MWC 2012

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Table of Contents

Click to View MWC Overview Video

The mobile industry is undergoing continuous redefinition.

A mobile is a method of spreading the message about a

new product, watching television, and connecting to our

friends. Mobile technology is embedded in our vehicles,

our books, our homes. Mobiles allow the unbanked to

send money and can help diagnose illnesses in remote

locations. Mobile devices are able to do more than anyone

thought was possible, yet we’ve only begun to tap its

potential. Where will mobile take us next?

At Mobile World Congress 2012:

• CEOsoftheworld’smostinfluentialcompanieswillshare

their observations and visions of the future while inspiring

attendees of our thought-leadership conference

• More than 1,400 of the industry’s leading suppliers of

mobile products, services and technologies will become

part of the most exciting and anticipated exhibition of

the year

• More than 10,000 application developers will gather

for App Planet, the Centre of the Mobile Applications

Universe, to be educated, energised, and challenged

• The world’s largest consumer brands will join us for

mPowered Brands, a new programme designed to

accelerate marketers’ knowledge and utilisation of

mobile as a marketing medium

• We’ll recognise the industry’s greatest achievements,

new technologies, innovative devices and ideas through

the 17th Annual Global Mobile Awards

During the four-day event, 60,000 senior mobile

professionals will network and exchange ideas – one of

which may further change what we think is possible.

Join us in Barcelona, where together we are Redefining

Mobile.

Table of Contents

Click to View MWC Overview Video

Conference Agenda at a Glance 4

Keynote Speakers 5

Conference Programme

Day 1 6

Day 2 10

Day 3 14

Day 4 18

Conference Speakers 21

Ministerial Programme 22

Forum Series 23

App Planet 27

Global Mobile Awards 30

Augmented Reality 31

mPowered Brands 33

GSMA Seminars 36

Exhibition 38

Exhibitor & Sponsor Opportunities 39

My MWC 40

2012 Sponsors 41

2012 Partners 42

Choose Your Pass 44

Airfare & Accommodation 46

Registration Information 47

City Information 48

4 Get the latest information at www.mobileworldcongress.com

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Keynote 5:Mobile OS &Applications

Mobile Innovation:A Vision of 2022

Mobile Money: NFC

Regional Focus:BRICS

Embedded Mobile:State of the Market

Keynote 6:Financial Services in

a Mobile World

Networks:Network Infrastructure

Costs

Networks:QoE & Capacity Mobile World

Live Keynote

Mobile Advertising:Ecosystem

Mobile Advertising:Emerging Markets

Consumer Devices:Riding the

Smart Device Wave

Media & Entertainment:The Future ofMobile Music

09:00 - 10:30 11:00 - 12:30 13:45 - 15:15 15:45 - 17:15 18:00 - 18:45

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Keynote 3:Mobile Operator

Strategies in Developing Markets

Mobile Applications:Building for Tomorrow

Mobilising theRetail Business

Mobile Health:Emerging Markets The Mobile Enterprise

Keynote 4:Exploring the Mobile Cloud

Mobile Cloud:Home of the Future

Mobile Cloud:Cloud & Network

Intelligence

Mobile WorldLive Keynote

15:00-16:30 Global Mobile Awards

Mobile Advertising:Mobile in the

Marketing Mix

Mobile Advertising:Social Media

09:00 - 10:30 11:00 - 12:30 14:00 - 15:30 16:00 - 17:30 18:00 - 18:45

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Opening Keynote 1:Mobile Operator

Strategies in Developed Markets

Mobile Applications:Apps for All

Mobile Applications:Future Voice & Messaging

Mobile Health:Getting Mobile into the System

Mobile Health:mHealth for the UserKeynote 2:

The ConnectedConsumer Mobile Cloud:

Competitive LandscapeMobile Cloud:

Contending for Content

Mobile WorldLive Keynote

Business Transformation:Operators as

Agile Businesses

Business Transformation:Operators as

Intelligent Partners

09:30 - 11:00 11:30 - 13:00 14:00 - 15:30 16:00 - 17:30 18:00 - 18:45N

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Embedded Mobile: Consumer Electronics

Technology Evolution:Network Operations Evolution

Embedded Mobile:Automotive & Utilities

Technology Evolution:Network Architecture Evolution

Mobile Money: Delivering InnovativeMobile Payment Services Mobile Money: Emerging Markets

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Keynote 7:Driving the Mobile Technology Evolution

Conference Agenda at a Glance

Conference Agenda as of 10 January. Admission to the conference programme and keynotes is included in Silver, Gold and PlatinumPasses.Agendasubjecttochange;themostup-to-dateinformationisavailableonwww.mobileworldcongress.com.

5Get the latest information at www.mobileworldcongress.com

Keynote Speakers

The 2012 Mobile World Congress conference programme will continue to showcase the innovation, intelligence and inventiveness that has typified the global mobile industry.

The following keynote speakers will headline an unparalleled agenda taking place over four days and covering the key trends driving the development of the growing mobile communications ecosystem.

Keynote Speakers:

Ben VerwaayenCEO Alcatel-Lucent

WarrenEastCEO ARM

Ralph de la Vega President&CEOAT&T Mobility & Consumer MarketAT&T

Brian DunnCEO Best Buy

Sunil MittalCEO&MD Bharti Airtel

Xi GuohuaVice Chairman China Mobile

Vikram PanditCEO Citigroup

RenéObermannCEO Deutsche Telekom

John Donahoe President&CEO eBay

John RiccitielloCEO Electronic Arts

Hans Vestberg President&CEO Ericsson

John M. PartridgePresident Visa

EricSchmidtExecutiveChairman Google

Peter ChouCEO HTC

Michael RothChairman&CEO IPG

Michael AbbottCEO ISIS

Franco Bernabè Chairman GSMA

Chairman&CEO Telecom Italia Group

Anne BouverotDirector General GSMA

RyujiYamadaPresident&CEO NTT DOCOMO

Dan Hesse CEO Sprint Nextel

Jon Fredrik BaksaasPresident&CEO Telenor Group

Kevin Johnson CEO Juniper Networks

StephenElopPresident&CEO Nokia

Jo Lunder CEO VimpelCom

Vittorio Colao ChiefExecutive Vodafone

William Clay Ford Jr.ExecutiveChairman Ford Motor Company

Day 1 – Monday, 27 February

6 Get the latest information at www.mobileworldcongress.com Conference Agenda as of 10 January. All sessions take place in Hall 5.


Opening Keynote 1: Mobile Operator Strategies in Developed Markets09:30 – 11:00While the mobile industry remains robust despite a turbulent global economic climate, the world’s mobile operators face many critical issues which will define the future growth of the industry. Perhaps one of the most pressing is how to balance the need for continued investment in growth opportunities and the challenges presented by a competitive marketplace, limited spectrum resources and highly discerning customers.

The plethora of mobile connected devices and new services in the market today provide a tantalising glimpse into the future of mobile, but much still needs to be done in order to deliver on the promise. This session will explore a range of issues such as: How can operators continue to evolve their business models as disruptive services challenge the status quo of traditional revenue streams? What opportunities does the entry of mobile technology into new verticals provide operators with? How can operators remain at the forefront of the technology innovation that has made our industry one of the key growth drivers of the global economy?

JointheCEOsoftheworld’sleadingoperatorsastheydiscussthe strategies that are shaping the mobile industry today and well into the future.

Mobile Applications: Apps for All – How Apps are Changing our Lives 14:00 – 15:30Apps are integral to the way many of us now live, work, and play. From the games business to gamifying business, apps exist for everything from throwaway fun through to essential work tools. Some apps we pay for, some we don’t. Some we probably don’t even think of as apps, since they fit so seamlessly into the way we live our lives.

Overall, the apps business is booming; Gartner forecastsUS$15.9 billion end-user spend on apps in 2012. But reports also suggest that half of apps make less than US$3k each. Given the months of work that can go into producing an app, this kind of return on investment can’t be sustainable long term. How should the apps ecosystem evolve to support development?

This session will look at two sides of the app equation. First, the money question – what is the most sustainable way to build an apps business model? And second, a discussion of how the world works for developers and a look at the type of apps that are out there changing the way we live.Keynote 2: The Connected Consumer

11:30 – 13:00From desktop PCs and games consoles to smartphones and tablets, Internet connectivity is now a pre-requisite for most consumer electronics devices. With so many consumers connected to multiple devices, content providers, advertisers and brands are experiencing an unprecedented access to end users, but the fragmented and personal nature of the mobile Internet poses a challenge to these players as they plan which engagement channels, strategies and business models will drive growth and justify investment in the digital space.Meanwhile, fixed and mobile Internet service providers, as well as equipment manufacturers will be challenged to provide a seamless online experience to increasingly tech-savvy and demanding consumers.

Networking Break11:00 – 11:30


How can stakeholders from different elements of the broad mobile ecosystem work together to deliver the services which will match the technological innovations we are seeing in the consumer electronics space today? Join industry leaders from the world’s retail, advertising and mobile companies as they discuss the future of the connected consumer.


7Get the latest information at www.mobileworldcongress.comConference Agenda as of 10 January. All sessions take place in Hall 5.

Mobile Health: Getting Mobile into the System – What we’ve Learnt so Far14:00 – 15:30Most of the successes in mobile health to date have been builtfromthebottomup:smallbutimpactfulprojectsthathelp communities with anything from increasing access to health information to improving maternal care. But the real step change for mobile health will come from national and international scale, which means, in many cases, getting mobile into existing government and private health systems.

There are still many and varied systemic barriers to scaling mobile health, but progress is being made. The US Food and Drug Administration recently began to approve mobile health applications and is expected to issue guidance on mHealthdevicesin2012.Itisjustthissortofprogressthatisvital to building confidence to invest in mHealth.

This session will look at what has been done to date to get mobile health integrated into and supported by large health systems. Players from across the ecosystem will offer case studies from their own experience and will discuss what still needs to be done to get the most from mHealth.

Mobile Cloud: Competitive Landscape14:00 – 15:30Gone are the years when a competitor was a competitor and apartnerwasapartner.Intoday’sfluidcompetitivescenario,mobile operators must compete and collaborate amongst themselves and with other industry stakeholders. Software and Internet players are partners in the morning and competitors in the evening as the lines of competition blur.

This session will address the challenges that this hyper-dynamic competitive scenario bring to mobile operators as well as the entire ecosystem. Business relationships are going beyond joint-ventures,M&Aandstrategicpartnershipsandin this scenario risks and opportunities are greater than ever.

Business Transformation: Operators as Agile BusinessesJointly developed with

14:00 – 15:30Compared to over-the-top competition, traditional communications service providers have at times been slow to act and react to changing market conditions. However there are striking demonstrations of business agility within the communications world as service providers adapt their legacy infrastructures to tackle new requirements. These successes havebeenbasedonbecomingaflexibleenterprisethroughidentifying and interpreting relevant data to make quick business decisions. To continue to overcome diminishing profit margins, service providers must become more responsive to their business environment and their consumers.

In this session, we examine key success factors, pain points and case studies to help service providers deliver the agility and ingenuity they need to seize business opportunities and maximise their revenues.



