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Presented by Cliff Quicksell, MAS
Founder & President Cliff Quicksell Associates
[email protected] 301-717-0615
Welcome to today’s presentation…
“Your Brand Speaks Volumes…
“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
What Story Does Yours Tell”
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“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Today we will share some tips regarding your brand ~ Specifically… ~ your Message…who are you? ~ your Collateral Materials ~ your Marketing Efforts ~ your Skills / creative, presentation, interview
~ your Follow-through & Deliverables
Introductions
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“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Your Message
• What do you say? • Is it consistent? …with all in your org? • Is it compelling? • What makes you unique? So, what do you do?
This ties in directly to your Marketing Plan & USP
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“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Your Collateral Mater ial
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“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Your Web Presence
• Website • Social Media • Adverts • Photography • Video Casts
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“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Your Skills
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“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Your Deliverables & Follow Through
What you claim… is that what they get?
Customer Service from the first call to the
end of the sale …and beyond!
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“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Rebranding…companies do it all the time!
• New logo development… • up to 3 designs to choose from • up to 2 revisions, prior to final art • spec sheets of colors, usage and placement
• Digital layout for business cards, letterhead & envelopes • High Res and Low Res electronic versions of your logo
• EPS, JPEG & PDF • versions in color and black and white
• Two digital versions of your logo in a DST format for embroidery • 1 for flat goods and 1 for 6 panel caps
Take a moment, consider fresh look
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“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Fresh Look Make-Over “Company Re-brand” Campaign ~ Linda Miller-Seder – Innovative Promotional Concepts
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“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates Linda Miller Seder – President Innovative Promotional Concepts Marketing My EngagePage
Other Methods to Tell Your Stor y
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“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates “Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Examples of Big Rebrands
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“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Big Fish Branding
• What they deliver • Blurb on the company • Contact Information
• Clever • Unique, memorable • Award Winning!
Case
Hist
orie
s At W
ork An Award Winning Marketing Campaign
Your Marketing Speaks Volumes About Your Brand
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“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Case
Hist
orie
s At W
ork “Versatility In Your Strategic Partner”
Targeted • 137 Marketing Prospects
Goal • Intro to my company
• Standout, get noticed
Results • 84% R.O.O.
• 0ver 100 appointments • 30 new clients
Your Marketing
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“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Be First…Constantly Reinvent… • Technology is driving our market • Utilize innovation and creativity to your advantage • Understand the market, YOUR MARKET and re-invent
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“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Become a Specialist
Hueber Keller, Executive Chef “Fleur” Mandalay Bay, Las Vegas
Make higher profits!
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“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
• YOU ARE YOUR BRAND • Your STAFF is your BRAND • Your CLIENTS reiterate your BRAND What and how you…
• Say • Do • Act • Respond • Engage • Deliver
It is what it is…
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“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Print it out…review Look for inconsistencies in
• Look • Balance • Color • Spacing • Messaging
Final Thoughts
Revamp if you find inconsistencies…
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Presented by Cliff Quicksell, MAS
Founder & President Cliff Quicksell Associates
[email protected] 301-717-0615
Thank you for attending today’s presentation…
“Your Brand Speaks Volumes…
“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
What Story Does Yours Tell”