MyHIJAU Programme NOOR AKMAR SHAH Vice President Industrial Processes and Biodiversity Malaysian Green Technology Corporation
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MyHIJAU Programme
NOOR AKMAR SHAH
Vice President
Industrial Processes and Biodiversity
Malaysian Green Technology Corporation
OUTLINE
2 28/6/13
Introduction GreenTech Malaysia
Green Technology Policy
MyHIJAU Label /Logo
MyHIJAU Procurement
3
12 MAY 1998
Technology and Research
Centre in the Energy Sector focussing on EE and RE.
7 APRIL 2010
Green Technology implementation as the
strategic engine for Malaysia’s economic
growth.
Transformation
ABOUT GREENTECH MALAYSIA
Copyright Reserved GreenTech Malaysia 4 28/6/13
Purpose: To catalyse green technology deployment as a strategic engine for Malaysia’s economic growth
Goal: Establish Malaysia as a world hub for Green Technologies
Focus Area 1: Awareness
and Promotion
Programmes
Focus Area 4: Industry
Development and
Technology Transfer
Programme
Focus Area 3: Market
Enhancement and
Infrastructure Development programmes
Focus Area 5: Policies and
Financing Mechanism Programmes
Impact of Green Technology adoptions and deployment: Environment: Reduction of carbon emission;
Economy: Increase in GNI/GDP and investments; Social: Increase in high income jobs and knowledge workers;
Energy: Reduction of fossil-fuelled power and increase in renewable power.
Focus Area 2: Competency and Capacity Development programmes
ABOUT GREENTECH MALAYSIA
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CREATING THE RIGHT CONDITIONS
REGULATORY FRAMEWORK
POLICY
INCENTIVES
GREEN TECHNOLOGY
Green technology success is depending on the blend of policies that combines the “carrot” and the “stick”
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GREEN TECHNOLOGY DEVELOPMENT
Environmental Quality Act
1974
National Depletion Policy
1980
Four Fuel Diversification
Policy 1981
National Environmental
Policy 2002
COP15, 2009: Malaysia pledged to reduce carbon emission intensity of up to 40% by 2020 compared
to 2005 levels
National Climate Change Policy
2010
Renewable Energy Act 2011
National Energy Policy
1979
Fifth Fuel Policy 2002
2009
Green Technology Financing Scheme
extended to 2015 with additional RM2 billion
National Renewable Energy
Policy 2010
1970
1980
2002
2010
2011
Sustainable Energy
Development Authority
Feed in Tariff Mechanism
RM1.5 billion Green Technology Financing Scheme (2010-2012)
2012
National Green
Technology Policy
2009
Ministry of
Energy,
Green
Technology
& Water
Malaysian
Green
Technology
Corporation
3/12/2013 Copyright Reserved GreenTech Malaysia
NATIONAL GREEN TECHNOLOGY POLICY
GREEN
TECHNOLOGY shall
be a driver to
accelerate the
national economy
and promote
sustainable
development.
ENERGY
Seek to attain energy independence &
promote efficient utilization
ENVIRONMENT
Conserve and minimise the impact on
the environment
ECONOMY
Enhance the national economic development
through the use of technology
SOCIAL
Improve the quality of life for all
The development and application of products, equipment and systems used to conserve the natural environment and resources, which minimizes and reduces the negative impact of human activities.
This programme was
established in early 2012 as
the support mechanism for
the green technology
implementation in Malaysia
in line with Malaysia’s
Green Technology Policy.
Through this programme,
demand for green product,
systems and services will
be created among the
public and private sectors
MyHIJAU PROGRAMME
The MyHIJAU programme was
presented and approved during
Green Technology & Climate
Change Council (GTCCC)
meeting chaired by Datuk Sri
Mohd Najib B Abdul Razak in
October 2012.
The MyHIJAU programme consists of four sub-programmes
namely,
MyHIJAU Directory,
MyHIJAU Labelling/Logo, MyHIJAU Industry and SME
MyHIJAU Procurement.
OBJECTIVES OF MyHIJAU PROGRAMME
• To coordinate and consolidate government initiatives
in green products and services development;
• To elevate awareness and knowledge in conserving
environmental thorough sustainable consumption and
production ( SCP );
• To develop guidelines and procedures for the industries
in producing green products and services; and
• To develop capacity, skill and expert for better
implementation of green technology in industry.
Sustainable
Consumption
www.greendirectory.my
MyHIJAU
Labelling
MyHIJAU
Directory
MyHIJAU
Procurement
Sustainable
Production
MyHIJAU PROGRAMME
MyHIJAU
Industry & SMEs
MyHIJAU LABELLING / LOGO PROGRAMME
This programme was
established to enhance the
current green products
and services through
standards compliance
especially that related to
environment. With that
industries can refer to any
schemes that already
joined the MyHIJAU
Labelling/ logo
programme.