Mobile Health: mHealth & the User – Building Trust, Creating Demand 16:00 – 17:30For mobile health to succeed, end users must understand the benefits of mHealth and also trust that it will deliver what it promises. Without both of these intangible qualities, mobile health can only be a solution looking for a problem. Proponents of mobile health need to ensure that the mHealth message gets out, work out how to build trust in what it offers and create demand from the users who’ll benefit from it.

This session will question the extent to which patients and consumers in different markets are ready and willing to use mobile health. It will discuss the way patients and consumers perceive different uses of mobile in health, from wellness apps through to physician-prescribed monitoring devices. Speakers will also discuss how to market the mobile health message, and will examine approaches to branding, pricing and promotion of mHealth services from different levels of the value chain.

Mobile Cloud: Contending for Content 16:00 – 17:30The huge number of cloud solutions available today is only set to grow in the future as the adoption of smartphones, tablets and other media devices increase rapidly. The increase in mobile data capacity requirements due to the cloud presents some challenges for mobile network operators and other service providers in optimising content delivery. How can mobile network operators and other service providers ensure the most efficient use of their networks and other assets to successfully deliver cloud-based content and monetise cloud solutions profitably?

This session will discuss mobile cloud content delivery models and will assess how mobile network operators and other service providers can best leverage their assets to maximise their opportunities in the value chain and monetise mobile cloud solutions successfully.



Mobile Applications: The Future of Voice & Messaging16:00 – 17:30Voice and messaging – the most fundamental of all mobile services – are changing. Mobile network operators used to be the undisputed rulers of voice and messaging on the go. Occasionally there was a challenge to their primacy – VoIPmade a few headlines and mobile IM was a U.S. frontrunner for a while – but global mobile voice and SMS usage was robust.

However, the popularity of smartphones, wifi offload andunlimited data plans has helped make it cheap and easy for consumers to get their voice and messaging from someone else, and operators have begun to report the impact.

Butthis isn’t justaboutabattlebetweenmobileoperatorsand over-the-top players. It’s a story of partnerships and changing consumer behaviours, of richer communications and new business models. This session will bring together key players in this evolving marketplace to ask whether there has been a shift in the balance of power, and what mobile voice and messaging will look like in years to come.



Mobile World Live Keynote18:00 – 18:45The Mobile World Live keynotes will once again feature the industry’s leading lights, sharing their visions for the future of mobile technology. These special stand-alone evening sessions are a break from the traditional format, and are the only Mobile World Congress conference sessions to be broadcast live over the Internet and via Mobile World Live TV.


16:00 – 17:30With the spread of the mobile Internet, smartphones and the emergence of M2M, the role of service providers within an increasingly complex value chain has evolved and as new devices emerge, more change is on the horizon. This evolution exposesserviceproviderstotheneedsofnewindustries;thoseservice providers that can work with and support these needs will thrive while the slowest will fall by the wayside.

Service providers’ networks, billing relationships, data handling and wealth of information offer magnificent opportunities for would-be partners to take advantage of. However, the challenge for service providers lies in presenting these in useful formats to support creative and lucrative partnerships. ThesuccessofOTTplayersistestamenttopastshortcomingsin this area. How can service providers rise to the technical and business challenges of becoming intelligent partners to diverse industries? This session examines the hurdles to overcome and outstanding examples to follow.

Business Transformation: Operators as Intelligent PartnersJointly developed with



Keynote 3: Mobile Operator Strategies in Developing Markets09:00 – 10:30The positive impact of mobility on developing economies is well documented, and as the number of global mobile connections continues to grow, many of the additional connections will come from the developing world. But bridging the digital divide is about more than merely providing access to mobile phones.

How have operators tailored their business models to thrive in a world where economic constraints are most harsh? How have the services they have provided helped to enrich the lives of consumers and communities? What impact will mobile have on users who are accessing the Internet for the first time? How can this spur a new wave of innovative services and help the developing world to continue its upward trend of economic inclusion?

TheCEOsofmanyoftheworld’sleadingoperatorswillsharetheir insights and pioneering work in this developing world in a keynote which will challenge conventional wisdom and paradigms from the developed world.

Keynote 4: Exploring the Mobile Cloud 11:00 – 12:30As individuals and enterprises become increasingly mobile, the demand for online storage, delivery and access of content and availability of services is exploding. This is a mobile cloud world, a world where one’s entire life must be accessible remotely and instantly from any device of choice. In this scenario, players across the industry, including regulators, must collaborate to address the challenges of technological reliability, online privacy, user safety as well as cultural barriers. In the end, users’ demand to have personal clouds, be it for entertainment or work, will pose a number of challenges for all participants in the ecosystem, including governments.

How will the mobile industry deliver a seamless service experience while dealing with this new paradigm where all our content is stored online? Where are we in terms of readiness and ability to offer reliable and affordable cloud services? And which are the biggest hurdles to overcome as these services become widely adopted worldwide?

CEOsfromacrossthevaluechainwilldiscussthefutureofthemobile cloud, its requirements and drivers, and innovations we can expect to see in the coming years.



Day 2 – Tuesday, 28 February


Mobile Health: Emerging Markets – Partnerships for Growth14:00 – 15:30The emerging economies present a challenge for mHealth equal to, but different from, the more mature health markets. Many regions lack robust health infrastructures and even basic health care provision, which presents considerable difficulties in improving locals’ health. But the lack of legacy health systems and universal healthcare support may mean that the benefits of mobile health can be felt in the emerging economies much sooner than in the developed nations.

There is no one-size-fits-all model for bringing these benefits to people on the ground but it is generally agreed that partnerships will be a fundamental feature. The varied capabilities – commercial, technical, regulatory, cultural - needed to deliver fully realised mHealth services means that no single player can do it on their own.

This session will consider how partnerships will work in the emerging markets to deliver successful mHealth services. Itwill discuss theefficacyofexistingmHealthprojects andconsider how to build sustainable mHealth business models for low and middle income countries.

Mobile Cloud: Home of the Future Embraces Mobile Cloud14:00 – 15:30Mobile cloud services, ranging from email, messaging and storage solutions to gaming applications are increasing rapidly. What’s more, the user experience in the home is extending; cloud services are being accessed by multiplemedia devices using both mobile and fixed line connections. While this choice is potentially empowering for the user, it can create a fragmented user experience as the delivery of content may not always extend to all the user’s devices. How can the user pay for cloud content once, but access the same content seamlessly on multiple devices in the home, regardless of whether using a mobile or fixed line connection?

This session will explore what mobile network operators and other service providers can do to ensure that the user remains at the centre of the cloud experience as cloud content and media devices continue to proliferate.


Mobile Applications: Building for Tomorrow – The Evolution of App Development14:00 – 15:30The changes in the app-development environment have been manyandvariedoverthelastfewyears.Thejourneyfrom2007, when the market that didn’t even know what apps were, let alone really use them, to where we are today has already seen the rise and fall of several development platforms. This fluctuatinglandscapehasforceddeveloperstomakedifficultchoices about what to develop for which platform. Plus it’s getting harder and harder for individual apps to stand out as they become victims of their own success.

This session will look at the current app development landscape and will examine the emerging trends that will shape the future ecosystem. Speakers will discuss the drivers for change, the value of HTML5 versus developing for native platforms and the problem of discovery. They will also look beyond handset-based apps to mobile apps for TV, for cars etc., and will consider what the ecosystem and business models for non-handset and cross-platform apps look like.


The Mobile Enterprise: Maximising Workforce Productivity in the Age of Consumerisation16:00 – 17:30The enterprise is becoming increasingly mobile – and personal. The lines between work and personal lives are blurring;theuseofpersonalmobiledevicesintheworkplaceis adding to the complexity for enterprise IT departments which must manage this proliferation of personal mobile devices and ensure device security. In light of the growing consumerisation of IT, how can enterprises most effectively mobilise securely? Are bolt-on mobile enterprise solutions sufficient, or is it necessary to integrate mobile solutions deep within the enterprise’s infrastructure fabric? What is clear is that enterprise mobility needs to offer a compelling user experience.

This session will showcase examples of solutions that are successfully mobilising the enterprise. It will also discuss the challenges faced by mobile network operators and other service providers in rolling-out mobile enterprise solutions in the age of IT consumerisation and will ask how enterprises can most effectively utilise mobile technologies to maximise workforce productivity.

Mobile Advertising: Mobile in the Marketing Mix – Does Having an App Count?14:00 – 15:30Mobile has the potential to be all things to all men when it comes to advertising. Big screens and fast networks mean mobile can compete foreyeballswithTVandmovies; searchputs itupagainstthefixedinternet;SMSandmessagingarepossiblereplacements for direct mail. But is such a blanket approach the right one? What is the “right” use of mobile in advertising? Does the contextual nature of mobile actually mean that we should be talking about marketing, not advertising?

This session will ask how mobile should fit into a brand’s cross-platform marketing strategy. It will consider how we should conceptualise mobile, whether in terms of its potential to create a short term splash or to build and support long-term consumer engagement.

Mobilising the Retail Business16:00 – 17:30It’s not news that mobile technologies are making a huge impact on the retail business. Neither is the fact that so far most of the changes have come from the consumer end, with instant price comparison, competitive online alternatives and the convenience appeal that mobility brings to the casual window-shopper.

But another big trend is also emerging, this time from the retailer’s side, and has as much, if not greater, impact. By analysing consumer behaviour, circumstances, demographics and motivations retailers are developing more attractive offerings. They are also using mobile to better manage their inventory, which is one of the most important secrets of a trade that traditionally operates on low margins and depends on scale and efficiency.

This session will discuss the latest trends and drivers that are helping mobile reshape the retail business.





Mobile Cloud: Operators in the Driver’s Seat – Cloud & Network Intelligence16:00 – 17:30In recent years operators have struggled against the threat of disintermediation from disruptive Over The Top playersand the prospect of being relegated simply to “pipe” status, dumb or not. Today, technology trends offer operators the chance to gain renewed relevance for their customers.

The increasing convergence between networks, IT and cloud capabilities offers operators many new ways of understanding their customers, networks and services. This in turn opens up a wealth of opportunities to deliver smarter services, engage in timely ways with customers and identify cost savings.

The visibility and control enabled by combining cloud methodologies with extra intelligence in the network will be vital to reclaiming a share of customers’ attention and wallets. This session examines practical experiences at the cutting edge of such activities and looks at where such capabilities will lead.




Mobile Advertising: Context is King – Advertising & Marketing with Mobile Social Media 16:00 – 17:30It’s no surprise that, given mobile’s inherently personal nature,ithasgrownquicklytobeamajorchannelforsocialmedia. This willingness of users to engage with mobile social networking offers real opportunities for brands to create contextually relevant messages for their customers.

Advertisers are already getting get a grip on PC-based social media: eMarketer predicts social network advertising revenues to reach US$10 billion in 2013, almost double the $5.5 billion forecast for 2011. But the personal gets more personal and the contextual more contextual with mobile, so marketers still have a lot to contend with before marketing via mobile social networks really lives up to its potential.

This session will ask how the combination of presence and social context that mobile offers can be used for brand advertising. It will ask whether audience targeting and relevance is more assured via the mobile channel, and how the mobile social media approach can fit with a wider advertising campaign.

View MWC 2011 Highlights


Keynote 5: Mobile OS & Applications09:00 – 10:30Applications continue to transform the mobile experience, offering new and innovative ways of delivering services and experiences to an ever wider audience.

