Angelica de Vere VP Direct-to-Consumer Marketing Calistoga | St. Helena | Rutherford | Oakville | Yountville Napa | Lake Berryessa | American Canyon LegendaryNapaValley.com Napa Valley Destination Council Fiscal 2012 Plan & Opportunities Direct-to-Consumer Marketing
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Angelica de Vere VP Direct-to-Consumer Marketing
Calistoga | St. Helena | Rutherford | Oakville | Yountville Napa | Lake Berryessa | American Canyon
LegendaryNapaValley.com
Napa Valley Destination Council
Fiscal 2012 Plan & Opportunities Direct-to-Consumer Marketing
Consumer and Partner Communications Regular email communications to increase consumer engagement and build brand equity and sales • Auto-Trigger emails
Thank you for visiting the Legendary Napa Valley…
Welcome Back to the Legendary Napa Valley!
Restaurant Month in Napa Valley…
Consumer Communications
Areas of Focus: • Lifestyle Content • Upcoming Events • Links to our Partner Sites • Online Booking Engines • Special Offers and Promotions • Increase traffic to partner sites • Promotional offers
Consumer Communications -- Key Opportunities:
• 9000+ Consumer List • Increase data collection focus at all
consumer touch-points • Online • Mobile • Welcome Center • Partner list share
• Segment & Geo-target • Increase mid-week and off-peak
occupancy
Guest Services/Visitor Welcome Center
Welcome Center YTD • Days open: 85 • Visitor Count : 36,411
Lodging Desk Stats:
• Room Nights: 532 • Revenue: $81,748 • Average $ per booking: $153.66
Activities:
• Bookings: 38 • Revenue: $8,945
Retail Revenue: $30,100
Partnership Opportunities FY12
Integrated Online Reservations booking engine on LegendaryNapaValley.com & VisitMobile