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In Case of Reality Use Magic Wand (re:publica 2012)

Nov 28, 2014

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In Case of Reality Use Magic Wand -
Sina Kaufmann, Head of Communications & Partnerships at Wooga, speaks on Digital Identities and Social Games at re:publica 2012 in Berlin
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Page 1: In Case of Reality Use Magic Wand (re:publica 2012)

Reality?))Worst)game)

ever.)

Page 2: In Case of Reality Use Magic Wand (re:publica 2012)

IDENTITÄT'

SPIELEN'

ZUKUNFT'

Page 3: In Case of Reality Use Magic Wand (re:publica 2012)
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Pic)Sina)FB)Wall)

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IDENTITÄT'

SPIELEN'

ZUKUNFT'

Page 22: In Case of Reality Use Magic Wand (re:publica 2012)

Evolu:on)der)Computerspiele)

22)

Early)consoles)(Atari))

Home)computers)(C64)/)Amiga))

Modern)consoles))(Playsta:on,)XBOX))

Social)games)

1970) 1980) 1990) 2000) 2010) 2020)

2006)Nintendo/Wii)

2004MMOGs)

2007)Zynga)

Page 23: In Case of Reality Use Magic Wand (re:publica 2012)

TV)vs.)Social)Games)in)2010)

23)

Page 24: In Case of Reality Use Magic Wand (re:publica 2012)

Social)Gaming)2012)

24'Source:)Murphy,)C.))

450'Millionen'Spieler'bei'Facebok'1'

½'der'täglich'akFven'FacebookHNutzer'spielt'2'

Einer'von'6'Nutzern'ist'über'60'3'

90%'der'Nutzer'geben'niemals'Geld'aus'4'

Page 25: In Case of Reality Use Magic Wand (re:publica 2012)

25'

70%'der'Nutzer'sind'weiblich''5'

Page 26: In Case of Reality Use Magic Wand (re:publica 2012)

Micro)Payments)W)Interak:ve)Güter)))

26)

DecoraFons' Expansions' Instant'Build'

Materials' Coins' Magic'Wands' Fuel'

Customize'avatar'

2.3%' 2.8%'

10.5%'

9.6%'0.3%'

6.3%' 33%' 35%'

Page 27: In Case of Reality Use Magic Wand (re:publica 2012)

Flow)Concept)

27'

Difficulty

)

Time/)Skill)

zu)schwer)

zu)leicht)

Nach:)Csikszentmihalyi)

Page 28: In Case of Reality Use Magic Wand (re:publica 2012)

Flow)im)Spiel)

28'Source:)Murphy,)C.))

Klare'Aufgabe'1'

Direktes'Feedback'2'

Erreichbares'Ziel'3'

Sichtbarer'Fortschri]'4'

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Page 30: In Case of Reality Use Magic Wand (re:publica 2012)

Kategorien)des)Spiels)–)nach)Caillios))

30'Source:)Murphy,)C.))

We]streit'

Zufall'

Maskierung'

Rausch'

PAIDA'

'H'Ablenkung/Ungestüm'

'H'freie'ImprovisaFon''

!  unbeschwerte'Lebensfreude'''

'

LUDUS'

'H'hemmende'KonvenFonen'

'H'Regeln'

!'Ludischer'Rahmen'

'

Page 31: In Case of Reality Use Magic Wand (re:publica 2012)

31'

!“Der!Mensch!spielt!nur,!wo!er!in!voller!Bedeutung!des!Wortes!

Mensch!ist,!und!er!ist!nur!dort!ganz!Mensch,!wo!er!spielt.“!

!(Friedrich!Schiller,!In:!The!AestheBc!EducaBon!of!Man,!1795))

Page 32: In Case of Reality Use Magic Wand (re:publica 2012)

II.'LocaFon'based'Gaming'&'

Mobile'Reality'Games'''

I.'Alternate'Reality'Games'/'Serious'

Games/'Games'with'a'purpose)'

III.'GamificaFon/'Geocaching' V.'Mass'Trends:'Mobile'Social'

Gaming'/'Synchronous'Play''

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Reality?))Worst)game)

ever.)

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Play)and)watch....)

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Play)and)read...)

Page 36: In Case of Reality Use Magic Wand (re:publica 2012)

wooga.com/jobs'

)Sina)Kaufmann))@sinasein)