In a shake-up of the traditional mobile value chain, new ecosystems are being built around software platforms and operating systems, constantly redrawing the line between partners and competitors in a dynamic environment. This new paradigm continues to pose a real threat of disintermediation for operators, and as the mobile industry becomes ever more reliant on Internet-based communications, the importance of software in the value chain is only set to grow.

What steps are traditional mobile players taking to ensure they remain a relevant voice for their end users and which partnerships will prove most conducive to that end? How do new challengers see this competitive landscape and the role they are set to play? How will the roll out of new web standards such as HTML 5 and IPv6 impact the ecosystem? In this session, CEOsfromacrossthemobileecosystemwilltakethestagetoshare their thoughts on these industry-changing issues.

Keynote 6: Financial Services in a Mobile World11:00 – 12:30Despitethe incrediblesuccessenjoyedbythefirstwaveofmobile money services, more advanced financial services have been slow in coming to mobile in emerging markets. At the same time, technology innovation and mobile applications such as NFC have played an important role in driving demand in developed economies, but have yet to reach worldwide adoption.

All this is set to change as operators, financial institutions and regulators make giant strides towards building the necessary regulatory and business frameworks to support mobile money services on a truly global scale. In addition, the proliferation of NFC-enabled handsets, and the deployment of the associated infrastructure is also reaching the tipping point which will bring advanced mobile money services to the mass market. 2012 promises to be a pivotal year for the mobile and financial industries as they seek to offer the best of both worlds in an integrated, profitable and secure way.

Which financial services will prove most successful on a global scale, and which will be confined to local geographies? How important a role will regulation continue to play? With trust and accountability being critical factors in the financial services space, what assurances and protections are operators and their partners able to provide consumers?

To discuss these questions and more, CEOs from financialinstitutions and mobile operators will take to the stage in a keynote dedicated to addressing the complex issues surrounding mobile money.



Day 3 – Wednesday, 29 February




Regional Focus: BRICS & The Challenges of Innovation13:45 – 15:15Brazil, Russia, India, China and South Africa, a group of large emerging markets regularly grouped together under the acronym “BRICS”, are amongst the top five global mobile markets with nearly 45% of the world’s subscribers in total.Obviously, thebiggest contributors for suchmassivenumbersare China and India with nearly one billion subscribers each, but proportionalities aside, these five markets have been, at least for the last few years, the biggest growth drivers in their respective regions for global vendors and mobile operating groups.

However, it is not easy for mobile operators to thrive in these markets. Complicated and heavy taxation coupled with slow regulation hinders innovation. Low average national income is a natural barrier to increasing ARPU and to offering value added services. High growth in prepaid markets still keeps operators toobusytoinvestinservicesdesignedtoadjacentverticalssuchas financial services, automotive and healthcare.

This session will examine how key industry players in such diverse countries are managing to drive growth, cope with a demanding and ever-expanding subscriber base and promote the next wave of innovation.

Networks: Infrastructure Costs in the Age of Austerity

13:45 – 15:15Many developed telecoms markets are struggling against static or declining ARPUs, while operators in emerging markets typically serve low-ARPU customers from the start. Cutting the cost of deploying and managing infrastructure is a valuable profit enabler. However, demand on the networks is growing throughout the globe, making cost reductions harder to effect.

In today’s environment of austerity, operators are rethinking business models, searching out new solutions and revisiting old ones to deliver lower-cost networks. This session highlights some of the most outstanding examples of ingenuity and shows how operators around the world can employ similar measures.

Mobile Innovation: A Vision of 202213:45 – 15:15The rapid pace of innovation in the mobile industry has accelerated even further in the last 12 months. With the arrivalofLTE,thegrowthofembeddedservicesandglobaladoption reaching new peaks, the potential for mobile has never been greater.

Mobile has fundamentally transformed the way that we interact and connect with each other. This session will look at the future innovations and trends that will shape how we communicate in the next 10 years.

Over 90 minutes we will showcase demonstrations from anumber of innovators in the mobile industry. All presenters will be given a short speaking slot and spectators will be able to vote for the most inspiring participant.

From concept to product, technology to service, what will have the most impact in 2022?


Consumer Devices: Riding the Next Wave of Smart Devices13:45 – 15:15Smart consumer devices – from smartphones to tablets, eReaders, connected TVs and more – are changing from being premium items to suit mass-market customers. While this offers potentially significant new revenue streams from end users, it also adds to the much-discussed “data tsunami”.

Moreover, as Internet, application, content and device companies scramble to take advantage of this brave new world, operators risk becoming marginalised unless they can develop business strategies and partnerships to gain a share of a fruitful new market.

What will the smart device future look like and where do operators fit into it? What strategies and services offer the greatest opportunities? How can operators avoid simply being drowned in data? We examine how operators across the globe are leveraging their positions and resources to take their share of these new revenue streams.



Mobile Money: NFC Services Gain Momentum 15:45 – 17:15NFC services are gaining momentum and the market potential is significant. Frost and Sullivan estimates that by 2015 there will be more than 860 million NFC-enabled handsets worldwide. Furthermore, Juniper Research forecasts that the payment value of NFC will reach US$170 billion worldwide by 2015.

Several of the world’s handset manufacturers, mobile network operators and payment providers have begun to roll-out commercial NFC services in several markets, with the number set to grow over the coming year. NFC is well-known in the area of mobile payments, but beyond this, it can facilitate mobile ticketing, mobile couponing, the exchange of information and content, control access to cars, homes, hotels and many more services.

This session will provide an overview of what’s happening in the world of NFC, exploring what recently rolled-out commercial NFC services look like and what future services are expected to offer to consumers. The session will also address what is required of th e mobile ecosystem to facilitate the widespread adoption of these services.

Embedded Mobile: State of the Market15:45 – 17:15While the consumer electronics segment is well-established in the utilisation of embedded mobile in, for example, e-readers and tablets, the automotive, healthcare and utilities sectors represent relatively untapped market opportunities for the mobile ecosystem. Safety, security and infotainment services in cars, and smart metering utility services are just someexamples of embedded mobile solutions which are having a tangible effect on people’s lives.

Mobile network operators are uniquely positioned to take advantageof thehugemarketopportunity; theyprovidetheubiquitousnetworkconnectivity,aredevelopingtheEmbeddedSIM and have the mobile infrastructure and customer support services in place. Mobile network operators can further strengthen the embedded mobile proposition by working closely with vertical sectors to bring these solutions to market.

This session will provide an overview of the embedded market. It will also address the challenges in bringing profitable embedded solutions to market and will ask whether mobile capacity is able to cope with the expected growth in demand for embedded mobile solutions.




Mobile Advertising: The Mobile Advertising Ecosystem – Making it Work13:45 – 15:15As mobile increasingly becomes a recognised medium for brand advertising and marketing, albeit one that in most cases still only attracts tentative investment, the value chain is expanding. There are two underlying approaches emerging: one that sees mobile as a separate channel to be used either independently or to be fitted at the edges of a wider campaign; theother considersmobile tobe justonepart of the marketing mix but one that is nevertheless central to media planning from the start.

This session will take a practical look at how the value chain is evolving for mobile advertising. It will examine what type of players are currently in the mobile advertising value chain, consider the return on investment of the model as it currently stands, and discuss what the marketplace should look like to sustain a fruitful mobile advertising channel.



Mobile Advertising: Emerging Markets 15:45 – 17:15Mobile is the brave new frontier for brands seeking to capitalise on opportunities in the high growth markets. Why? Because mobile is becoming the communication channel of choicefortheseconsumers.For instance,morethan60%ofIndian mobile Internet users never even use the Internet via a PC, and this mobile-first behaviour is being repeated across the emerging markets. It is this phenomenon that makes mobile a key gateway to new consumers in the emerging economies.

This session will look at the opportunities and challenges for all players in the mobile advertising ecosystem to build mobile into a successful channel for advertising in the high-growth markets. Players from across the value chain will examine the current mobile marketing state of play in these markets, will consider the consumer appetite for receiving marketing via their mobiles and will ask how the ecosystem should evolve to make the most of the nascent opportunity these markets offer.


Networks: Delivering Quality of Experience, Despite Capacity Constraints15:45 – 17:15Consumers and enterprises often face low barriers to switching mobile network operators, and one of the key drivers of switching behaviour is a poor quality of experience with that provider. Network capacity is frequently discussed as a limiting factor on delivering a good quality of service, particularly relating to low-latency services such as content in busy areas has become an expensive priority.

However, the relationship between Quality of Experienceand network capacity is not straightforward and operators risk spending in vain. Meanwhile a variety of techniques, particularly when used holistically, can improve the customer experience and delay the need for expensive new cell sites.

So – how do operators monitor and deliver top-quality experiences without breaking the bank? Find some of the best thinkers on the issue in this session.

Media & Entertainment: The Future of Mobile Music15:45 – 17:15There is so much potential, but as yet, so much untapped opportunity for mobile music services globally.

Will the future be in the cloud, indelibly linked to social media, or is the future of music on mobile all about the live experience? Can mobile based ticketing, live streaming, location, merchandising and social media be harnessed together to engage fans as never before? What’s at stake for artists in the next phase of digital music evolution?

This session will bring today’s music and Internet pioneers together with leading mobile players to explore the future of distribution and discovery, new business models, enabling technologyinnovationandmanyotherdevelopments.Expecttoheartheunexpectedfrominfluentialmusicmanagers,gamechanging artists and global mobile players in the ecosystem.

Day 3 – Wednesday, 29 FebruaryDay 3 – Wednesday, 29 February



Keynote 7: Driving the Mobile Technology Evolution09:30 – 11:00As mobile operators across the globe upgrade their networks to LTE, the full promise of fast and ubiquitous mobilebroadband is becoming a reality. However, as demand for data services continues to grow, it will become increasingly important for operators to deploy technologies which will not only make their networks more intelligent, but also make the best use of their spectrum allocations.

Network architectures will need to evolve to reflect boththe density of these new networks as well as the increased capacity they will carry. The drive to scale up the deployment ofLTE-enableddeviceswillbejustasimportant,whileatthesametimeLTEAdvancedloomslargeonthehorizonwithawhole new set of questions and challenges. Which factors will determine the technology investments operators make in the coming years? Can the industry do more to work collaboratively and build greater efficiencies into the R&D and manufacturing process? How will regulation impact the growth of the mobile ecosystem?

Join some of the industry’s technology pioneers as they discuss the future of the networks which underpin all that is mobile.

Mobile Money: Delivering Innovative Mobile Payment Services11:30 – 13:00A wide range of mobile payment products and services have been rolled-out globally to date, largely focused on the purchase of digital goods and services. The mobile payments market is expected to reach $670 billion by 2015, according to Juniper Research, and the scope of mobile payments is broadening outside of digital goods and services. In light of the expected growth in mobile payments, service providers continue to look for new ways to innovate and utilise technology to execute payment transactions and deliver an improved user experience.

Virtual cards enabling online payments, virtual currencies andcreditcardreadersarejustsomeexamplesoftechnologyinnovations in mobile payments. However, delivering innovative mobile payment services is not just about theunderlying technology; a streamlined value chain and acustomer-focused go-to-market strategy are also critical factors in delivering successful mobile payment services and gaining competitive advantage.

