My Magic Wand

David Kolvek, Ashley Miseo, George Jiruska, Foster Rankin, Marshall Nill

Nightlight Button

Outlet Adapter Button

“Toy Mode” Button

Infrared TransmitterSpeaker

1. Plug included outlet adapter into the wall

Outlet Adapter

2. Plug the appliance cord into the adapter

1. Push corresponding button

2. Flick wrist4. Light turns on

3. Wands lights up and plays sound

• $25.00 is the ideal price

• Very kid friendly and safe

• Average purchase rating: 3.9/5

• Popular with non-targeted users

• Parents don’t want over stimulation at night

Parental controls

• Parents don’t want extraneous parts and batteries

Rechargeable power supply

• Target users like to change princess costumes

Reusable stickers like “costumes” for wand

• Girls age 5-7• Currently buy into

Disney Princess™

franchise• Engage in pretend

play and dress-up• Have

lamps, stereos, fans, etc.

• Highly responsive market

• Large Toy Retailers– Toys’R’Us,– Wal-Mart– Target

• Small Toy Franchises– Toys & Co.– Learning Express

• Specialized Retailers– Children’s Furniture Stores– Children’s Museum Stores

• Traditional Channels:

– TV Commercials

– Magazines

– Trade Shows/Publications

• TV Advertising will be our largest channel –Nick Jr., Disney Junior, and PBS Kids

• Magazines – Targeted towards parents –Family Magazines

Doc McStuffins on Disney Junior

Olivia on NickJrSuper Why! on PBS Kids

Family Fun Magazine Parenting Magazine

• Disney Resorts:

– Princess Hotel Room Giveaway

• Day Care Facilities

• Wand Personalization

– Online Portal

– Limited Edition Stickers

• Room Makeover Contests

• Stay in “princess dream suite” in the Cinderella Castle

• Integrate My Magic Wand into room

• Given away to little princesses and their families

• Able to “test drive” product

• Expose product to lots of children

• Stimulate demand

• Sticker Sheets

– Similar to Avery-Dennison products

– Print at home

• Create sticker designs via safe, online portal for kids and parents

– Add name, princess characters, etc.

– Print out on inkjet printer

– Re-stickable so infinitely personable

• Limited edition stickers in

child food products:– Cereal

– Danimals yogurt

– Disney Princess fruit snacks

• “Ultimate Disney Princess Room” Sweepstakes– Sponsored by product

– Winners receive My Magic Wand