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www.mybrandstory.me© 2016 MY BRAND STORY. All Rights Reserved.
www.mybrandstory.me© 2016 MY BRAND STORY. All Rights Reserved.
MY BRAND STORY
BRAND PACK www.mybrandstory.me© 2016 MY BRAND STORY. All Rights Reserved.
www.mybrandstory.me © 2016 MY BRAND STORY. All Rights Reserved.
BRAND NAME01
WHAT WAS YOUR INSPIRATION/MOTIVATION TO START THE BUSINESS?04
PRODUCT OR SERVICE YOU OFFER02
HOW DID YOU START?03
Business Info
Claire Spalding
Week 1
www.mybrandstory.me © 2016 MY BRAND STORY. All Rights Reserved.
WHERE IS YOUR POINT OF DIFFERENCE?07
WHERE IS YOUR ATTRACTION?08
10 WHAT IS YOUR DISTINCTION?
WHY DO YOU EXIST?09
WHAT DOES YOUR BUSINESS OFFER?05
WHAT IS IT YOUR BUSINESS IS BRANDING?06
WANT:
NEED:
Business Info
Claire Spalding
Week 1
www.mybrandstory.me © 2016 MY BRAND STORY. All Rights Reserved.
BRAND
PERSONALITYPersonality trait(s)
BRAND VALUES1.
2.
3.
Write a connecting sentence EMOTIONAL REWARDS
FUNCTIONAL ATTRIBUTES
1.
2.
3.
PHYSICAL ATTRIBUTES
1.
2.
3.
Brand Core
Claire Spalding
Week 2
www.mybrandstory.me © 2016 MY BRAND STORY. All Rights Reserved.
A Day In the Life
Night
Evening
Mid Morning
Morning
Afternoon
Lunch
Claire Spalding
Week 3
www.mybrandstory.me © 2016 MY BRAND STORY. All Rights Reserved.
Competitive SetProduct/Service Brand Name Strengths Weakness
Claire Spalding
Week 4
www.mybrandstory.me © 2016 MY BRAND STORY. All Rights Reserved.
Core Offering - USPs
1.
2.
3.
4.
5.
USPs
Claire Spalding
Week 5
www.mybrandstory.me © 2016 MY BRAND STORY. All Rights Reserved.
Mission Statement
Claire Spalding
Week 5
www.mybrandstory.me © 2016 MY BRAND STORY. All Rights Reserved.
Brand Map
1.
2.
3.
4.
1.
2.
3.
Mission Statement
Style
Feel
Target Market
Values
Product/ Service
USPs
Claire Spalding
Week 5
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