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By-Jaya Dawar(066)Swati Luthra(054)Meenal Santani(039) Reenu Singh(045)

BEGINNING … Started: February 2007

Indian online shopping retailer of fashion and casual lifestyle products.

Headquarters in Bangalore.

Established by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena.

WHAT MAKES IT UNIQUE?

More than 100 brands User friendly websites Info centric buying and selling 24 hours all center Unique logistics Designs from latest seasons Brand exposition

AWARDS Announced as a winner of the Red Herring

Global 100 award. Awarded as CNBC - TV18 as one of the Hottest

Internet Companies of the Year at the Mercedes - Benz CNBC - TV18 Young Turks Awards.

Ranked among the top 10 e-commerce companies in India.

BUSINESS MODEL

Myntra.com is an aggregator of many brands Its business model is based on

procuring current season merchandise from various brands and making them available on the portal

Its Now or Never Variety is a Good Thing Let The Beauty Come Through

BUSINESS MODEL

Business to Customer (B to C) revenue model

CAPABILITIES

24 hr Shipping

Technological

Procurement

Outbound Logistics

Marketing and Sales

FEATURES

Deals and Specialties

Payment Options

Hassle Free ReturnPolicy

Customer Support

Tracking your Orders

MARKETING STRATEGY Myntra has successfully used social

networking websites Facebook , Twitter, Youtube, Pinterest, Google Plus to expand its customer base.

Myntra positions itself as a fashionable new age brand. It launches major marketing campaigns every year.

Myntra has used mostly viral marketing and internet for its popularity coupled with occasional discounts and referral discounts. It can be given a rating of 3/5.

MARKETING STRATEGY Myntra claims to be a cut above the rest since

it does not compel customers to exchange products and instead returns the money.

It is also going to launch a new tech application called the virtual trial room in the next few months.

VALUE CHAIN ANALYSIS

DISADVANTAGES Servers incapable of handling high traffic burst. Limited decentralization. Limited numbers search queries for the users. The actual product might differ from its display

image. Uniform quality of service is not ensured,

globally.

DISADVANTAGES(CONTINUED…)

Myntra.com is not dial-up friendly. It cannot ensure the reliability of the review. It follows a bad practice of copying the reviews

of old book editions to new book editions even though they have different content.

User cannot sell stuff on this website. No Pop-up Advertisements which is good

prospect to earn extra bucks.

SUGGESTIONS

Have servers capable for handling high traffic burst.

Deliver actual products as displayed. Ensure uniform quality of services globally. Be a dial-up friendly website. Enable users to sell stuff on this website. Pop-up Advertisements to earn more.

THANK YOU!!!