreneurship. Our readership builds from CiOs, CtOs, CEOs and market influencers like fund capitalists, technology adopters and analysts.

Our India magazine, the Smart techie, published from Bangalore, empowers technology leaders for tomorrow.

Over the last one decade, SiliconIndia.com has emerged as the most trusted source for news and information for professionals. The portal has a global ranking of No.4 in the it News & Media category. With over 3 million registered users, SiliconIndia.com is the fastest growing portal and is ranked among the top 120 websites most trafficked from india.

Siliconindia also organizes several events both in the u.S. as well as India. Our events have long delivered clear and intelligent insight into the critical trends shaping the future of technology. Our events are an ideal platform for marketers to connect with targeted, qualified communities of buyers and customers; delivering measurable results that help companies generate leads, shorten sales cycles and grow revenues. SiliconIndia Events, Website, and Magazine offer a powerful combination that empowers professionals to challenge convention and create the future.


Mr. aditya GuptaiGenero Web Solutions Pvt ltd201, Suryakiran ComplexSarojini Devi RoadSecunderabad 500003Andhra Pradesh, India

Tel: 91 40 64541054 Mobile: 91 9885023430Fax: 91 40 40211054Email: [email protected]: www.igenero.com

Social Media Partner

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A young bunch of individuals, we are what you might want to describe as an epitome of ingenuity. We mainly offer services in the field of Web Services and Social Media. iGenero began its quest for internet immortality in 2009. In time, we have done loads of work and yet we manage to regain a childlike enthusiasm for every new project that comes our way, each and every time. Perfection is something we strive for, always. We are forever focused on creating unique and impacting spaces for companies to leverage and optimise their businesses online. Our emphasis lies in creating idea based online platforms to enhance and deliver core business bottom lines of organisations. From conceptualisation and designing online models to developing and implementing them and creating the right noise about it on the web, we assist organisations in every step on the way to create an effective and reliable online platform.

Mr. aditya MishraDirector & Co-FounderHeadStart Network foundationGolden Square Business Center, 102 Eden Park20, Vittal Mallya RoadBangalore 560001Karnataka, India

Tel: 91 9892937394 Mobile: 91 9967550984Email: [email protected]: www.headstart.in

Start-up Ecosystem Partner

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HeadStart Network Foundation is a NPO focused on the mushrooming start-up ecosystem in India. Our objective is to create more start-ups and make existing ones more productive.

Start-up Saturday is an initiative within HeadStart which brings together the local entrepreneurial ecosystem at a common platform on the 2nd Saturday of every month across eight cities – Bangalore, Mumbai, Delhi, Hyderabad, Pune, Kolkata, Chennai & Chandigarh.

Our online forum is one of the largest in India in terms of members and conversations on entrepreneurship and start-ups.

The USP of HeadStart that is the primary differentiator from every other similar organisation is that, we are a 100 per cent volunteer driven movement. Every one of our volunteer has a day job and is associated with start-ups at multiple levels.


Mr. Kaushik SatishManager, CommunicationsNational Entrepreneurship NetworkNo. 2, Regent Place, ThubarahalliVarthur Main RoadBangalore 560066Karnataka, India

Tel: 91 80 41689192 Mobile: 91 9886097807Email: [email protected]: www.nenglobal.org

Community Partner

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The nonprofit National Entrepreneurship Network was established in 2003 with a mission to create and support high-growth entrepreneurs, driving job-creation and economic growth in India.

NEN represents India’s largest, most vibrant community of new and future high-growth entrepreneurs. Today, NEN’s community comprises over 512 top-tier academic institutes, 1200 faculty leaders, 70,000 student members, and the newly-launching E Clubs for NEN Alumni and non-student members across several cities in India. NEN provides critical support to start-ups and early-stage entrepreneurs through high-impact mentoring; access to entrepreneurship education; fast-track access to incubation and funding; and learning tools and materials. In addition, NEN runs Entrepreneurship Week India, Asia’s largest entrepreneurship-awareness campaign. In 2010, E Week India featured over 4500 events engaging more than 600,000 participants.

NEN was co-founded by IIT Bombay; IIM Ahmedabad; BITS Pilani; SP Jain Institute of Management & Research, Mumbai; Institute of Bioinformatics and Applied Biotechnology, Bangalore.

It is an initiative of the Wadhwani Foundation, a philanthropic initiative of Dr. Romesh Wadhwani, Chairman of the Symphony Technology Group, and has offices in Bangalore and Mumbai.

Join our community: www.nen360.org

Mr. vikram BhaskarBusiness Development Managertenmiles CorporationJhaver Plaza, 1st Floor1A Nungambakkam High RoadChennai 600034Tamil Nadu, India

Tel: 91 44 28310000 Mobile: 91 9962807245Email: [email protected]: www.tenmiles.com

Registration Partner

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Tenmiles is a young and vibrant software development firm based out of Chennai, India.

From enabling the world’s best design agencies to churn out great screensavers and taking away the pain from customer support to making conferences sell out, Tenmiles makes software that works right, looks cool and, just like superman, once again saves the day.