This session will explore the latest innovations in mobile payments. It will also address the challenges for the ecosystem as well as the critical success factors in delivering innovative services in the highly-competitive mobile payments space.

Day 4 – Thursday, 1 March




Embedded Mobile: The Market Opportunity in the Automotive and Utilities Sectors 11:30 – 13:00The automotive and utilities sectors, amongst others, represent strong market opportunities for mobile network operators and other service providers. Embedding telematics intovehicles which use mobile connectivity to deliver safety and security services, and infotainment services such as Internet access, live traffic updates and weather reports are becoming increasingly commonplace. Meanwhile, mobile connectivity is enabling utilities suppliers to more effectively manage the supply and demand of consumers’ energy and water.

The market opportunity for embedded mobile in the automotive and utilities sectors will be evaluated in this session. It will also explore the types of services that can be expected in the future and the role of the various players in the value chain in bringing these solutions to market, whilst addressing critical successful factors.

Mobile Money: Emerging Markets – Where are the Opportunities for Mobile Money?14:30 – 16:00Several emerging markets represent strong growth opportunities for mobile money due to the high numbers of unbanked and under-banked customers. Money transfers, bill payments, cash withdrawals and forms of micro financing, oftenthroughsimplebutsecureSMSmessaging,arejustsomeexamples of mobile money services which are proving valuable to consumers in emerging markets, where mobile phone usage is high but access to traditional banking services is limited.

This session will explore where opportunities exist for mobile money services in emerging markets. It will discuss the role of mobile network operators, financial institutions and payment providers and the challenges in bringing mobile money services to emerging markets.

Day 4 – Thursday, 1 March

Networking Break13:00– 14:30

Technology Evolution: Network Architecture EvolutionJointly developed with

11:30 – 13:00Eveninthenearfuture,operatorswillneedtodeliverhighercapacities, new services and higher Quality of Service to the customer, while improving efficiency and lowering cost internally. For most operators, this revolution must be achieved by an evolution in their radio, aggregation and core networks.

Mobile operators have already started to deploy heterogeneous network structures combining different generations of wireless technologies, often embedded in an environment of macro-, micro- and even femto-cells. Furthermore, LTE-Advanced features, new centralised RAN and smart network architectures are currently being developed and evaluated.

Asaresult,manyoftheelementsneededtodeliveraflexible,intelligent network already exist or will appear in the near future. The main challenge is to do it right – to bring the pieces of the puzzle together in a way that supports an operator’s financial, technical and business needs throughout the evolutionary process. This session highlights how industry leaders are working towards this and what steps should be taken.


Day 4 – Thursday, 1 MarchTechnology Evolution: Network Operations EvolutionJointly developed with

14:30 – 16:00Technology developments and business pressures are destroying many old barriers – between networks and IT, voice and data, fixed and mobile, telecoms and Internet. This change offers operators the chance to manage their networks and services in new ways, lowering costs and opening up fresh business opportunities.

However, for operators to take full advantage of these opportunities requires some radical changes throughout their business, networks and IT systems. There are considerable challenges to overcome, not least the management of converged networks, of different wireless technology generations and of an increasingly complex multi-vendor environment.

Based upon practical experience, this session focuses on how to evolve mobile network operations effectively. It offers delegates the chance to understand the path towards a new style of network operations, how to take advantage of its benefits and how to avoid the dangers on the way.

Embedded Mobile: Consumer Electronics – The Case for Embedding Mobile Connectivity14:30 – 16:00As the demand for consumer electronics such as tablets and e-readers goes from strength to strength, mobile network operators must contend with a huge increase in multimedia traffic on their networks. What types of consumer electronics are expected to place the most demands on mobile networks? What are the different use cases? How can mobile network operators best meet the growing demand for mobile connectivity while maintaining the same Quality of Service that consumers have come to expect from their electronic devices?

This session will explore the landscape of embedded consumer electronics and the business case for embedding mobile connectivity into consumer electronics devices, and will consider the possible alternatives.



The Mobile World Congress conference programme brings the leadership of mobile operators and key players in the broader mobile ecosystem together in an exclusive forum for sharing the visions and strategies that will shape the mobile future. Conference attendeeshaveauniqueopportunitytogainperspectivesandkeeninsightsfromthemostinfluentialandinnovativecompaniesin the world through a combination of dynamic, interactive conference sessions and extended networking opportunities.

In addition to the keynote speakers, the following executives will be presenting as part of the Mobile World Congress conference programme:

Dominique Bonte, ABI ResearchJeffOrr,ABI ResearchAndrew Graham, AdidasStephen Bowker, Aircom InternationalLior Netzer, Akamai TechnologiesAdolfo Hernandez, Alcatel-LucentMarcus Weldon, Alcatel-LucentSafdar Mustafa, Al JazeeraDavid Amzallag, AmdocsMarco Quatorze, America MovilRupert Daniels, Arsenal FCJohn Donovan, AT&TJon Summers AT&TKevin Peters, AT&TPeter Santos, AudienceAndy Chong, Axiata Group BerhadManojKohli,Bharti AirtelJohn Malloy, Blue Run VenturesDr Michael Würtenberger, BMW GroupRon Hirson, BOKUMarcelo Claure, BrightstarDr KF Lai, BuzzCityFernando Alvarez Tabio, CapgeminiDaniel W. Burger, CapgeminiBill Huang, China Mobile Research CentreRobert Pepper, CiscoThierry Maupile, CiscoDave Birch, Consult HyperionPaul Lee, DeloitteKobus Smit, Deutsche TelekomVincent Hoogsteder, DistimoRaffaele de Peppe, DLNADr Michael Reilly, DoroRenate Nyborg, EdelmanNoahElkin,eMarketerErikKruse,EricssonJohan Wibergh, EricssonMartin Körling, EricssonValter D’Avino, EricssonKhalifa Al Shamsi, EtisalatLuis Jorge Romero, ETSIScott Durchslag, Expedia WorldwideChristian Lindholm, FjordDoug VanDagens, Ford Motor CompanyDennis Crowley, FoursquareScott Jenson, frogRob Grimshaw, FTOlivierPiou,GemaltoKevin Fitchard, GigaOMKarim Temsamani, GoogleOsamaBedier,GoogleTim Wood, Grameen FoundationFrederic Huet, Greenwich ConsultingJean-Marie Letort, Greenwich ConsultingDan Warren, GSMA

Conference Speakers

Dr Nav Bains, GSMAOttoBerkes,HBOGabriel Brown, Heavy ReadingPhilippe Leon, HP Bob Cai, HuaweiNick Wiggin, HuaweiZhu Haobing, HuaweiLing Shao, IBMScott Burnett, IBMZygmunt Lozinski, IBM CorporationMalcolm Nicholas, IBM Global Business ServicesMark Winther, IDC Corp.Nicholas McQuire, IDC Corp.EricBader,InitiativeJoy Liuzzo, InsightExpressDoug Fischer, IntelSimon Brown, ip.accessRyan Hughes, IsisAtul Bhatnagar, IxiaMacario Namie, Jasper WirelessSteve Shaw, Kineto WirelessMatt Murphy, Kleiner PerkinsMatt Hatton, Machina ResearchBen Whitaker, MasabiPardeep Kohli, MavenirNicolaus Henke, McKinseyMark Bole, MesaplexxTodd DeLaughter, mFormationPatty Mechael, mHealth AllianceKarl-Heinz Land, MicroStrategyMark Zawacki, Milestone GroupKhalid Al Kaf, MobilyLabib Shalak, MobinetsDr Sailesh Chutani, MobisanteThemba Khumalo, MTN UgandaOlegSvirskiy,MTS RussiaSean Parker, Napster Peter Meissner, NGMNSandro Dionisi, NGMNJonathan Carson, Nielsen TelecomLarry Haddad, Nissan InternationalMichael Halbherr, Nokia Amir Lahat, Nokia Siemens NetworksBalázs Bertényi, Nokia Siemens NetworksSusie Kim Riley, Northbridge Venture PartnersScott Seaborn, Ogilvy Group UKMichael Manzo, Openet Carlos Lourenco, OptimusJames Haddock, OracleLaurence Le Ny, Orange-France TelecomThierry Bonhomme, Orange-France TelecomDaniel Gurrola, OrangeLudovic Lévy, OrangeThierry Millet, OrangeMarc Zionts, Ortiva Wireless

Van Jacobson, PARCEugeneTsyrklevich,Parkopedia.comRodger Desai, PayfoneDavid Marcus, PayPalGustav Praekelt, PraekeltDr Christopher Wasden, PricewaterhouseCoopersDon Jones, QualcommRobert Marcus, QuantumWave CapitalDavid Halpin, Quickoffice Inc.Alan Panezic, RIMAlistair Mitchell, RIMSelina Lo, Ruckus WirelessMartin Kopp, SAP AGMike Wehrs, ScanbuyPeter Broekroelofs, Service2MediaRajivMehrotra,ShyamHoojongKim,SK TelecomJongtae Ihm, SK TelecomMyung Sung Lee, SK TelecomJeffrey Glueck, SkyfireNeil Montefiore, StarHubChris Barraclough, STL PartnersJeff Gordon, SyniverseDoug Renert, Tandem EntrepreneursPat McCarthy, TelcordiaJose Perdomo, TelefónicaJose Valles, TelefónicaMatthew Key, Telefónica DigitalJuan Carlos Lopez-Vives, Telefónica Multinational SolutionsSven Størmer Thaulow, Telenor ComoyoDr Vikram Saksena, TellabsIbrahim Gedeon, TelusMartin Creaner, TM ForumRobert Rich, TM ForumTony Poulos, TM ForumMike Putnam, TripadvisorErsinUnkar,Turkcell TeknolojiUri Blackman, UberMediaJay Altschuler, UnileverRajivBawa,UninorYogeshMalik,UninorPramod Gaur, UnitedHealth GroupAlex Moukas, VeltiJack Gallagher, VerizonTalmon Marco, ViberMikhail Gerchuk, VimpelcomBillGajda,VisaSrinivas Krishnamurti, VMwareMarc Sauter, VodafoneJohn Aalbers, VolubillGibu Thomas, WalmartRui Paiva, WeDo TechnologiesXiaodong Zhu, ZTE

Conference Speakers


Ministerial Programme

Ministerial Programme Platinum Sponsor


Ministerial Programme Platinum & Networking Sponsor

Ministerial Programme Lounge Sponsor

The Ministerial Programme is an integral part of each year’s Mobile World Congress. This distinguished programme offers an invaluable opportunity for policy makers and industry leaders to discuss strategies for shaping the future of the mobile industry as well as mobile’s potential to accelerate economic growth and advance social development around the world.

Last year, more than 55 Ministers and 75 regulatory heads representing131countriesjoinedhigh-profilerepresentativesfrom international organisations including The World Bank, TheEuropeanCommissionandITUforthisindustry-shapingprogramme of events. In 2012 this programme is expected to attract more than 400 ministerial and senior regulatorydelegatesfrom140nations,including60ministers.

Attendance is by invitation only.


Forum Series

The GSMA aims to advance important new mobile technologies and applications through our Forum Series at Mobile World Congress, where we bring together industry players to discuss and debate important topics in dedicated sessions.