INTRODUCTION
The MyHIJAU labelling / logo
programme is currently having 3
schemes:
• SIRIM Eco Lable scheme
• Energy Efficiency Rating Label
scheme
• Water Efficiency Products Labelling scheme.
All these schemes are complying
with National Green Technology Policy criteria.
Recognition of Products/Services through Green Product Certification/Rating
MYHIJAU LABELLING / LOGO
SPECIFICATIONS /
CRITERIA
OF GREEN PRODUCTS
Recognition of Products/Services through Green Product Certification/Rating
MyHIJAU Labelling Programme
MyHIJAU Labelling
GREEN LABELING SCHEMES DESCRIPTION LOGO SCHEME
OWNER/CERTIFICATION BODY
SIRIM Eco Label Scheme
Type 1 Eco label based on 3rd party
verification SIRIM QAS
Energy Rating Label Scheme Energy efficiency rating 1-5
Suruhanjaya Tenaga (ST)
Water Efficient Products Labelling Scheme
Water efficiency rating 1-3 Suruhanjaya Perkhidmatan
Air Negara (SPAN)
MYHIJAU LABELLING / LOGO
NO. PCD CODE PRODUCT CRITERIA NO. OF
COMPANIES NO. OF
MODELS
1 ECO 03 Biodegradable Cleaning Agents 6 38
2 ECO 04 Recycled Paper 1 2
3 ECO 05 Bio-fibre Composite Construction Material 2 48
4 ECO 08 Fabric Care Product 1 1
5 ECO 14 Recycled Rubber Products 1 1
6 ECO 19 Paints 20 197
7 ECO 20 Clay Roof Tiles 1 4
8 ECO 21 Fibre Cement 2 3
9 ECO 22 Ceramic Tiles 3 12
10 ECO 23 Masonry Units 8 38
11 ECO 28 Paper Printed Material 1 11
12 ECO 29 Cement 6 26
13 ECO 31 Flat Glass Products 1 6
14 ECO 32 Coated Flat Steel Products 1 9
15 ECO 33 Concrete Roofing Tiles 1 1
16 ECO 35 Carpet 1 3
TOTAL 56 400
SIRIM ECO LABEL SCHEME
NO. PRODUCT
NO. OF
COMPANIES
(BRAND)
3 STAR 4 STAR 5 STAR TOTAL
1 Television 21 20 571 591
2 Domestic Fan 20 17 36 388 441
3 Air Cond 10 40 99 139
4 Domestic
Freezer 8 84 84
TOTAL 17 96 1,142 1,255
ENERGY EFFICIENCY LABEL SCHEME
GREENTAG ENDORSEMENT PROGRAM
Temporary endorsement (3 years) for products and services which
comply to a minimum environmental criteria.
Applicant/company to participate in GreenTAG Entrepreneur Coaching
Program & get certification by end of period
Aim to increase number of certified green products in the market
Who are eligible?
Malaysian owned companies
Comply to the environmental criteria
Other benefits:
Free listing in MyHIJAU Directory
MYHIJAU LABELLING / LOGO
LONG TERM GOAL
2010
2013
2020
- 23 product standards - 14 licenses to companies - 16 products with green label
- 42 product standards - 50 licenses to companies - 299 products with green
label
- 100 product standard/criteria - 1000 licenses to companies - 5000 product with green label
Sumber:
PEMANDU, 2011
The survey was conducted by GreenTECH Malaysia in the early of 2013 within the areas of Klang Valley and covered certain respondents e.g Government, private businesses and public.
Research Aim:
To establish the extent of Malaysian end-user/consumer preference to the green products that have been develop
Research Objectives:
To undertake a desk top study on the extent other countries have progressed in developing and marketing their green products
To undertake a market survey on the preferences of Malaysian consumers and end-users to procure the green products and services developed.
