A sizable market with 8 million people 2.3 million households in North America Growing at 6% annual growth rate. Will double to 16 million by 2014. Bigger than Norway, Finland, Denmark or Sweden. Growth Factors: birth rates, conversions & immigration. A younger, well-educated and affluent target market. 25% larger family size than U.S. average.
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A sizable market with 8 million people 2.3 million households in North America Growing at 6% annual growth rate. Will double to 16 million by 2014. Bigger than Norway, Finland, Denmark
or Sweden. Growth Factors: birth rates,
conversions & immigration. A younger, well-educated and affluent
target market. 25% larger family size than U.S.
average.
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