EachForumisaone-day,thought-leadershipprogrammeledby our Forum Partners and moderated by industry experts. Forum Series sessions are open to all MWC pass holders includingExhibitionVisitors. Thosewishing toattendmustindicate their interest in doing so through our Attendee Application System. Visit www.mwc12applicationsystem.com for more information.

Augmented Reality Forum – Platinum Sponsor

The Augmented Reality (AR) Forum is where mobile AR will expand from a research prototype to a real world solution. Mobile AR brings together people on the move, the digital content on the Internet and the physical world. It leverages the high performance of our newest devices, speed of the latest network technologies and the need of people to tap into information while on the go.

Brands seeking to engage consumers, enterprises managing valuable resources, governments serving their citizens and people who just want to explore and learn and find theirfriends will all be using Mobile AR in 2012.

Attendees will hear practical experiences through sponsor’s case studies, receive insights on how different geographies are adopting AR, get suggestions where to get the latest tools and services, and be the first to be found when brands, enterprises and developers are looking for information on mobile AR.

Monday, 27 February 09:30 – 13:30 AR Forum Opening Session and Session Two – Sponsored by Khronos Group

13:30 – 14:45 AR Forum Session Three

14:45–15:15 NetworkingBreak

15:15 – 16:30 AR Forum Session Four

16:30 – 17:30 Closing Cocktail Reception

Augmented Reality Forum

All forum dates and times are still being confirmed. For the most current information please visit www.mobileworldcongress.com/forum-series. Attendees may register their interest in attending Forum Sessions through the Attendee Application System. To do so, please visit www.mwc12applicationsystem.com.


Forum Series

Tuesday, 28 February09:30 – 10:45 LTE Forum Opening Session


11:15 – 12:30 Session Two - Sponsored by NEC

LTE started by solving clear technicalobjectives:improveradiospectrumefficiencyand provide economical mobile broadband networks. The introduction of all-IP network architectures and various open interfaces will allow more flexibility in developingand deploying new services. This session will analyse how this evolution will enable new services to be created and the new business models available.

12:30 – 13:30 Sponsored Lunch

13:30 – 14:45 Session Three - Sponsored by ZTE

LTE Summit is designed to explore theapplicationscenariosandZTEwilltakethisopportunity to share its points of view on LTEapplicationscenarios.


15:15 – 16:30 Session Four - Sponsored by Openwave

Industry experts will discuss and debate the growing role of pricing and policy control indeliveringLTEdataservices.Topicstobediscussed include smarter traffic steering, pricing for content and quality, application- or service-based billing, new opportunities from over-the-top services, and engaging and educating subscribers.


The LTE Forum explores the coming revolution in mobiledata utility and network architecture. LTE promises toprovide mobile users peak data rates of over 300 Mbps for downloads and rates approaching 100 Mbps for uploads. These speeds will fundamentally alter the way users view the utility of mobile data and create opportunities for innovative application developers and entrepreneurs to approach the market.ThisrevolutionhasbegunwithlaunchesinEurope,North America and Asia.

During the LTE Forum we’ll discuss the challenges andopportunities network operators face when building all-IP architectures, as well as their many benefits, including reduced latency and revolutionised network designs.

LTE Forum

LTE Forum – Gold Sponsors


Forum Series

The increasing power and utility of the smartphone has made it the logical next target for the “bad guys”, viruses, malware, spyware and more. How do insiders see the market evolving? How do you build successful and secure applications? What are best practices for layering on or incorporating information security products for mobile devices? What are key lessons learned?

Wednesday, 29 February09:30 – 10:45 Mobile Security Forum Opening Session


11:15 – 12:30 Session Two – Sponsored by AdaptiveMobile

AdaptiveMobile,joinedbyapanelofleadingindustry experts, will share the very latest advances in mobile security, unveil the results of unique industry research into consumer security expectations, and showcase how the world’s leading fixed and mobile operators are protecting their subscribers and driving new revenues through advanced network security.

12:30 – 13:30 Sponsored Lunch

13:30 – 14:45 Session Three - Sponsored by Trend

Share Trend Micro’s vision for the future of mobile at the world’s number one event for mobile. With consumer mobile technologies spreading through the workplace, Trend Micro will explore the pitfalls your BYODprogramme can’t ignore, and share how to turn consumerisation into a competitive advantage.


15:15 – 16:30 Session Four – Sponsored by Norton by Symantec

Join security leader Norton and other industry experts to explore how mobile is redefining security. We’ll discuss how cybercriminals are adapting to the new threat landscape as well as how the emerging mobile market is driving demand for a whole new definition of the word “security”.


Cloud computing is being touted as the “future of the web” due in part to its current and expected impact on desktop technologies. This convergence between devices and the computing solutions that enable them is “spilling over” into mobile, where cloud computing is poised to become a disruptive force in the mobile device world. Considering the growth in smartphone proliferation, as well as increased smartphone capabilities, we are on the verge of a “perfect storm” that will catapult mobile cloud computing to be a significant approach to app development and value delivery.

Mobile Cloud Forum will focus on how cloud computing will revolutionise mobile applications and the mobile ecosystem.

Wednesday, 29 February 09:30 – 10:45 Mobile Cloud Forum Opening Session, part 1


11:15 – 12:30 Mobile Cloud Forum Opening Session, part 2

12:30 – 13:30 Lunch Break

13:30 – 14:45 Session Two – Sponsored by NEC

NECisproudtoannounceitssponsorshipofMobile Cloud Forum and will present how to leverage networks assets to create new business opportunities with NEC’s CarrierGrade Cloud solutions.


15:15 – 16:30 Session Three – Sponsored by Cisco

Cisco enables a world of many clouds, with services being delivered anywhere, at any time, and to any device. Join us in a discussion on how Cisco uniquely combines the data centre with an intelligent network in order to enable dynamic, efficient, and secure on-demand cloud services.


Mobile Cloud Forum Mobile Security Forum

Mobile Cloud Forum – Gold Sponsors

Mobile Security Forum – Gold Sponsors



App Planet

GSMA launched App Planet in 2010 to focus on the explosive growth in the mobile apps market while fostering direct communication between developers and platform owners. Now in its third year, we will once again unite the key apps players in one place, positioning App Planet as the Centre of the Apps Universe for the mobile industry.

In 2011:

• More than 40,000 attendees came through the door atApp Planet

• 200+Exhibitors

• Morethan12,000developersatMWC11

• 54%ofdevelopercommunityrepresentssenior-levelpositions

The 2012 App Planet will feature:

• Morethan200Exhibitors

• AppDeveloperConferences(ADCs)ledbyourpartners

• Greatnetworkingopportunities

• AppCompetitions

App Planet At A Glance

Four days of forward-looking app-focused exhibition showcasing the framework that shapes, enables and drives the app industry

An ideal place for the developer community to connect, network and explore how to Redefine Mobile

BMIC University Mobile Challenge

Mobile App Challenge

IMGAWIP* coming soon *BlackBerry

SamsungNokia

Monday,27 February

Tuesday,28 February

Wednesday, 29 February

Thursday, 1 March

App Planet App Planet

Welcome to App Planet

App Planet Sponsor


App Planet, located in the Upper Village, is open to all pass holders each day of Congress and will focus on the latest technology from the fast-moving apps industry. With more than 200 app-specific exhibitors in 6,700 square metres of space, App Planet provides an abundance of opportunities for developers and mobile professionals to mingle and discover apps in action.

To learn more about the App Planet exhibition, visit www.mobileworldcongress.com/pavilions.

App Developer Conferences (ADCs) are a special focus of App Planet. These sessions, led by our ADC partners, run a full day and give attendees the chance to learn advanced tools, techniques and channels to market. These sessions provide invaluable opportunities and direct communication with channel and platform partners. Attendance at ADCs is granted by invitation from our ADC partners. See all of the ADC opportunities and more information at www.mobileworldcongress.com/adc, then indicate your interest in attending one or more at www.mwc12applicationsystem.com!

Monday, 27 February Nokia Developer Day

The Nokia Developer Day at MWC 2012 will be bigger and better than ever! We’ll be showing developers how to take the next steps with the Nokia Lumia and Asha device ranges;designinganddevelopingappsforwidestreachandmonetising the unique dual opportunity.

Did you know that Nokia Store is the most locally relevant channel available in over 190 countries? Come learn how to distributetothose190+countriesandtakeadvantageofthesuperior conversion rates of operator billing in 46 countries.We’ll have both overview and technical sessions as well as demos, experts and business contacts available for networking.

Tuesday, 28 February BlackBerry Developer Day

Join BlackBerry on Tuesday for a BlackBerry Developer Day to remember. Discover the next generation BlackBerry Platform – BlackBerry 10 – which combines the best of the BlackBerry platform with the best of the QNX platform to create a brand new, next generation mobile platform to connect people, devices, content and services.

Hear how to harness the power of Cascades, our rich native UI framework that enables developers to create powerful new graphical elements like transitions and 3D animations for applications.

Learn about our updated HTML5 Platform, BlackBerry WebWorks HTML5, which offers best-in-class performance and rendering. BlackBerry WebWorks allows developers to build high performance cross-platform applications using webtechnologies,injustdaysratherthanweeksormonths.

We look forward to seeing you at App Planet.

App Planet

Interested in attending one or more ADCs? Visit www.mwc12applicationsystem.com to learn more!


Tuesday, 28 February Samsung Developer Day

App Planet is a perfect place for the developer community to connect, network and explore how to redefine mobile.

The App Lounge is a Wi-Fi enabled area within App Planet that provides a central meeting point for like-minded developers to discover how mobile connects, entertains, informs and inspires us, ultimately changing how we live and who we are. This hot spot serves as a place to relax, read complimentarypublicationsandjoinyourfellowdevelopersto exchange ideas on how you can enable, lead and accelerate the redefinition.

App Lounge Sponsor

The final exciting component of App Planet is App Competitions, where developers are given the opportunity to imagine, develop and drive apps for some of their favorite consumer brands. We’re working with our mPowered Brands partners – some of the largest and most well-known brands in the world – and will be sharing details of the competitions very soon. Stay tuned to www.mobileworldcongress.com for up-to-date information!

Thursday, 1 March IMGA Summit & Awards Ceremony

The International Mobile Gaming Awards (IMGA) Summit brings together the entire mobile gaming ecosystem - from handset manufacturerstogamedevelopers,publishersandjournalists-to discuss the hottest issues that affect the sector.

The IMGA Summit offers a unique networking platform, and the opportunity for participants to keep ahead of fast-paced changes in global markets and technologies. The day will feature panel discussions and informal networking opportunities. Key moments will include panels on mobile gaming and publishing, gamedevelopment tools,and innovation;anetworking lunchwith live pitching by game developers, and the awards ceremony for the 8th IMGA.

Following on the success of Mobile World Congress 2011, Samsung plans to host an event for application developers, sharing the latest technology and development tips.

Grab the unique opportunity to get the advanced content from Samsung technicians.

Stay tuned to www.mobileworldcongress.com/adc for updates!

App Planet

WIPJam @ MWC12

It’s the biggest and the best Day for Developers at MWC. That’s right;WIPJamisbackforYear5!

This year look for more Storytelling, UnPanels, Discussion Groups and Pitches. We are also adding interactive demos, a coding challenge, speed networking and more. Get connected to industryleadersandotherdevelopers;learnaboutthetoolsandresources to shoot your way to the top!

