Multichannel Transformation4c281b16296b2ab02a4e0b2e3f75446d.cdnext.stream.ne.jp/com/d3… · IKEA GROUP OPERATIONS NORTH AMERICA 54 Stores 6 Pick-up and Order Points 7 6 Store Distribution

Hej! Multichannel Transformation

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IKEA history

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THE IKEA VISION

TO CREATE A BETTER EVERYDAY LIFE FOR THE MANY PEOPLE.

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Background colour 1. Click outside slide, choose Format

Background

2. Select Solid Fill and Colour and choose an IKEA Colour

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Coloured text If you want coloured text, always choose white

background

Black text on coloured background

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IKEA GROUP OPERATIONS

NORTH AMERICA

54 Stores

6 Pick-up and Order Points

7

6

Store Distribution sites

Customer Distribution sites

EUROPE

235 Stores

14 Pick-up and Order Points

24

16

14

Shopping Centres

Store Distribution sites

Customer Distribution sites

RUSSIA

14 Stores

14 Shopping Centres

1 Store Distribution site

ASIA

30 Stores

2 Pick-up and Order Points

3

5

Shopping Centres

Store Distribution sites

AUSTRALIA

7 Stores

1 Store Distribution site

340 IKEA Group stores

located in 28 countries

425 Million Shopping

Centre visits

783 Million store visits

2.1 Billion visits to

IKEA.com

IKEA

Distribution Services

IKEA Distribution Services Areas

5 DS Area

DS North America

DS South Europe

DS Central Europe

DS North Europe

DS Asia Pacific

33 Distribution Center

20 Customer Distribution Centre

BECOMING A MULTICHANNEL RETAILER

We focus on 5 areas:

1. Our stores 2. E-commerce 3. New formats 4. Fulfilment 5. Service

WORLD'S LEADING MULTICHANNEL

HOMEFURNISHING RETAILER

2030

MULTICHANNEL RETAILER

CASH & CARRY

RETAILER MAIL ORDER

RETAILER

6

The IKEA

transformation

WE ARE HERE

What does multichannel mean for IKEA?

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2. Choose a suitable layout from the “drop-down” menu

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Change bullet colour (Coloured bullet only on white background) 1. Select all text, click drop-down menu to the right on bullets-button, click Bullets and Numbering 2. Click on Colour and choose a colour from the top-row colour-palette (NOT YELLOW)

Background colour 1. Click outside slide, choose Format

Background

2. Select Solid Fill and Colour and choose an IKEA Colour

Coloured header If you want coloured header, always choose

white background

Black header on coloured background

IKEA IN JAPAN

Choose layout/design 1. Right click outside slide

2. Choose a suitable layout from the “drop-down” menu

Or you can choose layout directly when clicking Drop-down New Slide

Change bullet colour (Coloured bullet only on white background) 1. Select all text, click drop-down menu to the right on bullets-button, click Bullets and Numbering 2. Click on Colour and choose a colour from the top-row colour-palette (NOT YELLOW)

Background colour 1. Click outside slide, choose Format

Background

2. Select Solid Fill and Colour and choose an IKEA Colour

Coloured header If you want coloured header, always choose

white background

Black header on coloured background

Kansai area IKEA Kobe (2008) IKEA Tsuruhama (2008)

Kyushu area IKEA Fukuoka Shingu (2012) IKEA Touchpoint Kumamoto (2015）

Tohoku area IKEA Sendai (2014)

Tokai area IKEA Distribution Centre (2008)

Greater Tokyo area IKEA Tokyo Bay(2006) IKEA Kohoku (2006) IKEA Shin Misato (2008) IKEA Tachikawa (2014)

TODAY 8 stores 1 Touch Point 1 distribution centre

Plus, this Autumn, a new store opening in Nagakute

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IKEA ONLINE STORE

Current online coverage in Japan

As of April, 2017, IKEA Japan offers online shopping to our primary market areas (PMAs)

Further expansion to areas outside our PMAs is planned for autumn 2017

In line with our vision, we strive to provide a seamless customer experience for the many people

Key Macro & Micro trends in Japan

Macro

• Super aging society

• Changing living situations

• Urbanisation

• Decreasing car ownership

• Decreasing disposable income

Micro

• Consolidation & Collaboration

• Multichannel

• Growing interest in the home

Consumer trends in Japan • Smart shopping

• Show rooming / Web rooming

• Shift from value to experience based shopping

Choose layout/design 1. Right click outside slide

2. Choose a suitable layout from the “drop-down” menu

Or you can choose layout directly when clicking Drop-down New Slide

Change bullet colour 1. Select all text, click drop-down

menu to the right on bullets-button, click Bullets and Numbering

2. Click on Colour and choose a colour from the top-row colour-palette (NOT YELLOW)

GOOD EXPERIENCE

FOR OUR CUSTOMERS & CO-

WORKERS

PERFECT PURCHASE PROCESS FOR EACH CONTACT

BETTER ACCESS TO OUR RANGE

New apps for customers and co-workers In-store sales

using tablets

Technological development

One SINGLE database

New website

Different types of warehouse

Personalised access to the entire range

New delivery methods

Strategy in social networks

Wherever and Whenever

The store as brand identity

TRANSFORMING THE CUSTOMER EXPERIENCE

Floor area : 54,600 m2

Site area： 262,914 m²

DC Yatomi

Responsible for designing the

distribution network for replenishment

and customer order fulfilment to

support the IKEA long term growth in

the multichannel environment.

Responsible for leading and managing

logistics unit establishment project and

developing and implement logistics

process and systems.

Multichannel Network

THE NEXT 10 YEARS .....

IKEA IS STILL SMALL IN JAPAN, A FANTASTIC OPPORTUNITY!

We are on our way towards a glorious

multichannel future in Japan!

Tack!