Simple Tips For Awesome Startup Copywriting

Simple Tips For Awesome Startup Copywriting

Hello!I am Chris Giarratana

You can find me at:

TheContentPro.com

[email protected]@CJGiarratana

Purpose

Kappa SigmaDeputy Commissioner of Kappa Sigma

Bion MarketingDigital Marketing Consultant

TravelClickMedia Campaign Manager

Copywriting is cool

Build a lasting brand and drive conversions

with powerful copy.

1.Focus On Your Target AudienceThey are very important.

Focus On Your Target Audience

Compelling copy is: ◎Relevant◎Consistent ◎Consumable◎Optimized

Use customer interviews, market research, and user personas.

Things to consider

InterestUncover their interests in your product. Use copy to address their needs.

DemographicAlign copy with audience demographic. Use language and patterns to reflect.

ConsumptionOptimize content around how your audience consumes your content.

2.Benefits & ResultsIt’s not about features.

Your audience cares about themselves, not you.

◎Purchase = Benefits & Results◎Value = Saving Time & Money◎ Improve Life, Achieve Goals

Tailor your content for your reader by their needs.

3.Optimized ContentContent to be found.

Write for people, optimize for robots

◎Use the right keywords◎ Integrate to read well◎Publish & Promote

20% of time writing, 80% of time promoting

Research, the process, optimize

Tools- Keyword Planner

- SEMRush

- LSIGraph.com

The Process- Keyword Planner

for general.

- SEMRush for

competition

- LSI Graph for

opportunities &

related.

Optimize- 600 - 1500 word

pages.

- 3 primary

keywords, 2

associated.

- Interlink blog posts

to main pages

Keyword Planner

www.orlandoseositeclinic.com/blog/how-to-do-seo-keyword-research/

SEMRush

www.orlandoseositeclinic.com/blog/how-to-do-seo-keyword-research/

LSIGraph.com

www.orlandoseositeclinic.com/blog/how-to-do-seo-keyword-research/

4.Actionable TipsEnough theory...

Actionable tips

◎2-3 sentence paragraphs◎Bold important information/keywords◎Use bullet points when possible◎Use photos to break up text◎Align photos to the right◎Always include a clear CTA

Use Google Analytics to understand customers. Optimize copy around them.

Build a relationship

◎Conversation- “you” and “I”◎Tell stories◎Relate to your audience◎Address objections early

Use Google Analytics to understand customers. Optimize copy around them.

Orlando SEO Site Clinicwww.OrlandoSeoSiteClinic.com

Thanks!Any questions?

You can find me at:TheContentPro.com

@CJGiarratana

[email protected]