WIPJam Sessions are interactive and definitely not boring so start banking your ZZZs now for the last day of MWC. No PPT, No Panels and No Ties!

Tune in to the updates and call for participation at www.wipconnector.com.


Global Mobile Awards

Global Mobile Awards Ceremony

About the Global Mobile Awards

Tuesday, 28 February15:00 – 16:30, Hall 5, Auditorium 1Join us as we recognise and award the best in mobile.

Global Mobile Awards for 2012 will be presented in the following categories:

• AppsoftheYear

• BestMobileHandsetsandDevices

• MobileMarketingandAdvertising

• MobileInnovation

• BestTechnology

• SocialandEconomicDevelopment

• BestMobileServices

Platinum, Gold and Silver Pass holders, as well as accredited media, are eligible to attend.

Awards Category Sponsor –Apps of the Year

Honouring excellence and innovation in mobile communications, the GSMA’s 17th Annual Global Mobile Awards will recognise the best of the ecosystem.

The GSMA has introduced some key new enhancements for the 2012 awards programme. Reflecting the explosion indemand for a world of mobile applications, this begins with newcategoriesfor“AppsoftheYear”thatwillbedeterminedbyuserchoiceandjudgedonstatisticalevidenceofmarketdemand, as well as “Best App”, and a new “Most Innovative App category” that was open for entries/submissions.

For 2012 we have introduced specific categories for “Best Smartphone”, “Best Feature phone” and a brand new “Best Tablet” category as part of the Best Mobile Handset & Devices Awards. In addition to recognition of the Best Handsets and Devicesof2011,ourpanelofjudgeswillalsosearchforandselect the very best and most promising Handsets and Devices on show at Mobile World Congress.

The 2012 Awards also feature updates and new categories to reflect the broad and constantly evolving mobile ecosystem;e.g. Mobile Advertising & Marketing, Mobile Innovation Awards focused on the convergence of mobile within the vertical sectors of health, transport/automotive & utilities, education, publishing and mobile money, plus a special category for embedded consumer devices. There are also expanded Technology and Social & Economic categories, the latterincludingnewawards for“BestUseofMobile inEmergencyor Humanitarian Situations” and for “mWomen Best Mobile ProductorServiceforWomeninEmergingMarkets”.

For more information, please visit www.globalmobileawards.com.


See MWC in a New Way

Augmented Reality

Take a journey to Mobile World Congress 2012. Experience Augmented Reality through one of this year’s featured experiences:

360° ExploreExplore MWC through an interactive 360° World

This experience begins on The Avenue at MWC. By physically moving your mobile device, you can learn more about different aspects of the event as if you were on site.

3D Print AdMake the MWC print ad come to life in 3D

The Mobile World Congress print ad will “come alive in 3D” and display five different icons for you to explore MWC.

To further explore Augmented Reality at MWC 2012 and receive detailed instructions, visit www.mobileworldcongress.com/AR on your mobile device or scan the QR code below:

MWC 2012 AR Experience provided by:

About junaio:

junaio® is the most advanced mobile augmented reality browser, a mobile companion and instant source of information about places, events or bargains. What’s on at the movies, where is the nearest cash dispenser, taxi stand or subway station? The best steak in town, or the hottest show? Finding your way inside exhibitions, getting added information on products, ads or news articles. This and more at your finger tips with junaio, your mobile companion. www.junaio.com.

About TAB Worldmedia:

Full Service Mobile Augmented Reality Agency TAB Worldmedia helps premium brands realize their mobile augmented reality strategy on the highest innovative level. As a fully independent and private agency we create and produce interactive augmented reality content to all public AR enabled mobile browsers and apps. www.tabworldmedia.com.

www.mobileworldcongress.com/AR

www.mobileworldcongress.com/AR


mPowered Brands


Accelerating Marketers’ Knowledge of Mobile

Mobile is enhancing every aspect of life, and coupled with nearly six billion mobile connections across the globe, it is rapidly redefining how brands and services are marketed. With this in mind, GSMA proudly presents mPowered Brands, an inaugural event at Mobile World Congress designed to help marketers broaden their knowledge of the growing mobile marketing opportunity.

mPowered Brands Tablet Sponsor

mPowered Brands offers four complementary programmes onsite at Mobile World Congress, each designed to provide varying levels of education and awareness of “mobile as a marketing medium”. Whether you are a mobile operator, a marketing agency, a brand, or a mobile ecosystem service supplier, mPowered Brands can help you achieve your mobile marketing goals through the following:

• mPoweredBrandsTheatres

• mPoweredBrandsMobileAmbassadors

• mPoweredBrandsZone

• MobileAppChallenge

Eachprogrammeisavailabletoalimitednumberofpartners.Both the Theatres and Mobile Ambassador programmes allow the partner to control their “guest list”.

mPowered Brands

mPowered Brands At A Glance

A dedicated mobile marketing-centric area where mobile marketers, ad agencies, media companies and fulfillment technology groups can showcase their offerings,

content and solutions to brands and their agencies

Technology companies share insights, announcements, demonstrations, case studies and workshops related to mobile marketing

McCann Worldgroup

Nielsen

Monday,27 February

Exhibition

Theatres


Tuesday,28 February

Wednesday, 29 February

Thursday, 1 March

A first-class Mobile World Congress experience for you and your brand clients designed to support your efforts to enhance your clients’ mobile

industry knowledge and drive actionable outcomes for all

Mobile and app-focused challenges that inspire developers to create original apps which help global brands and creative agencies engage with their customers

Mobile Ambassadors


Mobile phones brought the digital revolution to new consumers in developed and emerging countries alike. Mobile is the most personal way to use media, the ultimate social media device, and has an unmatched ability to connect to the right consumer at the right time. What does this mean for marketers, media companies, operators, device manufacturers, retailers and others in the mobile ecosystem? Join Nielsen, a global information and measurement company operating in 100 countries, for insights on today’s digital consumer and how winning companies can best take advantage of this unprecedented opportunity.

For detailed information regarding mPowered Brands, visit: www.mobileworldcongress.com/mpoweredbrands-overview

mPowered Brands Theatres

GSMA’s mPowered Brands Theatres offer a comfortable and visually compelling environment for marketers, ad agencies, media companies and advertising technology organisations to host clients and prospects at the world’s largest global mobile digital communications event.

Your theatre, your agenda. An mPowered Brands Theatre provides you a stage to amplify your objectives, share yourinsights, company or solutions announcements, product and service demonstrations, case studies, workshops, etc. related to mobile marketing. Each Theatre partnership includescomplimentaryEVPpassesforeachinvitedguest.

Decode the Future of Mobile Marketing

Tuesday, 28 FebruaryAn Uncommon Sense of the Consumer

mPowered Brands


Located in Hall 2.1, and open to all pass holders, the mPowered Brands Zone conveniently brings together a wide array of mobile advertising solutions providers including advertising research, ad networks, and mobile operator ad solutions to address brand marketing requirements across mature and emerging markets.

Exhibitors will benefit from pre-arranged or ad hoc visitsby Theatre and Mobile Ambassador programme VIPs. As an exhibitor, you will have an opportunity to showcase your productsandservicestosomeoftheworld’smostinfluential:

• Globalbrandmarketers

• Marketingagencies

• Decision makers in the mobile sector, including C-Levelattendees

We are pleased to announce the Mobile App Challenge Series, designed to help brands crowdsource new ways to engage with their customers through creative mobile device app concepts. Mobile is the single largest and, arguably, the most personal and affinity-driven communications platform on the planet. The Mobile App Challenge is an easy and effective way to try mobile as a marketing medium.

To learn how your brand or agency can participate, visit: www.mobileappchallenge.com/sponsor-info

mPowered Brands Zone


The GSMA has designed an exclusive, first-class mobile industry discovery and tour programme to help marketers/brand leaders gain insights and make important connections forachievingtheirbusinessobjectives.TheGSMAisinvitingindustry thought and solutions leaders to serve as Mobile Ambassadors and guide their invited marketers through a one-day enrichment experience at MWC12.

The mPowered Brands Mobile Ambassador programme will attract global marketing agencies and their brand clients to Mobile World Congress in order to enhance their knowledge regarding the latest mobile marketing solutions. EachAmbassador will receive pre-event training on a number of emerging mobile marketing technologies which will prepare them to highlight opportunities for leveraging them during their tours. Topics include:

• AugmentedReality(AR)

• LocationBasedServices

• MarketingwithQRCodes

• MarketingusingSMS/MMS

• MobilePayments

• OpenNFC

mPowered Brands Mobile Ambassadors

mPowered Brands – Mobile Ambassador Partners

mPowered Brands


GSMA Seminars

Learn More about Mobile through GSMA Seminars

Monday, 27 February – Thursday, 1 MarchGSMA Seminars provide insight and developments on key GSMA and industry initiatives. They offer a unique opportunity to hear from industry experts and further your knowledge in topical areas that really matter to the industry. The full programme and details on each session may be found at www.mobileworldcongress.com/gsma-seminars.

GSMA Seminars are open to all Mobile World Congress attendees on a first come, first served basis. The Seminar Theatre is located in Hall 2.1 – we look forward to seeing you!

Monday, 27 February09:30 - 12:00 Disaster Response: Programme Launch & Workshop

The GSMA will launch its Disaster Response Programme at Mobile World Congress. This programme seeks to understand how mobile operators can most effectively support each other and improve resilience among networks in disaster scenarios while identifying how the mobile industry can best help citizens and humanitarian organisations on the ground following a crisis.

12:30 – 15:00 Mobile Spam: Eroding Consumer Trust

The rapid growth of mobile messaging services has created a perfect environment for fraud and ID theft, and the impact of this on the mobile ecosystem has the potential to be catastrophic. Understand the implications and how the mobile industry is collaborating to close this down.

15:30 – 18:30 Mobile Marketing: The Power of Demographics

The rapid growth of mobile is creating high demand for personalised services enabled by consumer demographics. While Mobile Network Operators are uniquely placedto provide these, the issues for consumers, regulators and service providers around the use of private data are many.

Tuesday, 28 February09:30 - 12:00 Rich Communications Ecosystem - Retaining Customer Relevance

Coinciding with the first commercial RCS-e launches, the seminar agenda will review business opportunities, commercial and marketing strategies and the RCS-e specification development roadmap, with live demonstrations. This is a “must attend” event for anyone concerned with Business Development, Strategic Marketing and Commercial Operations, delivered by seniorrepresentatives of committed RCS-e operators.

12:30 - 15:30 NFC: Advancing The Mobile Ecosystem

Mobile NFC services have reached critical mass in many countries globally, and the stimulation of the ecosystem around these services is crucial to drive demand for future growth. Involving transportation, ticketing, retail, access and more, the socio-economic benefits create opportunities that can’t afford to be ignored.

16:00 – 17:00 Green Power for Mobile and Community Power from Mobile

United Nations Secretary-General Ban Ki-moon introduced the International YearofSustainableEnergyforAllfor2012.Themobile industry offers a unique perspective on leveraging itself to drive this opportunity. Find out how and why you should get involved.

