Daddy… what do you do?
My simple approach to startup marketing
Jul 19, 2015
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Transcript
Daddy…
what do
you do?
Jason Dea Turning ideas into revenue
What exactly do you do?
Simple Marketing Framework
Market
Knowledge
Business
Strategy Tactics Content
Optimization
& Market
Learning
Segments
Market
Needs
Key Points of
Value
Competitive
Analysis
Business
Model
Sales Process
& Strategy
Market
Strategy
Partner
Strategy
Outbound
Lead Gen
Inbound
Lead Gen
Retention &
Engagement
Visibility
Messaging
Marketing
Content
Customer
Content
Influencer
Outreach
Funnel
Optimization
Results
Tracking
Market
Learning
www.rocketwatcher.com
Where I focus?
Market
Knowledge
Business
Strategy Tactics Content
Optimization
& Market
Learning
Segments
Market
Needs
Key Points
of Value
Competitive
Analysis
Business
Model
Sales Process
& Strategy
Market
Strategy
Partner
Strategy
Outbound
Lead Gen
Inbound
Lead Gen
Retention &
Engagement
Visibility
Messaging
Marketing
Content
Customer
Content
Influencer
Outreach
Funnel
Optimization
Results
Tracking
Market
Learning
www.rocketwatcher.com
What does that mean?
Messaging
What is it?
Call it a spade
Is it for me?
Segmentation
Why buy it from you?
Value not features
Content
Evangelist
Competitive
This is what I do
I write the STORY
That fills THIS
Jason Dea [email protected] linkedin: http://ca.linkedin.com/in/jasondea
twitter: http://twitter.com/threadyblock blog: http://threadyblock.blogspot.com/
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