MW2015: Bring It On: Ensuring the success of BYOD programming in the museum environment

BRING IT ON: Ensuring the success of BYOD programming in the museum environment

Scott Sayre @zbartrout

BYOD

Organizational Convenience vs.

Commitment

BYOD Variables for SuccessOpportunity

Success

1.  Awareness2.  Access3.  Compatibility4.  User capability5.  Supporting amenities6.  User interest 7.  Usability8.  Impact

BYOD Variables for SuccessAwareness – Make it visible!•  Pre-visit planning•  Parking lot•  Entrance•  Admissions•  Signage•  Print materials•  WiFi SSID•  Labels

Establish brand/name recognition

BYOD Variables for SuccessAccess – Make it simple!•  Provide ubiquitous WiFi•  Minimize download

requirements•  Minimize different SSIDs•  Consider pushing content

BYOD Variables for Success

Compatibility – Develop towards it!•  Web vs. Native App•  Minimize OS implications•  Multi-platform•  Multi-format•  Responsive design

BYOD Variables for SuccessUser capability – Design for it!•  Keep it simple•  Personal device•  Work with familiar tools•  Work with existing app(s)•  Minimize special settings

BYOD Variables for SuccessSupporting amenities – Provide them!•  Charging stations•  Mobile support products

(headphones, splitters, etc.)•  Alternative access points•  Trained, knowledgeable staff

BYOD Variables for SuccessUser interest – Generate it!•  Preview content•  Demo content•  Explain benefit/features

BYOD Variables for SuccessUsability – Work towards it!•  Follow existing standards•  Iterative design & development and testing•  Continue iterative process post launch

glassapp.cmog.org

BYOD Variables for SuccessImpact – Engage the visitor!•  Content must:– Draw the visitor closer to the art– Connect with the visitor’s level of experience– Connect with them at a personal level– Be digestible in small chunks– Encourage further exploration– Encourage interaction/contribution

BYOD is a part of A Future Iterative Practice