17:30 – 18:30 Mobile Agriculture: The Market Opportunity

An intensive panel session showcasing the market opportunity for Agriculture VAS in emerging markets where rural is a significant growth area. The session will highlight emerging best practices and insights into overcoming challenges and launching an Agri VAS. Meet the stakeholders - mobile network operators, agricultural and development practitioners.


GSMA Seminars

Learn More about Mobile through GSMA Seminars

Wednesday, 29 February09:30 -10:50 Connected Life: Business Impacts

Connected Life describes a world where new services are accessed through ubiquitous internet coverage provided by advanced mobile networks and experienced through multiple device types. This session examines the impact of this huge growth opportunity foroperatorsandadjacentindustries.

11:05 – 12:25 Connected Life: Mobile Health

Mobile Health has arrived. Today services are accessible across the world, helping to improve healthcare and its accessibility. This seminar will discuss real life examples of Mobile Health deployments, and the sustainable business models that were developed to enable them.

12:40 – 14:00 Connected Life: Innovative Business Models

How will operators make money in the developing connected/embedded markets? Where will they appear in the value chain? This session will examine successful business models from different industries and explore how they work for each participant in the value chain.

14:30 – 16:00 Connected Life: mYouth & mEducation - Transforming Children and Young People’s Lives

Join industry experts to explore the new opportunities mobile offers young people in education, entertainment and social interaction. This seminar is a must for all companies who are currently or have plans to provide mobile services for the youth segment.

16:30 – 18:30 Mobile for Development Intelligence

Learn about the new and exciting online database and community GSMA is building for all who take an interest in how mobile technology is impacting people and their environment in the developing world.

Thursday, 1 March09:30 – 11:00 Mobile and Privacy: Apps, Icons and Privacy

How can we ensure mobile users’ privacy is treated consistently irrespective of the technologies and business models? How can those designing and building apps ensure that user privacy is respected and protected? This session is for app developers and those delivering apps and services.

11:30 -13:30 Spectrum – It’s Everybody’s Business

Mobile is at the heart of a $1.2 trillion industry. If your business is mobile related, the thing you need most is reliable mobile networks. Spectrum is the oxygen that sustains this ecosystem and with data demands rising, you need to support “the ask” for future spectrum. This seminar will explain, amongst other topics, why it’s important to complement the ask for future spectrum and how to advocate for additional spectrum to your respective governments.


Exhibition

The exhibition at Mobile World Congress provides an excellent opportunity to see the latest products, solutions and technologies. Attendees will have ample time to speak with telecomspersonnel; IT, softwareand services creators,and more.

The exhibition features more than 1,400 companies from59 countries and occupies more than 58,600 square metres of exhibition and hospitality over seven halls and numerous outdoor areas. While you’re onsite, be sure to visit these zones and pavilions where you can find themed exhibits and displays:

This market-development programme is designed to accelerate the adoption of wireless connectivity in a wide range of devices across the consumer electronics, healthcare, automotive and utilities sectors. Visit this area if your intent is to experience mobile’s future possibilities.

Embedded Mobile Devices Pavilion

The increased use of smartphones in the developed world and the rising popularity of applications are driving the use of mobile banking services. See for yourself the services being offered in the mobile finance ecosystem and talk to those developing industry assets and driving the industry’s requirements for standardisation, certification and processing.

Mobile Money Pavilion

A forward-looking app-focused exhibition showcasing the framework that shapes, enables and drives the app industry. Visit App Planet to see more than 200 app-specific exhibitors in 7,500 square metres of space.

App Planet Exhibition

The Cloud Pavilion explores how bringing together cloud technology vendors and the greater mobile technology ecosystem will define and develop the potential of cloud computing in the mobile space.

Cloud Pavilion

This pavilion exhibits solutions to motivated decision-makers seeking to understand alternatives to the rapidly rising energy costs of network expansion and maintenance. Stop by to see the latest green power technologies with a growing community of mobile network operators seeking green alternatives.

Green Technology Pavilion

A dedicated mobile marketing-centric area where marketers, ad agencies, media companies and fulfillment technology companies will showcase their offerings, content, insights and solutions to brands and their agencies.

mPowered Brands Zone

Stop by the GSMA Pavilion in the centre of Hall 8 (C118) to learn about GSMA’s many programmes and initiatives includingNFC,EmbeddedMobile,futurespectrumformobileand RCS-e propositions and how we are bringing them to market. Be sure to speak to our Member Services team and learn the benefits of GSMA membership. If you are already a GSMA member, we will be showcasing our new members extranet, Infocentre. Members are also welcome to join usthere in our members lounge for cocktails and networking, Monday-Thursday at 16:00.

GSMA Pavilion

Visit the Mobile Health Pavilion to investigate how to catalyse the expansion of the global Mobile Health market through partnership with telecoms and healthcare sectors. See the latest mobile health devices and talk to the companies making strides in this important industry.

Mobile Health Pavilion

www.mobileworldcongress.com/2012-exhibitors

The Mobile World Congress Exhibition showcases the industry’s best. See a

complete list of our exhibitors at


Exhibitor&SponsorOpportunities

Highlight Your Organisation through Sponsorship

Enhance your brand, increase your exposure, and attractvisitors to your stand or website by becoming a sponsor of Mobile World Congress.

We offer many different sponsorship types and price points. Do you want to be seen as a leader in a particular field, such as mHealth, Mobile Advertising or NFC? Do you want to splash your brand and logo across the venue? Perhaps you want to target VIPs or CEOs. Whatever your goal or clientstrategy, we’re sure to have – or can create – an opportunity that will complement.

By affiliating your brand with the world’s foremost mobile industry event, you can take a leadership position within the global mobile industry. Sponsorships at Mobile World Congress deliver cost-effective marketing exposure and branding of your company to your target audience.

Become an Exhibitor at Mobile World Congress

Participate in Mobile World Congress by purchasing an exhibition stand or hospitality suite. An exhibition stand at MWC12 gives you an unrivalled opportunity to demonstrate andshowcaseyourproductsandservices.Oryoumaypreferto host business meetings in an onsite hospitality suite.

Benefits of Exhibiting at Mobile World Congress:

•Face-to-facemeetingswithyourbestprospects

•Recognitionforproductsandservices

•Newpartnershipsandalliances

•Complimentaryexhibitionpasses

Ensure your company stands out from the competition! To contact the GSMA regarding exhibition, hospitality andsponsorship opportunities, please e-mail sales@mobileworldcongress.com.ExploretheExhibitorCaseStudiesavailableonour website to learn about the first-hand experiences and benefits that come from participating in Mobile World Congress.

Hear from Past Exhibitors

ViewadditionalExhibitorCaseStudyVideosatwww.mobileworldcongress.com/exhibitor-case-studies.


My MWC

My MWC, the Mobile World Congress event portal, will return for its third year with many exciting improvements and new features. My MWC is designed to enhance your MWC experience by helping you plan your schedule for our world-class conference, navigate the world’s largest industry exhibition, and network with 60,000+ key decision-makers.With My MWC, you aren’t limited only to the four days in Barcelona, but have access to exclusive content before, during and after the event.

Use My MWC to:

• Connect with other attendees prior to the event

• Meet attendees and exhibitors with shared interests and setup on-site meetings

• Share through discussions on conference sessions and community forums

• Plan with a personalised schedule including your desired conference sessions and on-site meetings

What to Expect in the New My MWCWe listened to your feedback and completely redesigned the site to make it more user-friendly and easier to navigate. Plus, we have added new functionality to enhance your MWC experience, including a mobile app coming in January 2012!

• New site design – The most relevant information is directly on the home page and the whole site has a fresh design.

• Advanced Search–Easilysearchforattendees,exhibitors,or sessions by interests, topics, and countries. We’ve added filtering capabilities to help you hone results with laser precision.

• Improved Agenda – Redesigned agenda with a new “At-a-Glance” view of the entire week. Sort the agenda by session type, topic interests, by day, or by speaker.

• Single sign-on credentials – Use your My MWC user name and password to access Mobile World Live, Mobile Business Briefing, or Mobile Money Live.

• 3D Exhibition Maps – See the exhibition floor plans ina whole new perspective with our new 3D interactive exhibition maps.

• Mobile App – Download our new mobile app and have all event information - including maps - on your mobile device (available mid-January).

As in the past, My MWC will be the only place to access and download the conference presentations, so make sure you opt in during registration.

Log in and start planning today at http://mymwc.mobileworldcongress.com.

Introducing MWC Deal Accelerator!New for 2012, the new MWC Deal Accelerator takes social networkingtothenextlevel.Don’tjustnetworkwithMWCattendees, but find exactly those attendees who are ready to make business deals. We know your time is valuable, so we do the work for you and filter through attendees to provide the most promising matches for you.

MWC Deal AcceleratorThe new tool at Mobile World Congress to help you find and secure business deals even faster!


Conference Bag Sponsor

Awards Category Sponsor − Apps of the Year

Awards - Platinum Sponsor Attendee Badge & Lanyard Sponsor

Host

App Planet Supporter

Registration Sponsor

City PartnerCity Partner Host Host

App Lounge Sponsor App Planet Sponsor

O�cial Airline Network O�cial Event Supporter Venue, Logistics and Service Partner

O�cial Mobile TV Network Partner

Conference Stationery Sponsor

Food Trolley & Information Desks Sponsor

Exhibition Visitor Bag Sponsor

LTE Forum Gold Sponsor

Courtyard Kiosk Sponsor

Media Centre Sponsor


LTE Forum Gold Sponsor LTE Forum Gold Sponsor Ministerial Programme Lounge Sponsor

Ministerial Programme Platinum & Networking Sponsor

Mobile Cloud Forum Gold Sponsor

Mobile Cloud Forum Gold Sponsor

Mobile Security Forum Gold Sponsor


O�cial Frequency Provider

VIP Pick-Up & Drop-O� Point Sponsor

Network Capacity Theme Sponsor

Paella Restaurant Sponsor

mPowered Brands Tablet Sponsor



Mobile SecurityGold Sponsor

2012 Sponsors


App Planet ADC Partners

App Planet Media Partners

mPowered Brands Theatre Partner mPowered Brands Ambassador Partner

mPowered Brands Media Partners

Platinum Media Partners

Association Partners

Gold Media Partners

EECatalog

2012 Partners


App Planet ADC Partners

App Planet Media Partners

mPowered Brands Theatre Partner mPowered Brands Ambassador Partner

mPowered Brands Media Partners

Platinum Media Partners

Association Partners

Gold Media Partners

EECatalog

2012 Partners


Mobile World Congress 2012 has something for everyone and we offer four types of passes to meet the needs of all attendees. Whether you’d like to browse the exhibition, attend the industry’s best thought-leadership conference, or experience five-star platinum networking, we have an offering for you:

ExhibitionVisitor Pass

Silver Pass

Pricing Notes & Discount Information • GSMA Members are eligible to receive a 30% discount on all purchases.• The official currency of Mobile World Congress is the Euro.• Accepted forms of payment are credit cards and wire transfer/bank draft.

