Multicasting – Deal or No Deal? Friday, January 15, 2010.

Multicasting – Deal or No Deal?

Friday, January 15, 2010

Multicasting – Deal or No Deal? Cyndy Robbins  

Director of Programming Vegas PBS

Jim Wiener Director of Broadcast Services CET/ThinkTV

Ron Bachman Director of Programming WGBH

Multicasting – DealETAC SURVEY REPORT

PBS Enterprise Technology Advisory CommitteeOctober 1, 2009

This report summarizes a major update to the station facilities database.

The PBS Enterprise Technology Advisory Committee and PBS staff conducted a survey in the summer of 2009.

All 176 PBS and non-PBS PTV stations responded - a participation of 100%!

Multicasting – Deal

HD ServicesDaypart Stations %All of the Broadcast Day 128 73%Part of the Broadcast Day 22 12%No HD Broadcast 26 15%Grand Total 176 100%

Number of SD Services Stations %0 8 5%1 24 14%2 77 44%3 42 24%4 18 10%5 7 4%Grand Total 176 100%ETAC SURVEY REPORT October 1, 2009

Multicasting – DealHD Content

HD Content Type Station %

Primary HD Schedule 74 42%Upconvert of SD Master Control plus HD NPS 44 25%HD01 or HD02 Packaged Feed 23 13%Other 8 5%No HD Broadcast 26 15%

Grand Total 176 100%

ETAC SURVEY REPORT October 1, 2009

Multicasting – Deal

SD Content

SD Content Type Stations %Create – Packaged Feed 95 54%Other 84 48%Primary Schedule 75 43%PBS World – Packaged Feed 35 20%V-me – Packaged Feed 33 19%Local/Gov.Programming 24 14%Kids Service – Locally Programmed 23 13%Worldview – Packaged Feed 13 7%

ETAC SURVEY REPORT October 1, 2009

Multicasting – DealSD Content

SD Content Type Stations %Formal Education 10 6%Public Affairs – Locally Programmed 9 5%Time-shift of Primary 7 4%How-To – Locally Programmed 6 3%HD01 or HD02 Downconvert 5 3%International – Locally Programmed 4 2%DVD 1 1%

8

Programming in Digital Era

David J. LeRoy

Chad DavisWith commentary from

Craig Reed

Multicasting in a 4 Screen World

PTPA May 2009

What Kind of Digital Channels Do You Want? TRAC Field Surveys

Idaho Utah DC

2nd Variety

41% 48% 41%

Drama Comedy

23% 24% 28%

High Def Only

20% 13% 20%

Many Std Def Chns

11% 15% 11%

PTPA May 2009

Craig Reed, TRAC Media Services

Fall PTPA Meeting, November 2009

Who Needs Ratings – You…

Two Steps (Least Objectionable Program – Klein)Viewers first decide to watch TVThen identify most appealing program

Viewers check a list of channels (16 per home)

When viewing drops…Unlikely that 2nd channel is only appealing choiceLikely that competitors offer more appealing choices

2nd channel takes most viewers from competitors

Most Appealing Choice Theory …

November 2009

Milwaukee Prime Daypart Distribution

Why kids was invented…

November 2009

SummaryMulticast audiences small but expected to grow

No signs of unintended cannibalization

Top Shows History and Travel popping Cooking on the list

M-F Daytime has real estate but no viewers

Strips?

Viewers showing up on weekends and evenings

Differentiation/different positioning is happening

November 2009

Multicasting – No Deal

CarriageNCTA ACA SHVERA ect

Cost vs. Benefit

Spectrum Reform

Multicasting – No Deal

KTXT Lubbock, TX

WITF Harrisburg, PA

WPBA Atlanta, GA

Multicasting – No Deal

Stuart Benjamin Blair Levin

Spectrum Reformers

Multicasting – What’s Your Deal?

Cyndy Robbins   Director of Programming Vegas PBS

Jim Wiener Director of Broadcast Services CET/ThinkTV

Ron Bachman Director of Programming WGBH

Multicasting: Deal or No Deal? January 15, 2010

A Family of Channels

The Vegas PBS Family Includes:

• Vegas PBS Channel 10.1, Cable, Satellite

• Vegas PBS Create 10.2, Cable

• Vegas PBS V-me 10.3, Cable, Satellite

• Vegas PBS Rewind (Cable only)

• Vegas PBS Jackpot! (Cable only)

• Vegas PBS Worldview, Cable, Satellite

• Vegas PBS Sprout, Cable, Satellite

And Six EBS Channels for Classroom Use

Primary Channel Featuring: Antiques Roadshow, American Experience,

NOVA, Frontline, Great Performances, Washington Week, America’s Test Kitchen, Rick Steves’ Europe, This Old House, The Lawrence Welk Show, As Time Goes By, Austin City Limits, Masterpiece, Nature,

