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Presentation
onHUL
PRESENTED BY:
SANJEEB PANDEY(MMR-5066)
AMIT KUMAR(MMR-5071)
MUKESH RAJAKMMR-5055)
SUMIT MAJHI(MMR-5075)
SANTOSH SAROJ(MMR-5094)
CompanyLOGO
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www.company.com
HINDUSTAN UNILEVER LIMITED
Hindustan Unilever Limited (HUL) is India'slargest FMCG Company with a heritage of
over 75 years in India and touches the lives of
2 out of 3 Indians.
HUL works to create a better future every dayand helps people feel good, look good and get
more out of life with brands and services that
are good for them and good for others.
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With over 35 brands spanning 20 distinctcategories such as:
-soaps, detergents, shampoos, skin care,
toothpastes, deodorants, cosmetics, tea,
coffee, packaged foods, ice cream, and water
purifiers.
The Company is a part of the everyday life ofmillions of consumers across India. Itsportfolio includes leading household brands
such as:
-Home, Personal Care & Food
HINDUSTAN UNILEVER LIMITED
INROUO
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HINDUSTAN UNILEVER LIMITED
The Company has over 16,000 directemployees and over 52,000 indirectemployees serving the people all over.
HUL has an annual turnover ofaround Rs.19,401cr.approx (FY2010 - 11).
HUL is a subsidiary of Unilever, one of theworlds leading suppliers of FMCG ,goodswith strong local roots in more than 100
countries across the globe with annual sales
of about 44 billion in 2011. Unilever has
about 52% shareholding in HUL.
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Hindustan Unilever Limited (HUL) is India'slargest fast moving consumer goods
company, with leadership in Home &
Personal Care Products and Foods &
Beverages.
HINDUSTAN UNILEVER LIMITED
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MISSION & INNOVATION
MISSION
Unilevers mission is to add Vitality to life.
They meet everyday needs for nutrition,
hygiene and personal care with brands that
help people feel good, look good and get more
out of life. Touches the lives of 2 out of 3 Indians and
over 2 billion people worldwide
INNOVATION
In there scientific innovation to meetcustomer needs, they will respect the concerns
of their customers and of society. They will
work on the basis of sound science applying
rigorous standards of products safety.
INROUO
CompanyLOGO
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The mission that inspires HUL's more than16,000 employees, including over 1,500
managers, is to help people feel good, look
good and get more out of life with brands
and services that are good for them andgood for others. It is a mission HUL shares
with its parent company, Unilever, which
holds about 52 % of the equity.
MISSION & INNOVATION
HAAGAN
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VISION,GOAL & OBJECTIVE
India second largest FMCG co. with turnover20000 cr.
rated among the top four companies in the list of
Global Top Companies for Leaders
more than 15,000 employees, including over1,400 managers
Huge range of products
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Mr.Gopal Vittal-Executive Director
(Home & PersonalCare)
Mrs.Geetu Verma
Executive Director
(Food)
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PERSONAL WASH
LUX
LIFEBUOY LIRIL HAMAM DOVE BREEZE PEARS REXONA
M&PRO
C
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FABRIC WASH RIN SURF EXCEL
WHEEL
HEALTH CARE
FABRIC WASH
SUNSILK NATURALS
CLICNIC
PEPSODENT
CLOSE UP
HM&
PROC
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AYURVEDIC PERSONAL & HEALTH
CARE
AYUSHCOLOR COSMETICS
DEODRANTS
LAKME
AXE REXONA
HM&
PRO
C
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SKIN CARE
FAIR & LOVELY
PONDS VASLINE AVIANCE
HOUSE HOLD CARE
VIMM&
PROC
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TEA
BROKE BOND
LIPTON
FOCOFFEE
FOOD
BROKE BOND BRU
KISSAN ANNAPURNA
KNORR
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ICE CREAM
KWALITY WALLS
FO
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INFLATION REDUCING PROFIT
RAW MATERIAL
CONSUMER INCOME REDUCTION
CHENFO
H
COMPETITION IN CORECATEGORY
EMERGING PLAYERS ADVERTISING EXPENDITURE PRICE POSITIONING COMPETITION FOCUSING IN SINGLE
CATEGORY
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CREATING A DIFFERENT MIND SET
Cn
MAKE SOMETHING FROM WASTE
DEAL WITH A DIFFICULT VISITOR
HELP TO IMMPROVE NATIONSNUTRITION
TURN A PROBLEM INTO SOLUTION
GIVE LIFE AN EXTRA-FLAVOR
CREATING A DIFFERENT MIND SET
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BUILDING MARKET & BUILDING
BRANDS
POR
SRGE
LAUNCH BRANDS WHENINNOVATION PIPELINE IS FULL
TO DELIVER SUSTAINABLEPERFORMANCE BY LOOKING LONGTERM
BUILDING MARKET & BUILDINGBRANDS
TRANSFORMATIONAL CHANGES
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MANAGEMENT STRATEGIES
DISTINGUSHMENT OF JOB CLASSES
COMMITMENT TO OWNPROFESSIONAL DEVELOPMENT GLOBAL EXPOSURE TO MANAGERS SOUND KNOWLEDGE OF LOCAL
MARKET
SR
GE
FOOWDBH
SELF-DEVELOPMENT
ENCOMPASSED CARRIER PLANNING &PROGRESSION
LEARNING & DEVELOPMENT REMUNERATION REWARD SYSTEM
COMPETENCE DICTONARY & SKILLFULL PROFILE
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A SPIRATION AND PERSONAL GROWTH
RATE
Cn
BALANCE BETWEEN PRIVATE &
PROFESSIONAL LIFE
EMPHASIS IN MDS
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WHO WILL BE THE MANAGER?
HAVE LEVEL POTENTIAL HAVE STRONG POTENTIAL
C
n
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CAVINCARE LTD
FAIREVER
SOMMO
COM
TO
PROCTER & GAMBLE
MARICO GROUP
HAIR OIL & FOOD PRODUCTS
TIDE
COFFEE
NESTLE
DABOUR
HEALTH CARE PRODUCTS
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HUL VSOTHER PLAYERCompanyLOGO
MKSH
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ANALYSIS OF HUL
There is crucial need to strategically place
brand on strong position. The time has come
to differentiate various brands and solve the
mess around, It is hard to differentiate blue
competitive brands cash brand in case of
HUL.Its not a good idea to choose a cashingbrands for competitive moves. The only
wrong of HUL should be to avoid the
multiples price wars. Product line
proliferation is one of the usual way to comeout with this Chakarvyu. But still there are
many ways to get competitors on their feet.
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Our Social Living Plan aims to help everyoneenjoy a good quality of life while respectingthe planet.
We have set ourselves three big goals to
achieve by 2020:
Halve the environmental footprint of ourproducts
Help more than 1 billion people take action to
improve their health and well-being Source 100% of our agricultural rawmaterials sustainably
CSR ACTIVITIES OF HUL
SM
AO
BGDFERN
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The main focus of HUL is to make peoplefeel more loyal towards the company, and
they feel more positive about their careers.
So that they happily will tell friends, family
and colleagues about life as a Unilever
employee, providing word-of-mouth
endorsement for Unilever as an employer
which will enable them to attract and retainbest talent.
CONCLUSION
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