€699 €2,099 €2,699 €4,999

Gold Pass

My MWC

App PlanetThe Centre of the Apps Universe

Exhibition1,400 exhibitors showcasing the latest products, devices and technologies

GSMA SeminarsInsights and developments on key GSMA and industry initiatives

Forum SeriesPartner-led forums on key industry topics

Keynotes & Conference SessionsIncludes post-event access to conference presentations via My MWC

Global Mobile Awards CeremonyTuesday, 28 February. Watch as the industry’s best receive recognition

Wireless Intelligence ReportReceive a complimentary copy of the Fourth Quarter Wireless Intelligence Report

VIP Networking Lounge AccessFind a seat, hold a meeting or make new contacts in the exclusive VIP Networking Lounge

Congress Lunch Network with fellow attendees in the centre of the action

Exclusive Research ContentReceive complimentary copy of a white paper courtesy of Juniper Research

Dedicated Pre-Event Customer Service Receive expedited assistance when contacting Mobile World Congress Customer Care

Pre-Event Mobile World Live Webinar Participate in a pre-event update from key leaders in the mobile ecosystem

The Platinum Experience Experience unparalleled networking opportunities and exclusive access to key industry leaders (See following page)

Platinum Pass

ChooseYourPass

This year, a Mobile World Congress pass has more value than ever before. One of the ways we’ve done this is through ourexpanded opportunities for our Gold and Platinum Pass holders.


The Platinum Experience at Mobile WorldCongress offers an exclusive experience for our most distinguished attendees. Whether you’re looking for outstanding networking opportunities or simply first-class treatment, the PlatinumExperienceisforyou!

ThePlatinumExperienceincludes:

• An elite, private networking reception where you canminglewithindustryCEOs,GSMAseniormanagementandother Platinum Pass attendees

• Preferred, five-star treatment on site, including reservedseating and an exclusive Fast Track entrance at conference keynotes and the Global Mobile Awards ceremony, as well as a dedicated customer service at the Platinum Pass Help Desk, located inside the VIP Networking Lounge

• Unlimited access to the VIP Networking Lounge withcomplimentary food and drinks, as well as meeting space reserved exclusively for Platinum Pass holders

• Pre-event dedicated customer service contacts for theGSMA and Barcelona Business Pass

• Apost-eventgift

• Platinum-levelserviceattheBarcelonaairport,tofacilitateyour departure

Learn more at: www.mobileworldcongress.com/platinum-experience

If you wish to upgrade your pass, you pay only the difference between the listed pass prices. Upgrade an Exhibition VisitorPass to a Silver Pass for €1,400,oraSilverPasstoaGoldPassforjust€600! Save time on site by upgrading before you arrive by logging on to the registration system at any time.

Tip!

Throughout this brochure, look for the Pass Icons shown below to help you identify which activities are included in your chosen pass!

Onceagain,we’rebringinganelitelounge atmosphere to the centre of Mobile World Congress!

Included in the Platinum and Gold Passes, the VIP Networking Lounge

will offer you an ideal place for conversing with fellow industry leaders. Whether you want to make connections with attendees, sit quietly or catch up with the office back home, you’ll find a comfortable spot in the VIP Networking Lounge to do so. Amenities include:

• Complimentaryfoodandbeverages,includingaselectionof beer and wine

• Access to complimentary wireless Internet connections,computer workstations, printing and photocopying services

• Comfortable seating groups to accommodate casualmeetings, and enclosed meeting rooms for more formal or private meetings

Meeting rooms may be booked upon arrival. (Note: meeting rooms are complimentary for Platinum Pass holders and available to Gold Pass holders for a nominal fee.)

VIP Networking Lounge The Platinum Experience

Upgrade Your Pass at any time!


International Travellers Save Up To 20% with the Star Alliance NetworkThe Star Alliance™ Members Airlines have again been appointed astheOfficialAirlineNetworkforGSMAMobileWorldCongress2012. Registered participants plus one accompanying person travelling to the event are automatically granted a discount of upto20%,dependingonfareandclassoftravelbooked.

To obtain the Star Alliance Conventions Plus discounts, please call the reservation office of a participating Star Alliance Member Airline and quote Convention Code “JK04S12”. For booking office phone numbers, more information and offer terms, please visit our website.

The participating airlines for this event are:

Adria Airways, Aegean Airlines, Air Canada, Air China, ANA, Asiana Airlines, Austrian Airlines, Blue1, Bmi, Brussels Airlines, Continental Airlines, Croatia Airlines, EgyptAir, LOT PolishAirlines, Lufthansa, Scandinavian Airlines, Singapore Airlines, South African Airways, Spanair, SWISS International Air Lines, TAM Airlines, TAP Portugal, THAI, Turkish Airlines, United, and US Airways.

Travellers within Spain Save Up To 30% with SpanairSpanair is offering our attendees’ discounts up to 30% fordomestic travel to Barcelona. Discounts will apply only for domesticflightswithinSpaintakingplacebetween22Februaryand 06 March 2012.

To receive the Spanair discount, book your flight through ourofficial accommodation provider, Barcelona Business Pass or Spanair’s Contact Center: 902 131 415. When calling Spanairdirectly, you must supply the code “JK/680” to receive the discount.

Bundle Your Hotel and Flight to Save MoreBarcelona Business Pass is offering great rates on hotel and domesticflightbundles.Detailsareavailableat:www.mobileworldcongress.com/airline-discounts

Once again, we are proud to appoint Barcelona Business Pass(BBP) as the official accommodation agency for Mobile World Congress. In partnership with the Barcelona Hotel Association, BBP has secured a range of great accommodation solutions at every price point and is ready to assist with accommodation bookings atmorethan250hotelsintheBarcelonaarea.Offeringsrangefrom affordable two-star hotels to luxurious five-star properties.

Book your accommodation today while great locations and prices are still available!

Barcelona Business Pass

Email:[email protected]

Website: www.mobileworldcongress.b-beyond.com/

Tel:+34935500350

Fax:+34934141786

Airfare & Accommodation

Airline Discounts Accommodation

http://www.mobileworldcongress.b-beyond.com/FlightsIntro.aspx?TBIGuid=451f3e7d-bf41-4b55-a2b0-fa13c2adfde6


If you have further registration queries, visit the Registration FAQ on our website or contact our registration team:

General Queries: [email protected]

ExhibitorQueries:[email protected]

Tel:+34932746373(Mon.toFri.08:00to16:00GMT)

Fax:+34931001343

Attendees will receive an automatic email confirmation once their registration is complete and payment is made in full. For all registrations after 1 December, this registration confirmation should be considered the Final Confirmation and brought onsite for badge collection. Those who register prior to 1 December will receive a Final Confirmation with badge collection instructions prior to the event. Only fully paid registrations will be sent a confirmation email.

ALL SALES ARE FINAL. Cancellations and “no shows” will beliable for the entire registration fee. No refunds shall be given. Paid attendees can send a substitution if they are no longer able to attend.

Downgrades of passes are permitted but will still be liable for the full registration fee of the original pass purchased.

Cancellation of travel reservation and hotel reservation are the exclusive responsibility of the registrant. The GSMA reserves the right to cancel your registration without notice for lack of payment as required by the Terms and/or the relevant registration form. GSMA is not responsible for any damages, direct or indirect, resulting from such a cancellation. All payments must be submitted within the time frames set forth in the relevant registration form.

Should GSMA cancel the event, paid registered delegates will be refunded their registration fee only. No other costs, including but not limited to travel and accommodation will be refunded.

Substitutions between attendees from the same company and at the same invoice address may be made by providing the GSMA with written notice of the name of the original attendee and fulldetailsofthesubstituteattendee.Onceabadgehasbeenissued or collected, no substitutions are allowed. To arrange a substitution, please e-mail full details of the original and new attendee to [email protected].

Registration Information

Photo identification is required to collect your badge and to enter the venue at all times. Accepted forms of photo ID include driving licence (with photo), national ID cards and passports. We cannot accept any ID with non-European characters(e.g. Chinese, Korean, Arabic or Japanese characters). Please ensure you carry photo ID with you at all times.

Please note that badges will not be given to anyone other than the named badge owner. Photo ID checks will be performed and badges are only given to the person matching the name of the registration and Photo ID. Those attempting to collect badges on behalf of others, even with the owner’s Photo ID, will not be given the badge.

Saturday, 25 February 09:00 - 18:00

Sunday, 26 February 09:00 - 20:00

Monday, 27 February 07:00 - 20:00

*All timings are provisional. Confirmed opening times will be posted on www.mobileworldcongress.com closer to the event.

Tuesday, 28 February 07:30 - 19:00

Wednesday, 29 February 07:30 - 19:00

Thursday, 1 March 07:30 - 16:00

Cancellations

Substitutions

Admission to Mobile World Congress is restricted to industry professionals and application developers over the age of 16. In the event a person under the age of 16 wished to attend, they must secure prior written permission from the GSMA by writing to [email protected]. This policy is strictly enforced.

Age Requirement

Required Photo Identification

Registration Enquiries

Final Confirmations

Onsite Registration Opening Hours


City Information

Barcelona is a large international and domestic destination, with frequent direct flights from most international destinations.More than 125 airlines operate from the Barcelona Airport, which is 20 minutes away from the Congress venue, Fira Montjuïc.

The AVE high-speed train connects with the European railnetwork via Madrid (2.5 hours), and Barcelona is a mere 90 minute drive from France. Barcelona city centre has rapid transport links, including eight metro lines, five FGC lines and anextensivefleetofbuses.

Onceintown,weencourageattendeestomakeuseofpublictransportation and Barcelona’s excellent underground Metro system. More than 11,000 taxis are also convenient and easy to hail. To get to Fira de Barcelona, simply ask your driver to take youto“PlaçaEspanya”.

For additional Barcelona travel information, including restaurant booking services and city tour information, visit www.mobileworldcongress.com.

Travelling to and around Barcelona

Barcelona is a safe city. Nevertheless, while you are here we suggest you take common-sense precautions as you would when visitinganymajorcity:

• Always remove your Congress pass upon leaving the venue

• Donotdisplaylargeamountsofcash;carryonlyasmuchasyou need

• Keep your personal belongings with you, both inside and outside the venue

• Be vigilant in crowds, restaurants and on public transportation;watchoutforpeoplecreatingdistractionsand diversions

It helps the city to fight petty crime if you report incidents, so if you’re involved in an incident, call +34 900 77 2012,afree24-hoursecurity telephone number for assistance and information during the event days. This service covers the entire city of Barcelona (not just theeventvenue)andthenumberwillappearontheback of your pass for easy reference.

In the event you do encounter trouble during Congress, we have teams on motorcycles available to travel to you to provide whatever assistance you require.

Should your organisation be in search of quality suppliers to provide services to your staff, clients or partners during Congress, visittheOfficialSupplierpageonwww.mobileworldcongress.com for recommendations of suppliers of event management, external venue booking, printing, transport, and VIP car services.

Official/Recommended Suppliers

Security Tips

There are wonderful sights to explore in town.Find information & plan your Barcelona visit at

www.mobileworldcongress.com/travel

www.mobileworldcongress.com

www.mobileworldcongress.com


In an effort to minimise the environmental impact of our events, the GSMA has created the MWC Green Initiatives programme to promote

reduced material usage and waste at Mobile World Congress. This item is delivered digitally to reduce our production of printed materials.

12.2 Pub. 10/01/2012

MWC 2012

Documents

mobile cloud mobile

mobile money

mobile devices

mobile innovation

utilisation of mobile

redening mobile

mobile world networks

future mobile advertising