My Music X Presentation - PR v1.0

TOMORROW’S WORLD TODAY!

We are truly living in exponential times!

One may say that the success of achieving one’s goal tomorrow depends on what one does today!

When we think about the technological advances of the world, many of them we thought would be happening tomorrow are actually happening today!

TOMORROW’S WORLD TODAY!Tomorrowʼs World Today

WE ARE TRULY LIVING IN EXPONENTIAL TIMES

35

30

25

20

15

12

10

5

0

32.5

27.8

25.0 24.2

21.6

16.4

9.0

4.8 4.61.7

Radioadvertisingrevenues

Recordedmusic retail

sales

Audiohome

systems

Portabledigital

players

Livemusicsector

Musicalinstrument

sales

Music TVmagazinesadvertisingrevenues

Musicrelated video

gamessales

Publishing Performanceright

market

Broader music industry value (USS billions)

With this in mind, there is one industry which affects us all, breaks all boundaries and we interact with on a daily basis.

The universal language of MUSIC is also one of the leading creative industries driving the media and entertainment sector worth over US$168 billion!

Tomorrowʼs World Today

Australia

Belgium

China

Denmark

Egypt

Germany

Bahrain

India

Iran

ItalyJapan

Jordan Kuwait

Lebanon

Netherlands

Norway

Philippines

Poland

Portugal

Qatar

Russia

Saudi

Singapore

South Africa

Spain

Sweden

UK

France

USA

South America

DubaiDubai

To introduce My Music X as an informative and entertaining platform that allows for people from all walks of life to enhance their creativity.

THE CHALLENGETomorrowʼs World Today

Tomorrowʼs World Today

DUBAI 2013

THE SOLUTION

• My Music X focuses on local and regional talent of all ages and genres.• My Music X will create a platform of opportunities for both aspiring and

advanced talents to further their careers and showcase at the same time.• My Music X will enable all tiers from beginners to professionals to share

knowledge and gain vital industry insight into the vastly ever evolving music industry.

• My Music X is an annual 3 day music festival with year round activities via our portal.

WHY COME TO MY MUSIC X?

To Network MY MUSIC X will create a platform that will link local and regional talent and international talent of all levels.

To Exchange MY MUSIC X will open up vital music industry discussions that affect this multi billion dollar industry.

To Educate MY MUSIC X will provide local and regional talent with an opportunity to meet and learn from international counterparts.

To Showcase MY MUSIC X will showcase brands, products & services as well as local and regional talent with the aim of exporting and raising them to an international level.

To Entertain MY MUSIC X will be attractive to music fans by hosting various events across the UAE for local and regional talents as well as famous music celebrities.

WHAT IS MY MUSIC X?Tomorrowʼs World Today

• To position My Music X on the annual world map calendar of international

music events alongside the USA, Holland, France, the UK, and others.

• To assist in artist development that operates all year round.

• To create a platform for local and regional artists to showcase their talents.

• To provide an opportunity for industry professionals to discover these talents.

• To bring to light innovative new trends and developments within the music

industry and its related sectors.

OBJECTIVESTomorrowʼs World Today

MY MUSIC X

SHOWCASE ACADEMY EVENTS

MY MUSIC X OVERVIEWTomorrowʼs World Today

Talents MY MUSIC X will bring together live entertainment including the world’s most influential talents, established musicians, local and international DJ’s , music and performance artists.

NetworkMY MUSIC X will host a number of music related organizations, entrepreneurs, celebrities, local and international showbiz and entertainment heavyweights.

Entertainment for the whole FamilyNumerous day events to cater for kids and families that will take place as a 3-day music festival including beach events, My Music X Fashion; My Music X Dance, and My Music X Sports, and My Music X Art.

Educational and recreational activities for the whole FamilyMY MUSIC X has a full day entertainment schedule that will cater for all ages such as sports areas, fun activities, vendors, and a youth musical development area.

More to do at nightMY MUSIC X will be hosting numerous music related events and concerts for local & international artists across the city.

THE ALL- IN - ONE EXPERIENCETomorrowʼs World Today

PROGRAMME

MY MUSIC X Opening Gala - Evening, 27th, March

MY MUSIC X Showcase & Academy – Day 1, 28th MarchMY MUSIC X Showcase & Academy – Day 2, 29th March

MY MUSIC X Live Concert - ArtistsMY MUSIC X EDM-X Concert – DJs

MY MUSIC X All (including beach, family) – Day

Themed Events MY MUSIC X Sports MY MUSIC X Fashion MY MUSIC X Dance MY MUSIC X Art

MY MUSIC X VIP Closing, 30th, March

MY MUSIC X Sanctioned Club Events

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My Music X Village

This is the main festival grounds of My Music X. It will be located at the beautiful Dubai International Marine Club Mina Seyahi.