MARKET SURVEY ON GREEN PRODUCT AND SERVICES
SCOPE OF RESEARCH
INQUIRY (SURVEY)
PARAMETERS
Construction
Office Supplies
Agriculture &
Landscape
Consumer Product
PRODUCT GROUP ANALYSIS/REPORT
Preference
Measure
• Price
• Product
acceptance
• Supply Chain
• Market
readiness
• Institutional
readiness
Respondent
groups
• Government
• Private
Agencies
• Public
A. Preference by
Product Group
• Agriculture &
Landscape
•Construction
•Office supplies
•Consumer
products
B. Preference by
Respondent
groups
•Government
• Private
Agencies
• Public
C. End Use Concern
if they are force to
buy
Fertilisers and
compost
Composting
Equipment
Seeds
Organic
Composting Mix
Indoor Plants
Agriculture and
Landscape Products & Services
5 PRODUCT CATEGORIES
5 PRODUCT CATEGORIES
Ceramics
Metals
Electrical Fittings
Concrete
Wiring and Cabling
Construction, Recycling &
Waste, Water & Commercial and Industrial
5 PRODUCT CATEGORIES
Ceramics
Metals
Electrical Fittings
Concrete
Wiring and Cabling
5 PRODUCT CATEGORIES
Ceramics
Metals
Electrical Fittings
Concrete
Wiring and Cabling
5 PRODUCT CATEGORIES
Ceramics
Metals
Electrical Fittings
Concrete
Wiring and Cabling
PRODUCT SELECTIONS
Office Supplies, Print & Paper
5 PRODUCT CATEGORIES
Ink & Toners
Pens, Pencils & Ink
Printers
Writing paper, printing paper, files, packaging
Computer &
computer
accessories
5 PRODUCT CATEGORIES Fruits
Mineral Water
Cotton Clothes
Groceries
Laundry Products
Consumer Products
PRODUCT SELECTIONS
CHALLENGES TO PROCURE GREEN
PRODUCT
Supply of green
products are very
limited
Difficult to get
access to green
products
Cost of green
products are
expensive
Lack of knowledge
and information on
green products
Not enough green
products in the
market
MAIN FINDING
RECOMMENDATIONS FROM STUDY
• Comparison between the list of products / services that have highly demand with list of Eco-Label products.
• Determine the type of products and services that
need to be addressed to get the eco-label
MyHIJAU PROCUREMENT
Government Green
Procurement (GGP)
- Government sector
Green Private Purchasing
(GpP)
- Private sector
GGP & GpP
INTERNATIONAL DEFINITIONS OF GREEN PROCUREMENT
The approach by which public authorities integrate environmental criteria into all stages of their procurement process ... (EU, 2005) (known as Green Public Procurement; GPP)
… systematically integrate environmental preferably principles into buying decisions (USA EPA, 1999) (known as Environmental Preferable Purchasing; EPP)
GOVERNMENT GREEN PROCUREMENT
Acquisition of products, services and work in the public sector that takes into account environmental criteria and standards to conserve the natural environment and resources, which minimises and reduces the negative impacts of human activities (Introduction to GGP KeTTHA, 2012)
GOVERNMENT COMMITMENT
Federal government annual budget 2010 - Priority to environment-friendly products and services in government procurement
IMPLEMENTATION
Technical specifications
Award criteria
Requirements for technical and professional ability
Contract conditions
Functional specifications
Selection of bidders and others ...
GOVERNMENT PROCUREMENT
Government has huge purchasing power (Malaysia 12-15% of GDP)
Using market forces to stimulate greener products and services with competitive prices
Role model for business and general consumers
32
WHICH COUNTRIES IMPLEMENTING
GGP?
JAPAN Green
Purchasing Law (214 products)
California Environmentally
Preferable Purchasing
EUROPE Green Public
Procurement (27 countries)
City of San Jose Environmentally
Preferable Procurement
Policy
County of Sacramento
Environmental Purchasing
Policy
Nevada County Green
Procurement and Sustainable
Practices Policy
Executive Order 1301
KOREA Green Procurement
Policy
INDIA Green
Government Procurement
CHINA Government
Green Procurement
THAILAND Green Public Procurement
NEW ZEALAND Green Public Procurement
AUSTRALIA Green Public Procurement
BENEFITS OF GGP
Achieve financial savings
Achieve environmental and health goals
Drive local innovation and support the local economy
Improve public image and increase legitimacy
Foster the uptake of green products and services
PRODUCT CERTIFICATION SCHEME
MyHijau Label (2012) - to coordinate all green labels in Malaysia
GreenTAG Endorsement Scheme (2012) - to encourage industries apply for international environmental label
GGP ACTIVITIES
Establish LCC Further GGP
initiatives
Review rules and regulations
Communication campaign
Capacity building
Identify product
groups
Monitoring and evaluation
Long-term action plan
M a l a y s i a n G r e e n Te c h n o l o g y C o r p o r a t i o n
N o . 2 , J a l a n 9 / 1 0 , P e r s i a r a n U s a h a w a n , S e k s y e n 9 , 4 3 6 5 0 B a n d a r B a r u B a n g i , S e l a n g o r D a r u l E h s a n , M A L AY S I A
T : + 6 0 3 - 8 9 2 1 0 8 0 0
F : + 6 0 3 - 8 9 2 1 0 8 0 1 / 0 8 0 2 E : i n f o ( a ) g r e e n t e c h m a l a y s i a . m y
w w w. g r e e n t e c h m a l a y s i a . m y
“Catalysing green technology deployment as a new engine for economic growth”
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