With a client-base extending across the world, ranging from small-medium businesses to Fortune 500 companies, Tenmiles develops software products aimed at adding value to the manner in which businesses and individuals make use of the web.

These products include doattend, an online event registration service, Helpdesk Pilot, a web based customer support & ticketing application and TeamTalk, a secure corporate instant messenger.

doattend is the official registration partner for NASSCOM Product Conclave 2010 and was instrumental in managing event registrations, selling tickets and providing delegates with a pleasurable registration process.


Mr. tapan GargCiO association of indiaP-1, Gem WellingtonAirport RoadBangalore 560017Karnataka, India

Mobile: 91 9972590368Email: [email protected]: www.cioindia.org

Supporting Partners

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The CiO association of india (Cai) is India’s leading independent organisation serving the interest of CIOs and IT Decision Makers in the country today. CAI serves as the leading voice of the Indian CIOs with industry, government, media and other bodies in the eco-systems. CAI is a not for profit body.

In partnership with Indian School of Business (ISB); CAI has recently launched an independent initiative; ‘the CiO academy’ to create the next generation of CIOs who will think beyond the traditional role of the IT organisation and guide their firms towards IT-enabled business transformation, innovation and global leadership.

The CiO research Center (CrC) is the latest independent initiative by the CAI founding team to provide in-depth research, analytics and advisory services to CIOs and Technologists. The CIO Research Center is focused on helping CIOs make the right technology decisions, both strategic and tactical. Thus, CRC helps CIOs add business value to their organisations as well as assisting technology providers with insights on how to serve their customers better.

The Indian CIO community and beneficiaries of the above independent organisations use GreatCiO (www.greatcio.com) as their niche on-line social network. In-fact today GreatCIO is the world’s largest social network of CIOs, CTOs and IT Leaders.

Mr. Shradha SharmayourStory.in503 B, Al Bahar Society170 Veer Savarkar Marg, Mahim WestMumbai 400016Maharashtra, India

Mobile: 91 9900096131Fax: 91 80 40977395Email: [email protected]: www.yourstory.in

Online Partner

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YourStory is the first comprehensive online media platform that profiles entrepreneurs from across sectors and across the country. With over 50,000 registered members, in a short span of time YourStory has become a part of Indian entrepreneurs and investors daily read. Two flagship property of YS are TechSparks and Sociopreneurship India.


Mr. thiyagarajan M Mobile Monday Bangalore trustNo. 57, KHB Colony, 5th BlockKoramangalaBangalore 560095Karnataka, India

Mobile: 91 9945491047Email: [email protected]: www.momob.in

PrOfilE

MoMoB is a community (an interest group) of professionals interested in the mobile industry in India. It is registered as a not for profit organisation and functions with voluntary efforts of participants, these efforts are coordinated by the founder trustee. It is recognised as a driver of an emerging mobile technology eco-system in India comprised of breed of mobile technology entrepreneurs, global investors and the new mobile technology adopters.

Ms. Padmaja ruparel Presidentindian angel Network301-302, 3rd Floor, Delhi Blue ApartmentsOn Main Ring RoadNew Delhi 110029Delhi, India

Tel: 91 11 40755713 Mobile: 91 9810069861Fax: 91 11 41628863Email: [email protected]: www.indianangelnetwork.com

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Indian Angel Network (IAN), India’s first and largest business angel network, brings together successful entrepreneurs and CEOs who comprise the who’s who of Indian industry. They share a passion to enable more early stage businesses to create scale and value. By focusing on startups, the network addresses the current acute lack of funds available to early stage companies.

Indian Angel Network currently has over 130 members drawn from across the country and some from overseas, including leading lights from diverse sectors (information on www.indianangelnetwork.com). Members include people such as Saurabh Srivastava, Pramod Bhasin, Raman Roy, Rajiv Luthra, Jerry Rao, Ashok Trivedi, Pradeep Gupta, Harish Mehta, Sunil Munjal, Arvind Singhal and institutions such as IBM, Intel, Sequoia Capital, etc. The Network has met with early successes and has already invested in 22 companies across sectors like IT, Intellectual Property, Mobile, Hospitality, Education, Consumer Internet, Robotics etc. And our investors have already started realising returns on their investment. The last one gave 5X return on their investment over a period of 15 months! The network has operations in Delhi, Bangalore, Mumbai and Pune.

The network represents a unique aggregator of thought leaders who have created huge disproportionate wealth and are agile decision makers. The membership represents the leaders from different industry sectors and domains and is a very distilled group of people who are focused on high networth investment options, strategic planning for companies and leading industry initiatives.


Supporting Partners

Mr. ashish SinhaPluGGd.inSamay Vihar, Sector-13RohiniNew Delhi Delhi, India

Tel: 91 11 47542574 Mobile: 91 9560144744Email: [email protected]: www.pluggd.in

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Pluggd.in (Pi) is the place to see what’s going on deep inside the rice fields and animal sheds these days. We showcase the upcoming technology and business start-ups from Asia (India, China, Bangladesh, Singapore and more) who have the potential to become Google(s) and Twitter(s) of tomorrow.