The Village will contain:

• Main Stage- International DJ’s- Artist Showcases & Live performances- 2013 Breakdance Battle of the Year Middle East Qualifier - Crew- Fashion Show

• My Music X Academy - Conference Hall- Business Lounge- Studio Lab- DJ Lab / Workshop Area

• My Music X Showcase- Indoor/Outdoor Brand Exhibition Arena

• My Music Xclusive VIP Club• My Music X Cinema • Sports Arena

- 2v2 Street Football Demonstrations & Matches- Freestyle Shows- Skateboarders- BMX bikers- UK Bboy Championships Middle Eastern Qualifier - Solo

• Chill Out Zone• Food & Beverages

The Main Stage is the central performance area of the village and it will host all live entertainment.

The Academy will be hosted in multiple onsite venues and is our platform tonetwork, learn, participate in workshops, exchange ideas and gain valuabletechnical know-how;

Tomorrowʼs world Today

My Music X Village

The Showcase is our indoor/outdoor exhibition area where you can experience brands as well as products and services that demonstrate the latest music trends, technologies and anything that relates to entertainment and lifestyle;In the evening hours we will open The My Music Xclusive VIP Club is where top dj’s will entertain our specially invited guests;

The My Music X Cinema will play specially sanctioned movies, documentaries and videoclips;

The Sports Arena will host the world’s BEST street football players and World Champion Freestylers doing shows, giving demonstrations as well as hosting a special 2vs2 street football competition, last but not least the there will be Skate-boarders & BMX riders on site.

There will also be Dance Workshops and the 2013 Battle of the Year Middle Eastern Qualifier – Crew as well as the UK Bboy Championships Middle Eastern Qualifer – Solo.

The Business Lounge is your place to make valuable connections, close deals and plan your future; In the Chill Out Zone you can relax, enjoy some great food and drinks or view what’s happening in the cinema on the outdoor screens;

Under the theme of how music relates to Art, we will be displaying various sculptures, paintings and photos from local creatives.

To top it off there will be an incredible Fashion Show styled by 2 worldfamous Stylists.

All in all My Music X will be an incredible happening you don’t want to miss. The Village is the hub and place where music lovers, artists, invited celebrities &athletes, business relations, brands, international (super) producers, DJ’s and fans can mingle and spend two full days enjoying performances, Q & A sessions, discussions, lifestyle related trends & happenings, brand experiences and so much more in one incredible location.

Tomorrowʼs world Today

MY MUSIC X SHOWCASETomorrowʼs World Today

MY MUSIC X SHOWCASE

28th & 29th of March

MY MUSIC X SHOWCASE offers first of its kind experience located within a beautiful seafront yacht club in an outdoor setting. MY MUSIC X SHOWCASE will be centrally located amongst live entertainment, music concerts and live work-shops.

MY MUSIC X is the perfect opportunity to showcase your brand; the indoor and outdoor showcase arena is the ultimate experience to market your brands to the highest number of captive audience. The MY MUSIC X venue will entertain thousands of visitors daily.

MY MUSIC X Showcase is your chance to:• Dramatically raise the awareness of your products and services overseas• Generate local, regional and international PR coverage• Launch a new product• Meet new customers• Support your distributors/partners/retailers• Be part of the community

Who can showcase?• Music Instruments and Studio Equipment • Computer Brands • Music Software • Data Storage• Dj Equipment & DJ Software• Talent Agencies & Management• Music & Entertainment Lawyers • Social Media Platforms• Music Distributors (Physical and Digital) • Record Labels and Music Publishers • Music Magazines, Music Websites, Blogs and Music Mobile Apps• Media Agencies • Mobile Phone Manufacturers and Mobile Networks • More...

Tomorrowʼs World Today

SHOWCASE

Artists& Labels

Artists and Labels will have the opportunity

to showcase their talents and

developments to other professionals as well as the public.

Brands,Products

& Services

Industry related

brands will

introduce their

products and

services to artists

and the public, thus

creating an

opportunity for

awareness raising,

interaction,

experience and

feedback from

potential clients.

MY MUSIC X SHOWCASETomorrowʼs world Today

40% of visitors arrange newbusiness opportunities withexisting suppliers at the showcase.

30% of visitors arrangenew business opportunitieswith new suppliersat the showcase.

70% of visitors find new productsor services at the showcase.

