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Disney Marketing Excellence PPT Created by Vivek Kumar, NIT Patna during a Marketing Internship Under Prof. Sameer Mathur ,IIM Lucknow.1
Introduction
IntroductionFounded by Brothers Walt and Roy Disney in 1923.Disney Brand has always been synonyms with trust ,fun and quality entertainment.
Influencing Consumers Buying Behavior1.Cultural2.Social 3.Personal4.Psychological
Cultural
Social
2.Resorts3.Theatre4.Consumer Products5.Media Network
SocialParks
Restaurants
PersonalThey Interviewed with his Disneys Employee
1.They started various CampaignFor many social issues2.Motivating and Inspiring its consumer
Psychological
Contest Dos and Don'ts
How They Connect With its ConsumersAnd Influence Their Decision 1.Awareness2.Information Search3.Evaluating Alternative4.Purchase Decision5.Post Purchase Decision
Awareness
Awareness1.Advertisement2.Consumer Product3.Media Network4.Disney Channel
Introducing Its Website and Color App
Evaluating Alternatives1.Theatre2.Theme Park and Resorts3.Disney Channel
They influencing Consumers Purchase Decision 1.Advertisement
2.Motivation
HospitalArmyBook Donation
Disneys Delighted Consumers
Fans feedback
Future Challenges For Disney1.Preserving Its heritage with innovating idea2.Up to Date With Customer3.Preserving Its Core Brand Values4.High Investment & Greater Competition5.Changing Global & Regional Economic Market
Benefits of Disneys Global Markets 1.Brand Positioning
2.Becomes Part of Consumers Lifestyle3.Up to Date With Consumers4.Core Brand Values
Cultural
Summery
1.Influencing Consumers Buying Behavior
2.Influencing Consumers Decision1.Cultural2.Social 3.Personal4.Psychological
Thank You3.Future Challenges for Disney4.Benefits of Disneys Marketing
Summery and Thank You20
DisclaimerCreated by Vivek Kumar, NIT Patna, during a Marketing Internship under Prof. Sameer Mathur ,IIM Lucknow.
Disney Marketing Excellence
Disclaimer21
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