Our readership is primarily composed of entrepreneurs, VCs, techies, Business Grads etc; and we work closely with the entrepreneurial community to help building kickass stuff! And if you are one of those who are ticking with energy to explode in the near future, pluGGd.in will definitely find you.

Mr. amarinder SinghOpen Coffee Club BangaloreA-109, MayFlower, Brigade MillenniumJ.P. Nagar, 7th PhaseBangalore 560078Karnataka, India

Tel: 91 80 41301242 Mobile: 91 9343171420Email: [email protected]: http://bangaloreocc.blogspot.com

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Essentially Open Coffee Club is a global cult for people who love start-ups to hang out and meet.

OCC Bangalore is a strong grassroots community of aspiring and early stage entrepreneurs and entrepreneurship enthusiasts. It is also an inclusive community platform for other key constituents: early stage companies, established entrepreneurs / technology companies, funds, investors and bankers, professionals and technologists, freelancers and consultants, designers, media folks, students and service providers to the ecosystem.

OCC Bangalore is a place to meet and share with your peers, mutually solve problems and share joy, learn from those you look up-to (and with others in the ecosystem), especially with whom you are not able to reach and connect for whatever reasons such as lack of access, time, awareness, etc. It is also the right forum when successful entrepreneurs and such others want to give back to society and nurture the aspiring entrepreneurs of immediate tomorrow.

OCC Meets: Includes various effective formats and un-conference improvisations: Generic Meets, Theme / Guest Meets, Special Meets and Coffee Table Meets. These meets bring lots of energy together, synthesise value and help entrepreneurs connect the dots.

unique OCC initiatives

• OCC Mobile App Incubation Program: Helping and accelerating OCC members build and monetise mobile apps along with existing ‘OCC Member Mobile Development Companies’.

• OCC Co-founder Hunt and Team Building Program: Helping entrepreneurs build Start-up Teams.


Mr. ravindranath P Executive Directorthe indus Entrepreneur Bangalore Chapter3rd Floor, A-Wing, Divyasree ChambersLangford RoadBangalore 560025Karnataka, India

Tel: 91 80 41474567 Mobile: 91 9844090915Fax: 91 80 41474570Email: [email protected]: www.bangalore.tie.org

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The Indus Entrepreneurs (TiE) is a global not-for-profit organisation focused on promoting entrepreneurship. TiE helps budding entrepreneurs through advice, guidance and assistance from successful & experienced entrepreneurs and professionals.

Our greatest strength is our network through 53 cities in 13 countries (15 in India) with 15,000 members and more than 2,500 charter members that consists of many participants in the entrepreneurial ecosystem, successful and experienced as well as budding entrepreneurs, venture capital firms, angel investors, etc.

We make continuous efforts to interconnect this network that allows us to deliver real value to all our constituents.

The membership structure of TiE includes Charter Members, who are invited based on their accomplishments and willingness to help the next generation of entrepreneurs. The associate membership of TiE is open to anyone who pays nominal dues and can thus access the various activities and services that help them become better informed and connected entrepreneurs.

Charter members benefit and derive satisfaction by helping budding entrepreneurs. They also get opportunities to participate in start-ups as well as network with peers in the global business eco-system.

Associate members benefit from the education, knowledge, inspiration, guidance, mentoring and most importantly, the global connectivity that the TiE platform can provide.

Blog Partner

Mr. Nirav SanghaviFounder and CEOBlogadda.comB – 512, Kanara Business Center behind Everest GardensLaxmi Nagar Ghatkopar (E)Mumbai 400075Maharashtra, India

Tel: 91 22 25005771 Mobile: 91 9821235522Email: [email protected]: www.blogadda.com

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BlogAdda.com is the largest community of bloggers in India. We provide a platform to showcase Indian bloggers and help them promote to a large audience. BlogAdda has features that helps bloggers connect to other bloggers thereby forming a powerful network. For readers, there is a brilliant variety of content aggregated in a variety of useful forms.

BlogAdda helped organise the first ever bloggers meet with a political party on the eve of election in India and is also credited for the first Internet-Radio association in the country with Radio One, Mumbai for our famed Perky Tweets on twitter that currently generates more than 3000 humor tweets every week by the Indian twitter users. We are among the top 50 brands in India known for the most effective usage of Social Media and conversations on Twitter and Facebook. BlogAdda is associated with premier events across the country and were the only Media Partners from India to partner with Blog World Expo, the largest blogging and New Media conference at Las Vegas.

BlogAdda represents the Indian bloggers and is the voice of Indian Blogosphere.

International Youth CentreTeen Murti Marg ChanakyapuriNew Delhi 110 021, IndiaT 91 11 2301 0199 F 91 11 2301 5452E [email protected] www.nasscom.in

...To the USD 12 billion vision• Commemorating the growth and momentum of the Indian Software

Product Industry

• Bringing together the entire software product ecosystem together once again on 9th and 10th November 2011 to examine, look ahead at the prospective landmarks and the next set of challenges

• A perfect platform for the start-ups to gain from the stalwarts

• It’s all about building ideas into products, and products into business

• Be there.... Be in the evolving product space

One Step Closer..

NASSCOM productconclave10bro1nov-101101055815-phpapp02

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