Jan 04, 2016
Music Exchange 2010
Creating a cost effective web presence
Utilizing free tools and platforms to get your message and music out there.
Brian Currin
www.WebMarketer.co.za
Adapt to Change
Information Overload
Last year
Music Exchange had a website and aFacebook Group
This year
Music Exchange has:
➔Website (with feeds)➔Blog➔Twitter➔Facebook Page➔Facebook Group➔Soundcloud➔Fanbridge
Free and Freemium
The Internet is full of Free and Freemium products to help build your online reputation.
FREE!
Other Profiles and Tools● YouTube
● Delicious
● Stumble Upon
● Digg
● Google Buzz
● Gmail
● Google Analytics
3 Elements of Online Marketing
● Find You
● Trust You
● Engage with you
3 Pillars of Online Marketing- Jeff Bullas
● Content
● Search Engine Optimization
● Social Media Marketing
9300
Wordpress Blog (est 2003)
● It's free
● Over 200 million websites
● Endorsed by Google
● Post to Blog by sending an email, including attached image
● Wordpress pings Google everytime you post
Wordpress Blog (cont.)
● Subscribers can receive emails
● YouTube, Soundcloud and Slide.com can be embedded.
● Can automatically Tweet
● Can automatically update profiles like Yahoo and LinkedIn
● Can automatically update your website
Twitter (est 2006)● It's free
● 80 million people can't be wrong
● Headlines
● Engage with people
● Can update your Facebook, Website, MySpace, Reverbnation, etc
● Creates inbound links to your own Blog, Website, Facebook, etc
3 types of Facebook presence
● Profile
● Group
● Page
Facebook (est 2008)● It's free
● 400 million people can't be wrong (April 2009: 200 million)
● Wall can be updated by Blog posts and Tweets
● Statistics available for Pages
● Search Engine (partnered with Bing)
Soundcloud (est 2007)● It's free (up to 2 hours worth of music)
● Music Player can be embedded in Blog, website, MySpace, Facebook wall, etc
● New songs added, automatically updates all embedded players.
● Streaming or Downloading
● Link songs or groups of songs to online store.
Fanbridge (est 2006)
● It's free (up to 400 mails per month)
● Subscribe and unsubscribe taken care of
● Personalize emails
● Not Spam
● Easy to use with excellent support
Domain Name● Not free – about R300 to R400 renewable annually
● Can point anywhere: Facebook, Blog Twitter, etc
● Sub domains can be created. i.e. www.facebook.briancurrin.com
● Email redirect i.e. [email protected] forwards to [email protected]
Things to do if you have a website
● Embed Blog and Twitter Feeds
● Google Analytics
● Optimize for search engines www.seoworkers.com
Digital Sales
● RhythmMusicStore.com
Promotion – free giveaways
● SAMP3.com / Channel24 (MWeb)
What do you need?
Passion and Perseverence