Sesame Street and Martha Speaks

Vegas PBS Channel 10.1

Vegas PBS Create

How-To Channel Featuring:Hometime, Knit & Crochet Today,

The Best of Joy of Painting, New Yankee Workshop, Julia and Jacques, Holiday

Table, Caprial & John and Christina Cooks

Vegas PBS V-me

Spanish Language Channel Featuring:Paginas del New York Times, LazyTown, Los Ninos en Su Casa, Estudio Billboard, Nuestra Cocina, Aventuras, Ocean Race,

Cronicas, Naturaleza, Motorweek andTrans World Sport

Vegas PBS Rewind

Educational Channel of Encore Broadcasts Featuring:

GED Connection, Workplace Essential Skills, Charlie Rose, Antiques Roadshow,

Kid Fitness, Totally Band in Vegas, and Religion and Ethics Newsweekly

Vegas PBS Jackpot!

Educational Channel of Themed Programming Featuring:

Homework Hotline, Worldfocus, Biz Kid$, French I, Green Matters,

Connect with English, Healthy Minds and Great Performances

Vegas PBS Worldview

International News Channel Featuring: France 24, Aussie Rules Football 2009, Inside Taiwan, This is Beijing, My India,People and Politics and NHK Newsline

Vegas PBS Sprout

Preschool Channel Featuring: Bob the Builder, Sesame Street,

Zoboomafoo, Barney & Friends and The Goodnight Show

Multicasting Philosophy

Content is King. We have the content.

Our audiences have diverse interests.

Multicasting allows us to better serveour local audiences.

If we don’t do it, others will – but not with the quality content

we have in our libraries.

Challenges of Multicasting

• Rights Management

• Server Space and Maintenance

• Promotion

• Tracking the Viewers

Rewards of Multicasting

• Using Rights to the Fullest Extent

• Serving Multiple Audiences Simultaneously

• Tracking the Viewers

• Providing Access to Programming That Would Otherwise Not Be Scheduled in My Market

Multicast Ratings

Vegas PBS subscribes to Nielsen.

Three channels are monitored and reported:

• Vegas PBS Channel 10.1

• Vegas PBS Create

• Vegas PBS V-me

Multicast Ratings

Nov. 2009 Top 3: Vegas PBS Channel 10.1

3.2 Rating, 5 Share on 11/18 at 9 p.m. Lost Cave Temples

3.2 Rating, 5 Share on 11/4 at 8 p.m. Bill Cosby: The Mark Twain Prize

2.8 Rating, 4 Share on 11/18 at 8 p.m. Secrets of Shangri-La

Multicast Ratings

Nov. 2009 Top 3: Vegas PBS Create

0.7 Rating, 1 Share on 11/21 at 5 p.m. Julia and Jacques Cooking at Home

0.6 Rating, 1 Share on 11/21 at 9:30 a.m. Holiday Table

0.6 Rating, 1 Share on 11/21 at 10:30 a.m. Holiday Table

Multicast Ratings

Nov. 2009 Top 3: Vegas PBS V-me

0.8 Rating, 2 Share on 11/13 at 10:15 a.m. Aventuras/Eebee

0.6 Rating, 1 Share on 10/29 at 5 p.m. Súper-Estructur

0.6 Rating, 1 Share on 11/5 at 6:30 p.m. Ocean Race

Multicast Ratings

What Happens To The Numbers?

11/24/09 at 8 p.m.

NOVA (on Vegas PBS Channel 10.1)

2.0 Rating, 3 Share

Woodsmith Shop (on Vegas PBS Create)

0.2 Rating, 0 Share

On some days the audience increases very little if at all.

2.2 Rating (2.0 + 0.2)

Multicast Ratings

What Happens To The Numbers?

11/21/09 at 5 p.m.

Antiques Roadshow (on Vegas PBS Channel 10.1)

0.7 Rating, 1 Share

Julia and Jacques Cooking at Home (on Vegas PBS Create)

0.7 Rating, 1 Share

And on some days the audience DOUBLES!

1.4 Rating (0.7 + 0.7)

Multicast Ratings

What Happens To The Numbers?

11/21/09 at 9:30 a.m.

Ask This Old House (on Vegas PBS Channel 10.1)

0.6 Rating, 1 Share

Holiday Table (on Vegas PBS Create)

0.6 Rating, 1 Share

Cyberchase (on Vegas PBS V-me)

0.3 Rating, 1 Share

And on a very good day, the audience MORE THAN DOUBLES!

1.5 Rating (0.6 + 0.6 + 0.3)

Multicast Grids

Contact

Cyndy Robbins

Director of Programming

702.799.1010 x5377

[email protected]

Multicasting: Deal!

Multicasting – What’s Your Deal?Jim Wiener

Director of Broadcast Services CET/ThinkTV

Multicasting – What’s Your Deal?

Ron Bachman

Director of Programming WGBH