40%

30%

70%

Showcase StatisticsVisitors

80% Male

20% Female

Showcase StatisticsGender Ratio

• Ages 16-30 for open stage and urban/pop festival • Ages 21-35 for evening events (clubs and dance festival)

15% Locals

25% Arabs

60% Expats

Showcase Statisticsmid to high-end spenders

• Ages 16-30 for open stage and urban/pop festival • Ages 21-35 for evening events (clubs and dance festival)

15% Locals

25% Arabs

60% Expats

Showcase Statisticsmid to high-end spenders

SHOWCASE STATISTICS & DEMOGRAPHICSTomorrowʼs World Today

ACADEMY

WORKSHOPS Q&A

One-to-one, or small

group meetings with

artists and industry

professionals who

answer questions

raised by the audience.

In-depth, practical sessions to boost

knowledge andimprove

execution led by experts in their

respective fields.

PanelDiscussions

Industry experts

and artists join

debates and

discussions around

topics relevant to

the music industry

as well as to

music fans.

MY MUSIC X ACADEMYTomorrowʼs World Today

The 3rd part of the festival is the My Music X Events.• This is the part where the audience can see and enjoy the performances of the

worlds most influential talents, DJ’s and established musicians and artists.• Different genres and type of music events will be showcased and hosted

throughout the 2 days and 3 nights.• My Music X Events will include an opening ceremony, 2 live festivals, numerous

sanctioned locations, several special events and a closing party.

MY MUSIC X EVENTSTomorrowʼs World Today

MY MUSIC X

Showcase

PanelDiscussions

Sport Fashion Dance Art

WorkshopsOpening

CeremonySpecialEvents

EDM XThemedEvents

ClosingEvent

MyMusic X

Live

Academy Events

Q&ABrands,

Products& Services

Artists& Labels

MY MUSIC X SNAP SHOT SUMMARYTomorrowʼs World Today

My Music X will provide a justifiable ROI for all its Partners, including pre-event publicity, activation at the events across numerous locations as well aspost-event coverage.

My Music X Partners will benefit from the following: • Association with music, one of the leading creative industries driving the media

and entertainment sector worth over US$168 billion.• Brand appeal from all ages and demographics.• Pre-event My Music X advertising across all forms of media including digital,

radio, print, billboards and TV.• My Music X hosted international press programme.• Partner’s branding across all ads, marketing collateral as well as pre-event

coverage on all marketing collateral and at the event on all graphics collateral including:

• Media packs • Invitations • Light boxes • Directional signage • Photo backdrops • Press Wall • Stage Screens • TVCs • Online

PARTNERSHIP EXPOSURE OVERVIEWTomorrowʼs World Today

0

20000

40000

60000

80000

100000

120000Attendance growth over 5 years

2013 2014 2015 2016 20173 Day event 5 Day event 7 Day event

Delegates growth over 5 Years

2013 2014 2015 2016 20173 Day event 5 Day event 7 Day event

0

500

1000

1500

2000

2500

International Press Growth Over 5 Years

2013 2014 2015 2016 20173 Day event 5 Day event 7 Day event

0

50

100

150

200

250Inbound Talents growth over 5 years

2013 2014 2015 2016 20173 Day event 5 Day event 7 Day event

0

500

1000

1500

2000

5 YEAR PLANTomorrowʼs World Today

The My Music X organization is a collective collaboration of 5 professional international agencies coming together to achieve one common goal.

All founding partners have a proven track record in their own field, with each over 12 years experience in the industry.

- Marketing and Communications

- Graphics, Video, Animation and Production

- Media Buying, Placement and Dissemination

- ATL and BTL activation

- International Business Development

- Events

- Logistics

- Creative Concept Development

- Strategic Communications and Consultancy

OUR PROFESSIONAL BACKGROUND

THE TEAM BEHIND MY MUSIC XTomorrowʼs World Today

OUR CLIENT LISTINGTomorrowʼs World Today

WORLDWIDE CONCERTS & LABEL MARKETING

CELINE DION

USHER

NANCY AJRAM

JAMES BROWN

P DIDDY

50 CENT

BOBBY BROWN

GORILLAZ

MONA AMARCHI

N SYNC

T-PAIN

TACASIDO

JAY Z

KARL WOLF

FEDDE LE GRAND

BOB SINCLAIR

AKON

MORE...

Tomorrowʼs World Today

MY MUSIC X

T: + 971 (0) 4 434 5457 F: +971 (0) 4 434 2350

Level 14, Boulevard Plaza Tower One, Emaar Boulevard, Downtown Dubai, P.O. Box 334155, Dubai, UAE [email protected]://www.mymusicx.comhttps://www.facebook.com/mymusicx

THANK YOUTomorrowʼs World Today

Tomorrowʼs World Today

DUBAI 2013